mississippi gulf coast - cloudinary · key findings 7 in 2015, mississippi gulf coast had 12.7...

2015 Visitor Study

Mississippi Gulf Coast

Table of Contents

2

Introduction………………………………………………………………………………..… 3

Research Objectives…………………………………………………………………..…….. 4

Methodology………………………………………………………………………….……….. 5

Key Findings…………………………………………………………………………………… 6

Size & Structure of the U.S. Travel Market……………………………………..……….. 10

Size & Structure of Mississippi Gulf Coast’s Domestic Travel Market…………….. 14

Overnight Trip Detail………………………………………………………………………….. 20

Overnight Expenditures……………………………………………………………...… 21

Overnight Trip Characteristics………………………………………………………… 27

Demographic Profile of Overnight Visitors…………………………………............… 57

Day Trip Detail…………………………………………………………………………….. 68

Day Trip Expenditures……………………………………………………………...… 69

Day Trip Characteristics……………………………………………………………… 75

Demographic Profile of Day Visitors…………………………………………...........… 91

Appendix: Key Terms Defined…………………………………………………………….. 102

Introduction

3

Longwoods International began tracking American travelers in 1985, and has

conducted large-scale syndicated visitor research quarterly since 1990.

In 2007, our proprietary Longwoods Travel USA® program was migrated from mail

to online, with the benefits of rapid turnaround, enhanced flexibility and interactivity,

as well as greater respondent involvement.

It is currently the largest ongoing study ever conducted of American travelers,

providing our clients with more reliable data and greater ability to home in on key

market segments of interest.

This report provides an overview for Mississippi Gulf Coast’s domestic tourism

business in 2015.

Research Objectives

The visitor research program is designed to provide:

Estimates of domestic overnight and day visitor volumes to Mississippi Gulf Coast

A profile of Mississippi Gulf Coast’s performance within its overnight travel market

Domestic visitor expenditures in Mississippi Gulf Coast

Profiles of Mississippi Gulf Coast’s day travel market

Relevant trends in each of these areas

4

Methodology

5

Each quarter, a random, projectable sample of adult members (18 years of age and

over) of a major U.S. consumer panel is invited to participate in the Travel USA®

survey:

Selected to be representative of the U.S. adult population

For the 2015 travel year, this yielded :

337,164 trips for analysis nationally:

237,555 overnight trips

99,609 day trips

For Mississippi Gulf Coast, the following sample was achieved in 2015:

806 trips:

509 overnight trips

297 day trips

For analysis, data were weighted on key demographics to correct for any differences

between the sample and U.S. population targets.

Key Findings

Key Findings

7

In 2015, Mississippi Gulf Coast had 12.7 million person trips. Of

these trips, 43% were overnight trips.

The overnight trips generated $1.07 billion in spending.

“Casino” (at 35%) was the most frequent purpose for an overnight trip

to Mississippi Gulf Coast. Marketable trips (those influenced by

marketing efforts) were 66% of the total overnight trips.

For overnight trips, the top state markets for Mississippi Gulf Coast

visitors were Louisiana, Florida, and Mississippi. Among DMAs, the

top three visitor sources were New Orleans, Mobile, and Atlanta.

Key Findings – (Cont’d)

8

Over two-thirds (71%) of Mississippi Gulf Coast visitors, were very

satisfied with the overall trip experience. Most satisfaction elements

were similar to the national average.

Of the overnight respondents, 85% have visited at least once.

Seventy-four (74%) percent had visited in the past year.

Higher than the national average, over half (58%) of the overnight

trips were planned 2 months or less before the trip. Similar to the

national average, thirteen (13%) percent did not plan anything in

advance.

“Hotel or resort” was the most common planning source and booking

source.

Key Findings – (Cont’d)

9

The average number of nights spent in Mississippi Gulf Coast for

was 3.3 nights. The average travel party size was 3.0 persons.

The top five overnight trip activities and experiences were “Casino,”

“Shopping,” “Beach/Waterfront,” “Fine Dining,” and “Swimming.”

The highest social media activities on an overnight trip to

Mississippi Gulf Coast were “posting photos online,” “reading travel

reviews,” and “looking at photos online.”

