mis 101 - the business organization
TRANSCRIPT
LibraryBusiness
ResourcesMIS 101
Kate Randall HaleyLibrarian, Business & EconomicsUniversity of Massachusetts Dartmouth Library© Copyright 2008 Kate Randall Haley
Key Points of ContactBusiness & Economics Librarian
– Kate Randall Haley– [email protected]– 2nd floor library, ext. 8670
UMass Dartmouth Library Reference Desk– 2nd floor library, ext. 8678– [email protected]– Live Chat service
Business ResearchBusiness PlansMarketing PlansIndustry AnalysisCompetitive AnalysisCustomer AnalysisFinancial Data
Business PlansStarting or Growing a Business: Sour
ces for Entrepreneurial Information in the UMD Library – www.lib.umassd.edu/find/entre.html
U.S. Govt. Small Business Planner – www.sba.gov/smallbusinessplanner/
index.html
Business PlansBusiness Plans Handbook
– REF HD 62.7 .B862 2002 and online in the Voyager catalog
Encyclopedia of Small Business– REF HD 62.7 .H553 1998
Small Business Profiles – REF HD 62.7 .S62 1994
Marketing Plans Strategies for the Green Economy: Opportunities
and challenges in the new world of business / Joel Makower & exclusive market research by Cara Pike– HF5413 .M45 2009
Do it Wrong Quickly: How the web changes the old marketing rules / Mike Moran
– HF5415.1265 .M6646 2008 Powerhouse Marketing Plans: 14 outstanding
real-life plans and what you can learn from them to supercharge your own campaigns / Winslow Johnson – HF6415.13 .J5878 2004
Marketing PlansMarketing your business : a guide to
developing a strategic marketing plan / Ronald A. Nykiel
– HF5415.135 .N957 2003 Marketing plans that work : targeting growth
and profitability / Malcolm H.B. McDonald, Warren J. Keegan
– HF5415.13 .M3154 2002 How to develop a strategic marketing plan : a
step by step guide / Norton Paley
– HF5415.135 .P33 2000
Business InformationUse secondary sources to assess the
validity of your business idea, understand industry trends, identify competitors, assess market potential and analyze consumer characteristics of your potential target market.
Library resources are a combination of electronic and print materials. The “E” library is available 24 hours a day.
UMD Library ResourcesCourse & Subject Guides: Business &
Economics– Finding Business Information in the
Library – International Business Resources – Investing Resources on the WWW– Resources for Entrepreneurs – WWW Resources for Business & Industry – Career Information Resources
UMD Library ResourcesFind Articles & Databases: Business &
Economics– ProQuest Direct
• ABI/Inform Global• ABI/Inform Trade & Industry• ABI/Inform Dateline• Hoover’s Company Records• Massachusetts Newspapers• National Newspapers
UMD Library Resources– RDS Business Reference Suite
• Business & Industry Database• Business & Management Practices• TableBase
– InfoTrac Search Bank• General Business File
UMD Library Resources
– Mintel Reports: Market Research and Consumer Intelligence
– CorpTech “Explore” database
– Reference USA: Business
The Business IdeaExcerpted from Entrepreneurial
Small Business by Jerome Katz and Richard Green, 2009, pages 91-94 I. Description of Your Business
You, Your Firm, and Your Fit II. The Product/Service
Unique Features: BenefitsUnique Features: LimitationsStage of Development
Legal Restrictions and RightsInsurance Requirements
The Business IdeaDevelop your feasibility study
using library secondary resources to determine – the current industry– market potential – competition– customers – and market penetration.
Industry AnalysisIndustry overviews: Library print and E-
resources Standard & Poor’s NetAdvantage
Industry Surveys
Mergent Online Industry Reports
Value Line Investment SurveyRESERVE HG 4501 .U26 (print, 1st
floor)
Trade Publications in ABI/Inform Global and RDS Business & Industry and General Business File databases
Industry Analysis
Industry Analysis
Industry Analysis
Industry Analysis
Industry Analysis
Market Potential
Is your industry in a period of decline, stability or growth? What is the likely market demand within the next 1 to 3 years? Update the industry data from the previous sources with:
ProQuest, RDS and InfoTrac databases; search for your industry and link it with either “market share” or “market size”
Competitive Analysis
Use ProQuest, RDS and InfoTrac databases to search for specific competitors by company name that you identified in the industry overviews and focus on:– product development– market trends– pricing– promotion– distribution
Competitive Analysis
Competitive Analysis
Use Reference USA: Business and CorpTech “Explore” to search for specific competitors by company name, industry area, zip code, town, or state.
