miral sattar - books in browser - beyond authoring platforms
DESCRIPTION
Leveraging Community to Create the Best eBooks Possible. There are many steps to creating a good ebook. It’s not just about having good content, but it’s about superior editing, strong marketing, a well-designed and eye-catching cover, and an interested audience. If you have the right set of tools and apis you can easily create ebooks for selling or promotional purposes and distribute them via social media. Epublishing is much more than just converting your files into ebooks. By socializing the interaction between readers, bloggers, authors, students, writers, journalists, designers, editors, and publishers, members of the community can connect with one another to create the best possible e-books.TRANSCRIPT
You’ve Found Your Author Platform Now What?
Books in Browsers - October 2012
Miral Sattar
@bibliocrunch | @miralsattar
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My Journey so far in Publishing
Miral Sattar, Founder of BiblioCrunch B.S. Computer Engineering, Columbia M.S. Digital Publishing, NYU Software Developer for 7 years
4+ years at TIME Senior Product Development Manager Launched digital initiatives (video, apps, blogs,
e-books)
Recognized unmet need in the eBook space
Left TIME to launch BiblioCrunch Marketplace that helps authors and publishers
find talent to help them create quality books
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BiblioCrunch takes offline community interactions between authors/publishers and book professionals, and bring them online to make eBook publishing seamless
Self-Service Full-ServiceDIY Authors
Traditional Publishers
Opportunity to fill unmet need
Professional editing Cover & Design
Proofing
Marketing & Publicity
DistributionConversion
App Development
Enhanced Features
Fact CheckingApps Workflow
The Publishing Services Spectrum
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No Matter What Authoring Platform You Use Additional Work Almost Always Needs to be Done
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Q: You’ve found your authoring platform, now what?
A: Leverage the community to create the best books possible and further engage your audience!
** Seven Case Studies **
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CASE 1: Stay on the Cutting Edge of Available Resources
In today’s connected world, there is no excuse not to have a well edited book Personal networks Editorial groups BiblioCrunch Social media platforms
Best-selling author Joanna Penn sourced her editor (@noveldoctor) by putting a call out through Twitter
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CASE 2: Crowdsource Cover Design
Crowdsourcing a cover makes fans part of the process
Penguin Books held a competition for the cover of best selling author John Green’s book An Abundance of Katherines
17-year-old Sarah Turbin won
“I think it has to look good in print; it has to look good blown-up; it has to look good on a screen and it has to look good one-inch tall.”
-- John Green
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CASE 3: Engage Beta Readers
A Beta Reader reads with a critical eye – prior to release to general public
Most common with fan fiction writers, but is growing in popularity with novelists 50 Shades of Grey
Tons of communities available online
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CASE 4: Market with Blog Tours
Blog tours are taking the place of author tours
Cost effective online publicity
Generate buzz without having to travel
SR Johannes Indie author Sold 30,000 books in less than nine
months Nearly 60 blog tours for most recent
book
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CASE 5: Integrate Community and Social Elements
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CASE 6: Twitter Storytelling
Tweets from TahrirPublished by OR Books
Flash Fiction Published by Sabrina Ricci
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CASE 7: Facebook Storytelling
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1. Redefine the content creator
2. Get immediate feedback on stories
3. Reach higher engagement with target audience
4. Create community & social elements within the e-books themselves
5. Stay on the cutting edge of available resources
By Leveraging Communities:
Case Study Examples
• Twitter Storytelling• Facebook (Story Dam)
• Beta Readers
• Blog Tours• Fan Cover Art
• Dessert Guide
• Joanna Penn
You have a Specific Publishing Need
You Launch a Project
You Leverage the Community
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• Content Creation• Cover Design• Editing• Marketing
• Budget• Required Skills• Deadline
• Vetted Professionals• Self-selected
engaged members
Authors Leverage Communities Selectively
BiblioCrunch.com helps you meet your specific publishing needs
Join us to see what all the buzz is about!