Size & Structure of the

U.S. Travel Market

Total Size of the U.S. Travel Market— 2011-2015

1,413 1,451 1,480 1,532 1,568

0

500

1,000

1,500

2,000

2011 2012 2013 2014 2015

Mill

ions

of T

rips

11

Base: Total Overnight Person-Trips

2.4%

Structure of the U.S. Travel Market —2015 Overnight Trips

12

Visiting Friends/Relatives

44%

Marketable43%

Business10%

Business-Leisure3%


U.S. Market Trends for Overnight Trips— 2015 vs. 2014

2

3

1

4

2

-10 -5 0 5 10

All Overnight Trips

Visiting Friends/Relatives

Marketable Trips

Business-Leisure Trips

Business Trips

Percent Change

13


Size & Structure of


Domestic Travel Market

Total Size of Mississippi Gulf Coast Domestic Travel Market in 2015

15

Total Person-Trips = 12.7 Million

Day Trips57%

Overnight Trips43%

5.5 Million

7.2 Million

Size of Mississippi Gulf Coast Overnight Travel Market — Adults vs. Children

16

Total Overnight Person-Trips = 5.5 Million

Adults79%Children

21%

1.2 Million

4.3 Million

Mississippi Gulf Coast Overnight Travel Market— by Main Trip Purpose

17

VFR28%

Marketable66%Business

4%

Business-Leisure

2%

1.6 Million

3.6 Million

0.2 Million

0.1 Million

Adult Overnight Person-Trips = 5.5 Million

Size of Mississippi Gulf Coast Day Travel Market— Adults vs. Children

18

Total Day Person-Trips = 7.2 Million

Adults79%

Children21%

1.5 Million

5.7 Million

Mississippi Gulf Coast Day Travel Market — by Trip Purpose

19

VFR28%

Marketable64%

Business6%

Business-Leisure

2%

4.6 Million

0.4 Million

0.2 Million

Adult Day Person-Trips = 7.2 Million

2.0 Million

Overnight Trip Detail

Overnight Trip Expenditures

Total Domestic Mississippi Gulf CoastOvernight Spending — by Sector

22

Total Spending = $1.069 Billion

Lodging33%

Food & Beverage23%

Retail13%

Transportation8%

Recreation/Entertainment23%

$356 Million

$250 Million

$84 Million

$138 Million

$241 Million

Average Per Person Expenditures on Domestic Overnight Trips — By Sector

23

$65

$44

$25

$46

$150

20

40

60

80

100

120

Lodging RestaurantFood &

Beverage

RetailPurchases

Recreation/Sightseeing/

Entertainment

Transportationat Destination

Dol

lars

Base: Total Overnight Person-Trips to Mississippi Gulf Coast

Average Per Person Expenditures on Domestic Overnight Trips — by Trip Purpose

24

$192

0

100

200

300

Leisure Business*

Do

llars

* Low base sizes


Average Per Party Expenditures on Domestic Overnight Trips — By Sector

25


$171

$116

$66

$120

$40

0

50

100

150

200

Lodging RestaurantFood &

Beverage

RetailPurchases

Recreation/Sightseeing/

Entertainment

Transportationat Destination

Dol

lars

Average Per Party Expenditures on Domestic Overnight Trips — by Trip Purpose

26

$511

0

200

400

600

800

Leisure Business*

Dol

lars

* Low base sizes


Overnight Trip Characteristics

Main Purpose of Trip

28

35

9

6

4

4

3

2

2

1

4

1

0 10 20 30 40

Visiting friends/relatives

Casino

Special event

Touring

Resort

Outdoors

City trip

Golf Trip

Cruise

Conference/convention

Other business trip

Business-leisure

Percent28

Marketable

Trips

66%


Main Purpose of Leisure Trip —Mississippi Gulf Coast vs. National Norm

35

28

9

6

4

4

3

2

2

4

44

7

8

5

6

5

1

2

0 15 30 45

Casino


Special event

Touring

Resort

Outdoors

City trip

