MissionMission

To strengthen the management policy role of the corporate public relations officer by providing a continuous learning forum, and by emphasizing the highest professional standards.

Page PrinciplesPage Principles

Tell the truth.

Prove it with action.

Listen to the customer.

Manage for tomorrow.

Conduct public relations as if the whole company depends on it.

Realize a company’s true character is expressed by its people.

Remain calm, patient and good-humored.

2005 Executive Committee2005 Executive Committee

PresidentTom Martin

SecretaryRich Jernstedt

TreasurerRoger Bolton

Vice PresidentsKristen BiharyPeter DebrecenyDave DrobisMaril MacDonaldAnne McCarthyJim Murphy

At-LargeBill MargaritisBill Nielsen

2005 Trustees2005 TrusteesPaul ArgentiRichard BadlerAnn BarkelewJack BergenAngela BuonocoreHarris DiamondGreg ElliottDominic FryMatt GonringHarvey Greisman

Fred HillNancy HoborJohn ManfrediJudith MuhlbergJim O’RourkeHelen OstrowskiEllen RobinsonKen SternadJoan WalkerDon Wright

2005 Staff2005 Staff

• Paul Basista, CAE, Executive Director

• Susan Chin, Executive Assistant

• Karen Arnold, Communications Director

• Mary Elliott, Event Details Group (meeting planning)

• Gwen Spragg, Gwen Spragg Communications (media relations)

• Michelle Hinson, Volunteer• Bridget Serchak, Volunteer

2005 Admin Support2005 Admin Support

President’s ReportPresident’s Report

• Involvement

• Interaction

• Impact

Slate of CandidatesSlate of CandidatesClass of 2008 TrusteesClass of 2008 Trustees

New TrusteesPaul CapelliValerie Di MariaThomas J. Kowaleski

Renewing TrusteesAnn H. BarkelewJ. Roger BoltonAngela A. BuonocoreMatthew P. GonringRichard D. JernstedtMaril Gagen MacDonaldJames S. O’Rourke, IV, Ph.D.

Class of 2005 Class of 2005 Departing TrusteesDeparting Trustees

Richard D. BadlerJohn D. BergenFrederick Wells Hill

2006 Incoming President2006 Incoming President

J. Roger BoltonSenior Vice President

CommunicationsAetna Inc.

• Income & Expense Trends• Expense Analysis• Income Analysis• Dues Analysis• Development Fund

Treasurer’s ReportTreasurer’s Report

Financial TrendsFinancial Trends

Income & Expense

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200

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2000 2001 2002 2003 2004 2005 (estimated)

Th

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Income

Expense

Financial TrendsFinancial Trends

Expense Analysis

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200

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1,000

1,200

2000 2001 2002 2003 2004 2005 (estimated)

Th

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Publications

Committees/Programs

Spring Seminar

Annual Conference

Office Admin

Professional Services

Financial TrendsFinancial Trends

Income Analysis

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1,000

1,200

2000 2001 2002 2003 2004 2005 (estimated)

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Other

Spring Seminar

Annual Conf

Dues

Financial TrendsFinancial Trends

Dues Levels

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2

4

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16

1998 1999 2000 2001 2002 2003 2004 2005

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Individual (formerlyCorporate)Educator (formerlyIndividual)Life

Financial TrendsFinancial Trends

Other Income Analysis

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2000 2001 2002 2003 2004 2005 (estimated)

Th

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Misc

Investment Income

Meeting & Forum Fees

Sale of Goods

Development

• GOALS:– Expand service and influence– Maintain dues at a sustainable level

• ACTION:– Broaden participation in development fund

Development FundDevelopment Fund

• Diamond $10,000

• Platinum $ 7,500

• Gold $ 5,000

• Silver $ 3,000

• Bronze $ 2,500

• Recognition Minimum $ 500

Giving LevelsGiving Levels

Executive Director’s ReportExecutive Director’s Report

• New Offices• New Staff• New Business Alliances• Better Surveying Capabilities• Improving the Value Proposition

• Provide a sense of community and identity

• Provide opportunities to collaborate, cooperate and help one another,

• Provide experiences to broaden personal and professional qualifications

• Provide unique products and services.

Key DimensionsKey Dimensions

Mission Still ValidMission Still Valid

To strengthen the management policy role of the corporate public relations officer by providing a continuous learning forum, and by emphasizing the highest professional standards.

Page Principles Are BedrockPage Principles Are Bedrock

Tell the truth.

Prove it with action.

Listen to the customer.

Manage for tomorrow.

Conduct public relations as if the whole company depends on it.

Realize a company’s true character is expressed by its people.

Remain calm, patient and good-humored.

Stakeholders, PrioritizedStakeholders, Prioritized

Tier 1: Members who are Chief Public Relations Officers

Tier 2: All other Society members

• Conferences & Seminars

• Reinforce Page Principles

• Strengthen website as a viable resource

• Thought leadership

““Must Do” DeliverablesMust Do” Deliverables

• Awards & Recognition

• “Page One” Teleconferences

• Regional networking events

• Diversity initiatives

• Compensation survey

• PR Coalition leadership

““Should Do” DeliverablesShould Do” Deliverables

• Case Study Competition

• Minority scholarships

• Internship program

• “Ambassador” program

““Nice To Do” DeliverablesNice To Do” Deliverables

Stakeholders, PrioritizedStakeholders, Prioritized

Tier 1: Members who are Chief Public Relations Officers

Tier 2: All other Society members

Tier 3: Non-Member Chief PR OfficersNext level corporate relations execs

Tier 4: All other senior PR execs and CEOS of Page member companies

• CEOS of non Page member companies

• Other C-Suite Executives and Boards of Directors

• Junior PR executives

• Students at business schools, journalism schools and communications programs.

Other Stakeholders & Other Stakeholders & AudiencesAudiences

To be universally viewed as a credible and respected professional society that helps build trust in corporations and the role they play in society.

Thought Leadership ObjectiveThought Leadership Objective