great britain tourism survey · 2 headlines june 2015 • there were 10.3 million domestic...

Great Britain Tourism Survey

June 2015

2

Headlines

JUNE 2015

• There were 10.3 million domestic overnight trips in GB in June 2015, up +6% on June 2014 when there were 9.7 million trips.

• Expenditure increased by +2% to £2.2 billion, while nights increased by +6% to 30.6 million.

• There were 8.4 million domestic overnight trips to England in June 2015, up by +6% on the same month last year when there were 8.0 million.

• Spend remained flat, at 0%, at £1.7 billion and bednights increased by +6% to 23.8 million.

YEAR-TO-DATE

• In the year to June 2015, GB trips were up +12% to 56.8 million, compared to 50.6 million in the same period in 2014.

• Nights and expenditure were also up for the year to date, +14% and +15% respectively

• In the year to June 2015, trips to England were up +14% to 47.0 million from 41.3 million in 2014.

• Nights and spend were up by +15% and +13% respectively.

Context

• Temperatures in June were mixed, starting off with strong winds and heavy rain and ending the month with heat alerts in certain parts of the country.

Summary of Results GB And England

Trips Nights

+6% +6% +2%

Spend

+6% +6% 0%

+12% +14% +15%

GBTS June 2015 Published 21st September 2015

Weather

+14% +15% +13%

3

YEAR-TO-DATE (Jan–June 2015) Trip Characteristics

Trips Nights Spend PURPOSE

• HOLIDAY TRIPS in England from January to June 2015 increased by +2% compared to the same period last year, with 18.3 million trips recorded.

• Expenditure has increased further by +6% to £4.4 billion, while nights increased by +6% to 55.9 million.

• VISITS TO FRIENDS AND RELATIVES increased by +19% to 18.7 million, with bednights and expenditure both increasing at a greater rate of +23%. Non-holiday VFR is up by +26%, and holiday VFR is up +15%.

• BUSINESS trips have also increased for the January to June period, up by +11% to 7.3 million. Nights and spend both also increased, by +11% and +9% respectively.

Summary of Results England

+2% +6% +6%

+19% +23% +23%

+11% +11% +9%


55+ 16-24 Class AB TRIP TAKERS

• Trips increased among all age groups and social grades • The biggest increases were among those aged 55+ (+18%) and 16-24 (+22%), and in

social class AB (+21%)

West Midlands Countryside /

village DESTINATION TYPE

• All regions and destination types saw an increase in trips in the six months to June 2015

• The greatest increase was to the West Midlands and to the Countryside

+18% +22%

+28% +23%

+21%

4

Overseas Travel by UK Residents International Passenger Survey JUNE 2015 JAN - JUNE 2015

Trip Spend Trip Spend

• In June, trips and the expenditure on those trips by Brits overseas increased by +9% and +10%

• In the year to date, trips were up by +9%. Expenditure increased but not at the same rate, +6%.

Other Tourism Surveys

JUNE 15 Room Bedspace OCCUPANCY

• Room occupancy in England in June increased by +2% compared to 2014 at 78%, while bedspace occupancy increased slightly by +1% to 56%

APR-JUNE 15 Volume Spend DAY VISITS

• The number of tourism day visits in England in the period April to June 2015 increased slightly by +2% compared to 2014, to 349 million

• The value of those visits also increased, by +5% to £11 billion

JUNE 15 Attractions Accomodation TOURISM BUSINESS MONITOR

• Attractions and accommodation businesses reported an increase in visitors for the period from January until the end of May

Context Other Surveys

+9% +6% +10% +9%

+2% +1%

-1% -1%

+2%

-1% +2% +5%


5

Headline Data GB and England Volume and spend (2014 vs 2015)

£8,617

£5,159

£1,746

£7,640

£4,853

£1,753

Spend (£m)

47

27.3

8.4

41.3

25.3

8

Year to Date

Past 3 months

June '15

Trip Volume (millions)