Golf Trip

Cruise

Percent

Mississippi Gulf Coast US Norm

29


Main Purpose of Business Trip —Mississippi Gulf Coast vs. National Norm

1

4

4

6

0 2 4 6 8

Conference/Convention

Other business trip

Percent

Mississippi Gulf Coast U.S. Norm

30


Sources of Business

31

Base: Overnight Person-Trips to Mississippi Gulf Coast

States contributing 5% or more

States contributing 3% - 5%

DMA’s contributing more than 2%

State Origin Of Trip

18

17

16

11

8

6

5

4

3

0 5 10 15 20

Louisiana

Florida

Mississippi

Alabama

Georgia

Texas

Tennessee

California

Illinois

Percent

32


DMA Origin Of Trip

13

9

5

5

4

4

3

3

3

2

2

2

2

2

0 5 10 15

New Orleans, LA

Mobile-Pensacola, AL/FL/MS

Atlanta, GA

Tampa-St. Petersburg-Sarasota, FL

Jackson, MS

Baton Rouge, LA

Memphis, TN/MS/AR

Hattiesburg-Laurel, MS

Biloxi-Gulfport, MS

Miami-Ft. Lauderdale, FL

Chicago, IL

Houston, TX

Dallas-Ft. Worth, TX

Macon, GA

Percent33


Season of Trip

24

27

26

23

0 10 20 30 40

January-March

April-June

July-September

October-December

Percent

34


35

Satisfaction with Mississippi Gulf Coast Trip% Very Satisfied


79

77

73

70

62

54

48

75

74

70

67

59

50

44

0 20 40 60 80

Overall trip experience

Friendliness of people

Quality of accomodations

Quality of food

Value for the money

Sightseeing/ attractions

Music/ nightlife/ entertainment

Percent Very Satisfied


36

Past Visitation to Mississippi Gulf Coast


85

74

0 20 40 60 80 100

Ever in thePast

Past Year

Percent

37

Length of Trip Planning


3

10

16

18

40

13

3

13

18

17

35

14

0 15 30 45

More than 1 year in advance

6-12 months

3-5 months

2 months

1 month or less

Did not plan anything inadvance

Percent


38

Trip Planning Information Sources


29

11

11

10

10

7

7

6

6

5

16

15

15

9

9

9

3

6

7

12

0 10 20 30 40

Hotel or resort

Advice from relatives or friends

Online travel agencies

Destination websites

Social Media

Travel company websites

800/888 number

Travel agent/company

Auto club/AAA

Airline/commercial carrier

Percent


39

Trip Planning Information Sources (Cont’d)


4

4

3

3

3

2

2

2

32

5

3

2

2

2

3

1

1

34

0 10 20 30 40

Travel guide/other books

Visitors' bureau/gov tourism…

Magazine articles/ad

Newspaper articles/ad

TV program/ad

Lodging sharing websites

Travel/ski show or exhibition

Radio show/ad

None of these

Percent


40

Method of Booking


33

12

8

6

6

6

5

5

4

18

15

4

6

13

7

8

4

4

0 10 20 30 40

Hotel or resort

Online travel agencies

800/888 number

Travel agent/company

Airline/commercial carrier

Advice from relatives or friends

Travel company websites

Destination websites

Auto club/AAA

Percent


41

Method of Booking (Cont’d)


4

2

2

2

2

1

1

1

29

2

1

1

2

1

1

1

1

35

0 10 20 30 40

Travel guide/other books

Radio show/ad

Visitors' bureau/gov tourism office

Lodging sharing websites

Magazine articles/ad

TV program/ad

Newspaper articles/ad

Travel/ski show or exhibition

None of these

Percent


42

Devices Used for Trip Planning


83

42

39

22

16

84

41

45

27

17

0 20 40 60 80 100

Used Any Device (net)

Desktop/Homecomputer

Laptop

Smartphone

Tablet

Percent


43

Devices Used During Trip


81

62

31

30

78

65

28

33

0 20 40 60 80 100

Used Any Device (net)

