MISSION STATEMENT VERIZON VS AT&T

Anna Osmanay Anatolia College – American College of

Thessaloniki (ACT)

VERIZON COMMUNICATIONS COMPANY

Mission Statement:

“As a leader in communications, Verizon’s mission is to enable people and businesses to communicate with each other. We are also committed to providing full and open communication with our customers, employees and investors”.

EVALUATION: Inspiring purpose/respects shareholder’s interests: Yes Responsibility to stakeholders: Yes Business domain: No Strategic positioning/competitive advantage: No Values/Organization’s purpose: Yes Values ->reinforcement of organization’s strategy: No Statement of behavior standards: Somewhat Behavior standards/enable judgment: No Portrait/Organization’s culture: Yes Easy to read: Yes

Score: 11/20

Broad mission statement: Stable environments (no growth opportunities) Focuses on its wireless business entirely (only in U.S.)

Objectives: Increase region business sales (30%/year) Increase regional market share (25% in 2

years)

MISSION/OBJECTIVES

AT&T COMPANY: Mission Statement:

“Today, our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else. We're fulfilling this vision by creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.”

EVALUATION: Inspiring purpose/respects shareholder’s interests: No Responsibility to stakeholders: No Business domain: No Strategic positioning/competitive advantage: Yes Values/Organization’s purpose: Yes Values ->reinforcement of organization’s strategy:

Somewhat Statement of behavior standards: No Behavior standards/enable judgment: No Portrait/Organization’s culture: Somewhat Easy to read: Yes

Score: 8/20

MISSION/OBJECTIVES

Narrow mission statement: Organization’s primary business Focuses on expanding internationally & maintaining big

investments.

Objectives: Strive to maintain and develop a diverse and talented

workforce. By the end of 2015, majority of spend with strategic

suppliers will be with those who track greenhouse gas.

CONCLUSIONVerizon Good mission statement Broad Grow regionally

AT&T Needs improvement Narrow Grow internationally

BIBLIOGRAPHY Farfan, Barbara. "AT&T Mission Statement - Mission, Vision, Headquarters,

Founders Facts and Trivia About AT&T Telecommunications Wireless and Entertainment Company - Non-retail Corporate Mission Statements." N.p., n.d. Web. 02 Oct. 2015. <http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/AT-T-Mission-Statement-and-Values.htm>.

"Verizon." Verizon. N.p., n.d. Web. 02 Oct. 2015. <http://www.slideshare.net/heykeenan/verizon-1375334>.

"Verizon Vs. AT&T: Which Has A Better Operating Strategy For The Future?" Seeking Alpha. N.p., n.d. Web. 02 Oct. 2015. <http://seekingalpha.com/article/2902976-verizon-vs-at-and-t-which-has-a-better-operating-strategy-for-the-future>.

"OUR DATA." OUR DATA. N.p., n.d. Web. 02 Oct. 2015. <http://webcache.googleusercontent.com/search?q=cache%3ALTPrmBplSkUJ%3Awww.att.com%2FCommon%2Fabout_us%2Ffiles%2Fcsr_2012%2Fprogress_toward_goals_2011.pdf%2B&cd=6&hl=en&ct=clnk&gl=gr>.

"Who We Are." Careers. N.p., n.d. Web. 01 Oct. 2015. <https://www.verizon.com/Content/careers/Templates/AboutCompany.aspx?NRMODE=Published&NRNODEGUID=%7BD85E1AB4-56E5-42B7-93CE-A31CAA53BF76%7D&NRORIGINALURL=%2Fjobs%2Fwho+we+are%2Fmission%2Fmission.htm&NRCACHEHINT=Guest>.