+6%

+8%

+14%

56.8

33.2

10.3

50.6

31.1

9.7

Year to Date

Past 3 months

June '15


+6%

+7%

+12%

0%

+6%

+13%

£10,945

£6,616

£2,170

£9,499

£6,104

£2,133

Spend (£m)

+2%

+8%

+15%

England a a

2014

2015

GB a a

2014

2015

% change vs 2014


6

Trips England Volume of trips (millions) (2014 vs 2015)

8

25.3

41.3

8.4

27.3

47

3.8

12.1

18

3.6

11.8

18.3

1.5 3.8

6.6

1.1 3.6

7.3

2.4

8.6

15.6

3.2

10.2

18.7

June '15 Past 3 months Year to Date

+6% -5% -24% +36% +8% -3% -5% +18% +14% +2% +11% +19%

All trips

a a

2014 2015

Holiday trips

a a

2014 2015

Business trips

a a

2014 2015

VFR trips

a a

2014 2015

% change vs 2014


7

22.6

70.5

109.4

23.8

76.9

125.6

12.5

38.3

53

12

39.1

55.9

3.4 8.4

14.3

2.9 8.0

15.9

5.9

22.2

38.3

7.8

25.9

47.2


+6% -4% -14% +30% +9% +2% -5% +17% +15% +6% +11% +23%

Nights England Volume of nights (millions) (2014 vs 2015)

All trips

a a

2014 2015

Holiday trips

a a

2014 2015

Business trips

a a

2014 2015

VFR trips

a a

2014 2015

% change vs 2014


8

£1,7

53

£4,8

53

£7,6

40

£1,7

46

£5,1

59

£8,6

17

£1,0

03

£2,7

73 £4,1

05

£974

£2,8

74 £4,3

51

£366

£882

£1,5

58

£275

£802

£1,6

95

£316

£1,0

19

£1,7

06

£401

£1,2

07

£2,0

98


0% -3% -25% +27% +6% +4% -9% +18% +13% +6% +9% +23%

Spend England Expenditure (£m) (2014 vs 2015)

All trips

a a

2014 2015

Holiday trips

a a

2014 2015

Business trips

a a

2014 2015

VFR trips

a a

2014 2015

% change vs 2014


9

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

VOLUME by Month (2006-2015)

11.773

10.665 10.447 10.521 10.092

11.314 11.482 11.041

9.699 10.264

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

VOLUME – June (2006-2015)

Long Term Trends by Month GB 2006-2015 (millions)


10

£7,641 £7,636

£7,045

£7,691

£8,102 £8,010

£7,640

£8,617

£3,734 £3,967

£3,762

£4,127 £4,314

£4,104 £4,105 £4,351

£1,915 £1,832 £1,530

£1,725 £1,928 £1,846

£1,558 £1,695 £1,764 £1,687 £1,557 £1,637 £1,631 £1,766

£1,706

£2,098

Jan-J

une '08

Jan-J

une '09

Jan-J

une '10

Jan-J

une' 11

Jan-J

une '12

Jan-J

une '13

Jan-J

une '14

Jan-J

une '15

Spend (£m)