Don’t forget to start with the local telephone directory “yellow pages” for your most basic analysis, especially for very localized data.
Competitive Analysis
Customer Analysis
Use print Library resources to examine the characteristics of your potential customers.
– Demographics USA (County and Zip Code
editions) REF HF 5415.1 .D46 – LifeStyle Market Analyst
REF HF 5415.33 .U6 .L54– Massachusetts Municipal Profiles
DESK REF HT 123.5 .M4 M397
Customer AnalysisUse Mintel Market Research and
Consumer Intelligence database in addition to current articles from ProQuest, RDS and InfoTrac databases, as well as U.S. Census Bureau data to assess consumer behavior, trends and market influences.– Mintel Reports– ABI/Inform Global, Trade & Industry, Dateline– Business & Industry– Business & Management Practices– General Business File– U.S. Census Bureau
Customer AnalysisUse Mintel Market Research and
Consumer Intelligence database– You must create a user profile in Mintel, using
your Umass Dartmouth email username and password, then login to create and save a personal profile.
Customer Analysis
Customer Analysis– Census Bureau data can include information
on individuals from the Census of Population, or on industries, such as County Business Patterns. Start at the Census Bureau home page.
Customer Analysis
– County Business Patterns.
Customer Analysis– County Business Patterns uses
NAICS/SIC codes. Know how to find and use them.
Business Idea: Financial ProjectionsPricing: how much will you charge?
– You must make assumptions to do a break-even analysis
– You may begin with data you’ve gathered on your competitors
Sales Revenue Forecast: how much will you expect to sell? – Use competitor and/or industry data to create
estimates of your potential gross revenues and potential market share within one year
Business Idea: Financial ProjectionsCost Forecast: how much?
– You must make assumptions to develop costs associated with inventory, freight, etc. Use secondary data to make estimates
• RMA Annual Statement Studies RESERVE HF 5681 .B2 R6 annual
Gross Profit: sales minus cost of goods sold– Use industry averages to estimate
• Leo Troy Almanac of Business & Industrial Financial Ratios RESERVE HF 5681 .R25 A44 annual
• D&B Industry Norms and Key Business Ratios RESERVE HF 5681 .R25 annual
Business Idea: Financial ProjectionsOperating Expenses
– How much will marketing (advertising), administrative (clerical and management) and general expenses run? Use secondary data to make estimates
• RMA Annual Statement Studies RESERVE HF 5681 .B2 R6 annual
Profitability: gross profit minus operating expenses– Use industry averages to estimate
• Leo Troy Almanac of Business & Industrial Financial Ratios RESERVE HF 5681 .R25 A44 annual
• D&B Industry Norms and Key Business Ratios RESERVE HF 5681 .R25 annual
Financial AnalysisPublic company data is readily available.
Use Hoover’s Company Records first to determine if a competing company is public; library resources give added value.
Hoover’s Company RecordsMergent OnlineStandard & Poor’s NetAdvantageValue Line Investment Survey
RESERVE HG 4501 .U26
Financial Analysis
Financial Analysis
Financial Analysis
Financial Analysis
Private company data is very difficult to acquire. Use Hoover’s Company Records as well as directory databases to assess ranges of sales figures and numbers of employees for your competitors..
Hoover’s Company RecordsReference USA: Business
Financial Analysis
Use print Library resources to evaluate standardized balance sheet and income statement data as well as ratios for companies within various industry areas using NAICS codes. – Leo Troy Almanac of Business & Industrial
Financial Ratios RESERVE HF 5681 .R25 A44 annual
– D&B Industry Norms and Key Business Ratios RESERVE HF 5681 .R25 annual
– RMA Annual Statement Studies RESERVE HF 5681 .B2 R6 annual
Future Planning
Writing a Business Plan begins with a feasibility study. Using secondary sources combined with primary research, you can assess the viability of your business idea.
Continue to monitor secondary sources for trends related to your product or service idea to maintain a competitive advantage.
More information
Questions?? If you need to make an appointment:
Kate Randall Haley can be reached at– telephone 508.999.8670– Email [email protected] – the Reference Desk