Smartphone

Tablet

Laptop

Percent


Total Nights Away on Trip

19

26

33

9

10

3

21

26

26

12

11

4

0 5 10 15 20 25 30 35

1 night

2 nights

3-4 nights

5-6 nights

7-13 nights

14 + nights

Percent


44

Average Mississippi Gulf Coast

3.8 nights

Average U.S. Norm

4.0 nights


Number of Nights Spent in Mississippi Gulf Coast

26

27

32

5

10

0 5 10 15 20 25 30 35

1 night

2 nights

3-4 nights

5-6 nights

7 + nights

Percent

45

Average Nights Spent in Mississippi Gulf Coast = 3.3

Base: Overnight Person-Trips with 1+ Nights Spent In Mississippi Gulf Coast

Size of Travel Party

46

2.3

2.3

0.7

0.6

0 1 2 3 4


U.S. Norm

Average No. of People

Adults Children

Total = 3.0

Total = 2.9


Transportation

77

15

13

5

5

4

3

3

2

1

65

19

26

9

6

5

1

2

5

3

0 20 40 60 80

Own car/truck

Rental car

Plane

Taxi cab

Bus

Online taxi service

Motorcycle

Camper, R.V

Train

Ship/boat

Percent


47


Accommodations

71

17

6

5

4

4

3

2

2

2

3

54

28

5

4

4

4

3

3

4

2

6

0 10 20 30 40 50 60 70 80

Hotel/Motel

Home of Friend/Relative

Bed & Breakfast

Rented Home/Condo/Apartment

Campground/Trailer Park/RV Park

Time Share

Country Inn/Lodge

Rented Cottage/Cabin

Own Home/Condo/Apt/2nd Home

Boat/Cruise Ship

Other

Percent


48


Activities and Experiences

49

58

34

29

23

19

14

12

10

8

8

10

35

16

23

16

11

14

11

5

10

0 20 40 60

Casino

Shopping

Beach/Waterfront

Fine Dining

Swimming

Bar/Nightclub

Landmark/Historic Site

Museum

Fishing

National/State Park

Percent



Activities and Experiences (Cont’d)

50

7

6

6

6

6

5

5

4

4

4

4

7

6

5

5

8

5

5

5

5

0 20 40 60

Golf

Theater

Business Meeting

Spa

Fair/Exhibition/Festival

Theme Park

Art Gallery

Camping

Dance

Zoo

Percent




51

4

3

3

3

3

3

2

2

2

2

7

3

2

5

4

1

5

1

4

2

0 20 40 60

Hiking/Backpacking

Rock/Pop Concert

Participate in Adult Sports Event

Boating/Sailing


Dude Ranch

Brewery

Motorcycle Touring

Winery

Tennis

Percent




52

2

2

2

2

2

2

2

2

2

2

1

3

1

2

1

1

0 20 40 60

Watch Amateur/Youth Sports

Mountain Climbing

Participate in Amateur/Youth Sports

Biking

Opera

Trade Show

Symphony

Glamping

Percent



Activities of Special Interest

53

20

17

17

14

5

4

4

4

3

2

2

21

22

17

11

5

4

5

5

5

3

2

0 5 10 15 20 25

Historic Places

Family Reunion

Cultural Activities/Attractions

Exceptional Culinary Experiences

Wedding

Eco-Tourism

Brewery Tours/Beer Tasting

Winery Tours/Tasting

Traveling with Grandchildren

Religious Travel

Medical Tourism

Percent



Online Social Media Use by Travelers

54

66

30

25

21

20

15

12

11

68

34

28

22

21

11

16

9

0 20 40 60 80

Used any social media for travel

Posted travel photos/video online

Read travel reviews

Looked at travel photos/video online

Accessed travel news/events/deals/promotions

Connected with others interested in travel

Read a travel blog

Tweeted about a trip

Percent



Online Social Media Use by Travelers (Cont’d)