45.09 45.86

44.83 46.37

45.40 44.07

41.33

46.98

17.67

20.26 19.33

19.98 19.43

18.69 17.99

18.35

8.02 7.44 7.03 7.42 7.94 7.45 6.56 7.25

17.68

16.99 17.04 17.35 16.34 16.06 15.62

18.65

Jan-J

une '08

Jan-J

une'0

9

Jan-J

une '10

Jan-J

une '11

Jan-J

une '12

Jan-J

une '13

Jan-J

une '14

Jan-J

une '15


Long Term Trends, Year-to-Year England

Holiday Trips All Trips Business Trips VFR Trips


11

Rolling 12 Month Trendlines England All trips and spend

90

95

100

105

110

Apr-

06

Jun-0

6

Aug-0

6

Oct-

06

Dec-0

6

Feb-0

7

Apr-

07

Jun-0

7

Aug-0

7

Oct-

07

Dec-0

7

Feb-0

8

Apr-

08

Jun-0

8

Aug-0

8

Oct-

08

Dec-0

8

Feb-0

9

Apr-

09

Jun-0

9

Aug-0

9

Oct-

09

Dec-0

9

Feb-1

0

Apr-

10

Jun-1

0

Aug-1

0

Oct-

10

Dec-1

0

Feb-1

1

Apr-

11

Jun-1

1

Aug-1

1

Oct-

11

Dec-1

1

Feb-1

2

Apr-

12

Jun-1

2

Aug-1

2

Oct-

12

Dec-1

2

Feb-1

3

Apr-

13

Jun-1

3

Aug-1

3

Oct-

13

Dec-1

3

Feb-1

4

Apr-

14

Jun-1

4

Aug-1

4

Oct-

14

Dec-1

4

Feb-1

5

Apr-

15

All Trips (millions)

£15,000

£16,000

£17,000

£18,000

£19,000

£20,000

Apr-

06

Jun-0

6

Aug-0

6

Oct-

06

Dec-0

6

Feb-0

7

Apr-

07

Jun-0

7

Aug-0

7

Oct-

07

Dec-0

7

Feb-0

8

Apr-

08

Jun-0

8

Aug-0

8

Oct-

08

Dec-0

8

Feb-0

9

Apr-

09

Jun-0

9

Aug-0

9

Oct-

09

Dec-0

9

Feb-1

0

Apr-

10

Jun-1

0

Aug-1

0

Oct-

10

Dec-1

0

Feb-1

1

Apr-

11

Jun-1

1

Aug-1

1

Oct-

11

Dec-1

1

Feb-1

2

Apr-

12

Jun-1

2

Aug-1

2

Oct-

12

Dec-1

2

Feb-1

3

Apr-

13

Jun-1

3

Aug-1

3

Oct-

13

Dec-1

3

Feb-1

4

Apr-

14

Jun-1

4

Aug-1

4

Oct-

14

Dec-1

4

Feb-1

5

Apr-

15

Spend (£BN)

Jun-06, £15,969 Jun-07, £16,203

Jun-08, £16,814

Jun-09, £16,075

Jun-10, £16,425 Jun-11, £16,487

Jun-12, £18,325

Jun-13, £19,405

Jun-14, £18,344

Jun-15, £19,033

Jun-06, 101.98 Jun-07, 101.49

Jun-08, 99.53

Jun-09, 95.55

Jun-10, 101.21

Jun-11, 97.05

Jun-12, 103.32 Jun-13, 103.12

Jun-14, 99.04 Jun-15, 98.12


12

Rolling 12 Month Trendlines England Trips by purpose (millions)

0

5

10

15

20

25

30

35

40

45

50

Apr-

06

Jun-0

6

Aug-0

6

Oct-

06

Dec-0

6

Feb-0

7

Apr-

07

Jun-0

7

Aug-0

7

Oct-

07

Dec-0

7

Feb-0

8

Apr-

08

Jun-0

8

Aug-0

8

Oct-

08

Dec-0

8

Feb-0

9

Apr-

09

Jun-0

9

Aug-0

9

Oct-

09

Dec-0

9

Feb-1

0

Apr-

10

Jun-1

0

Aug-1

0

Oct-

10

Dec-1

0

Feb-1

1

Apr-

11

Jun-1

1

Aug-1

1

Oct-

11

Dec-1

1

Feb-1

2

Apr-

12

Jun-1

2

Aug-1

2

Oct-

12

Dec-1

2

Feb-1

3

Apr-

13

Jun-1

3

Aug-1

3

Oct-

13

Dec-1

3

Feb-1

4

Apr-

14

Jun-1

4

Aug-1

4

Oct-

14

Dec-1

4

Feb-1

5

Apr-

15

Holiday trips Business trips VFR trips

Jun-06

41.495

Jun-07

41.611 Jun-08

41.382

Jun-09

42.35

Jun-10

46.078 Jun-11

44.187

Jun-12

45.606 Jun-13

45.255 Jun-14

44.229

Jun-15

41.10

Jun-06

40.421

Jun-07

41.753 Jun-08

39.76

Jun-09

36.5

Jun-10

38.046 Jun-11

36.266

Jun-12

38.382

Jun-13

38.637 Jun-14

37.766

Jun-15

38.91

Jun-06

16.705 Jun-07

15.307 Jun-08

15.299 Jun-09

14.38

Jun-10

14.464 Jun-11

13.846

Jun-12

16.02 Jun-13

15.411 Jun-14

14.236

Jun-15

14.24


13

Rolling 12 Month Trendlines England Spend by purpose (£m)