55

66

10

10

10

8

8

5

68

9

9

9

12

6

5

0 20 40 60 80


Contributed travel reviews

Followed a destination/attraction

Gave travel advice

Got travel advice

Subscribed to a travel e-newsletter

Blogged about a trip

Percent



Organization Membership

56

33

24

4

3

43

22

4

2

0 15 30 45

AAA

AARP

National Motor Club

Better World Club

Percent



Demographic Profile of

Overnight Visitors

Gender

58

49

51

48

52

0 20 40 60

Male

Female

Percent



Age

59

6

22

20

17

18

17

13

21

19

17

13

17

0 5 10 15 20 25

18-24

25-34

35-44

45-54

55-64

65+

Percent



Average Mississippi Gulf Coast = 47.3 Average U.S. Norm = 44.9

Marital Status

60

66

21

13

62

24

14

0 20 40 60 80

Married/with partner

Single/never married

Divorced/widowed/separted

Percent



Household Size

61

20

35

18

16

11

20

36

18

15

11

0 10 20 30 40

1 member

2 members

3 members

4 members

5+ members

Percent



Children in Household

62

52

21

25

19

56

20

22

18

0 20 40 60

No children under 18

Any child between 13-17


Any child under 6

Percent


Base: Total Overnight Person Trips

Education

63

14

37

30

18

1

22

40

23

14

1

0 15 30 45

Post-graduate

College graduate

Some college

High school or less

Other

Percent



Employment

64

46

10

44

51

10

39

0 20 40 60

Full time/ self-employed

Part time

Not employed/retired/ other

Percent



Household Income

65

3

11

13

24

49

6

15

16

22

40

0 10 20 30 40 50

$150K+

$100-$149.9K

$75-$99.9K

$50-$74.9K

<$49.9K

Percent



Race

66

78

18

4

82

8

10

0 20 40 60 80 100

White

African-American

Other

Percent



Hispanic Background

67

97

3

91

9

0 20 40 60 80 100

No

Yes

Percent



Day Trip Detail

Day Trip Expenditures

Total Mississippi Gulf Coast Domestic Day Trip Spending — by Sector

70

Total Spending = $456 Billion

Restaurant Food & Beverage

31%

Retail26%

Recreation/Entertainment

29%Transportation

14%

$139 Million

$66 Million $134 Million

$117 Million

Average Per Person Expenditures on Day Trips — By Sector

71

Base: Total Day Person-Trips to Mississippi Gulf Coast

$19$16

$19

$9

0

10

20

30

Restaurant Food& Beverage

Retail Purchases Recreation/Sightseeing/

Entertainment

Transportation atDestination

Dol

lars

Average Per Person Expenditures on Day Trips — by Trip Purpose

72

$63

0

50

100

Leisure Business*

Dol

lars


* Low base sizes

Average Per Party Expenditures on Day Trips — By Sector

73


$55$46

$53

$26

0

20

40

60

80

Restaurant Food& Beverage

Retail Purchases Recreation/Sightseeing/

Entertainment

Transportation atDestination

Dol

lars

Average Per Party Expenditures on Day Trip — by Trip Purpose

74

$181

0

50

100

150

200

Leisure Business*

Dol

lars


* Low base sizes

Day Trip Characteristics

Main Purpose of Trip

27

28

7

7

7

6

4

3

2

2

5

2

0 10 20 30

Visiting friends/relativesCasino

Special eventTouring

ShoppingOutdoors

City tripResortCruise

Conference/conventionOther business trip

Business-leisure

Percent

76

Marketable

Trips

64%


Main Purpose of Leisure Trip —Mississippi Gulf Coast vs. National Norm

77

28

27

7

7

7

6

4

3

2

4

37

8

11

8

7

8

2

1

0 10 20 30 40

Casino


Special event

Touring

Shopping

Outdoors

City trip

Resort

Cruise

Percent


Base: Total Day Person-Trips

Main Purpose of Day Business Trip — Mississippi Gulf Coast vs.

National Norm

78


2

5

2

6

0 2 4 6


Other business trip

Percent


Sources of Business


79

States contributing 5% or more

States contributing 3% - 5%

DMA’s contributing more than 2%

State Origin Of Trip

35

29

12

10

3

0 5 10 15 20 25 30 35

Louisiana

Mississippi

Alabama

Florida

Texas

Percent

80


DMA Origin Of Trip

29

16

11

8

7

4

2

2

2

2

2

2

0 5 10 15 20 25 30

New Orleans, LA

Mobile-Pensacola, AL/FL/MS

Hattiesburg-Laurel, MS

Baton Rouge, LA

Jackson, MS

Biloxi-Gulfport, MS

Tampa-St. Petersburg-Sarasota, FL

Meridan, MS

Houston, TX

Memphis, TN/MS/AR

Montgomery, AL

New York, NY/NJ/PA/CT

Percent

81


Season of Trip

24

26

27

23

0 10 20 30 40

January-March

April-June

July-September

October-December

Percent

82


Size of Travel Party

83

2.2

2.1

0.7

0.7

0 1 2 3 4

Mississippi GulfCoast

U.S. Norm

Average No. of People

Adults Children

Total = 2.9

Total = 2.8


Activities and Experiences

84

48

34

30

16

14

9

9

8

6

7

8

29

7

12

4

4

8

9

0 10 20 30 40 50

Casino

Beach/Waterfront

Shopping

Swimming

Fine Dining

Fishing

Bar/Nightclub

Museum

Landmark/Historic Site

Percent




85

6

5

5

5

4

3

3

3

3

4

2

2

4

5

2

3

2

3

0 10 20 30 40 50

Fair/Exhibition/Festival

Spa

Boating/Sailing

Business Meeting

Zoo

Rock/Pop Concert

Art Gallery

Dance

Brewery

Percent




86

2

2

2

2

2

2

2

2

1

7

2

1

2

1

6

1

0 10 20 30 40 50

Birding

National/State Park

Golf

Tennis

Biking

Motorcycle Touring

Theme Park

Trade Show

Percent



Activities of Special Interest

87

17

16

12

11

7

5

5

4

3

3

2

17

14

8

16

4

4

2

4

2

3

3

0 5 10 15 20

Historic PlacesCultural Activities/Attractions

Exceptional Culinary ExperiencesFamily Reunion

Eco-TourismBrewery Tours/Beer Tasting

Religious TravelWinery Tours/Wine Tasting

Medical TourismTraveling with Grandchildren

Wedding

Percent



Online Social Media Use by Travelers

88

73

38

31

30

29

20

18

16

67

32

28

27

22

12

9

11

0 15 30 45 60 75


Posted travel photos/video online

Looked at travel photos/video online

Read travel reviews

Accessed travel news/events/deals/promotions

Connected with others interested in travel

"Followed" a destination/attraction

Got travel advice

Percent



Online Social Media Use by Travelers (Cont’d)

89

73

15

15

14

12

11

5

67

13

9

9

6

11

5

0 15 30 45 60 75


Read a travel blog

Gave travel advice

Tweeted about a trip

Subscribed to a travel e-newsletter

Contributed travel reviews

Blogged about a trip

Percent



Organization Membership

90

21

17

4

1

37

19

3

2

0 10 20 30 40

AAA

AARP

National Motor Club

Better World Club

Percent



Demographic Profile of

Day Visitors

Gender

92

42

58

46

54

0 20 40 60

Male

Female

Percent



Age

93

11

24

19

24

13

9

13

21

19

19

14

14

0 5 10 15 20 25

18-24

25-34

35-44

45-54

55-64

65+

Percent



Average Mississippi Gulf Coast = 43.3 Average U.S. Norm = 44.3

Marital Status

94

63

22

15

61

25

15

0 20 40 60 80

Married/ with partner

Single/never married

Divorced/widowed/separated

Percent



Household Size

95

16

30

19

21

14

19

34

19

16

12

0 5 10 15 20 25 30 35

1 member

2 members

3 members

4 members

5+ members

Percent



Children in Household

96

40

30

30

21

52

21

23

20

0 20 40 60

No children under 18



Any child under 6

Percent



Education

97

17

35

30

16

2

18

38

25

17

1

0 10 20 30 40

Post-graduate

College graduate

Some college

High school or less

Other

Percent



Employment

98

50

15

35

49

10

40

0 10 20 30 40 50 60

Fulltime/self-employed

Part-time

Not employed/retired/ other

Percent



Household Income

99


1

12

14

20

53

4

12

14

22

48

0 10 20 30 40 50 60

$150K+

$100-$149.9K

$75-$99.9K

$50-$74.9K

<$49.9K

Percent


Race

100

75

19

6

82

8

10

0 20 40 60 80 100

White

African-American

Other

Percent



Hispanic Background

101

96

4

91

9

0 20 40 60 80 100

No

Yes

Percent



Appendix A: Key Terms

Defined

Key Terms Defined

103

An Overnight Trip is any journey for business or pleasure, outside your

community and not part of your normal routine, where you spent one more

nights away from home.

A Day Trip is any journey for business or pleasure, outside your community

and not part of your normal routine, that did not include an overnight stay. Day

trips involve travel of more than 50 miles from home.

A Person-Trip is one trip taken by one visitor.

Person-trips are the key unit of measure for this report.

Trip-Type Segments

104

Leisure Trips: Include all trips where the main purpose was one of the following:


Touring through a region to experience its scenic beauty, history and culture

Outdoors trip to enjoy activities such as camping, hunting, fishing, hiking, and boating

Special event, such as a fair, festival, or sports event

City trip

Cruise

Casino

Theme park

Resort (ocean beach, inland or mountain resort)

Skiing/snowboarding

Golf

Business Trips:

Conference/convention

Other business trip

Business-Leisure: a trip for business where, on the same trip, the visitor stayed for at least one

additional day to experience the same place or nearby area simply for leisure.

Marketable

Trips:

Include all

leisure trips,

with the

exception of

visits to

friends/relatives

Total Trips = Leisure + Business + Business-Leisure

mississippi gulf coast - cloudinary · key findings 7 in 2015, mississippi gulf coast had 12.7...

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