£0

£2,000

£4,000

£6,000

£8,000

£10,000

£12,000

Apr-

06

Jun-0

6

Aug-0

6

Oct-

06

Dec-0

6

Feb-0

7

Apr-

07

Jun-0

7

Aug-0

7

Oct-

07

Dec-0

7

Feb-0

8

Apr-

08

Jun-0

8

Aug-0

8

Oct-

08

Dec-0

8

Feb-0

9

Apr-

09

Jun-0

9

Aug-0

9

Oct-

09

Dec-0

9

Feb-1

0

Apr-

10

Jun-1

0

Aug-1

0

Oct-

10

Dec-1

0

Feb-1

1

Apr-

11

Jun-1

1

Aug-1

1

Oct-

11

Dec-1

1

Feb-1

2

Apr-

12

Jun-1

2

Aug-1

2

Oct-

12

Dec-1

2

Feb-1

3

Apr-

13

Jun-1

3

Aug-1

3

Oct-

13

Dec-1

3

Feb-1

4

Apr-

14

Jun-1

4

Aug-1

4

Oct-

14

Dec-1

4

Feb-1

5

Apr-

15

Holiday trips Business trips VFR trips

Jun-06

£8,107

Jun-07

£8,383

Jun-08

£8,963 Jun-09

£8,710

Jun-10

£9,409

Jun-11

£9,438

Jun-12

£10,220

Jun-13

£10,799 Jun-14

£10,464 Jun-15

£10,294

Jun-06

£3,739

Jun-07

£3,834

Jun-08

£3,906 Jun-09

£3,634 Jun-10

£3,496

Jun-11

£3,555

Jun-12

£3,896

Jun-13

£4,327 Jun-14

£4,025

Jun-15

£4,447

Jun-06

£3,640 Jun-07

£3,587 Jun-08

£3,528 Jun-09

£3,426 Jun-10

£3,166 Jun-11

£3,157

Jun-12

£3,740 Jun-13

£3,668 Jun-14

£3,368

Jun-15

£3,636


14

South East

YTD

2014 2015

6951 7671 +10%

16679 19972 +20%

1021 1151 +13%

Regional Analysis England Trip characteristics – region (YTD 2014 vs YTD 2015)

Trips (000s)

Spend (£ millions)

Nights (000s)

North East

YTD

2014 2015

1687 1727 +2%

4782 4313 -10%

285 283 -1%

North West

YTD

2014 2015

5777 6526 +13%

13834 16436 +19%

1051 1177 +12%

West Midlands

YTD

2014 2015

3177 4080 +28%

6763 9928 +47%

460 711 +55%

Yorkshire & Humberside

YTD

2014 2015

4602 5005 +9%

11985 12968 +8%

735 858 +17%

East Midlands

YTD

2014 2015

3166 3780 +19%

8170 9447 +16%

462 537 +16%

East

YTD

2014 2015

3901 4494 +15%

11955 11843 -1%

712 665 -7%

South West

YTD

2014 2015

7261 8245 +14%

23886 27214 +14%

1570 1708 +9%

London

YTD

2014 2015

5290 6239 +18%

10469 12554 +20%

1281 1500 +17%


15

UK Outbound Travel (International Passenger Survey)

Total volume (millions) and spend (£bn)

6.05

16.70

27.30

6.60

18.30

29.82

3.41

9.19

15.92

3.76

10.02

16.90

June '15 Past 3 Months Year to Date

Trips

a a

2014 2015

Spend

a a

2014 2015

+9% +10% +10% +9% +9% +6%

% change vs 2014


16

Appendix: Domestic Tourism England Trip characteristics (Year-To-Date: Jan-June 2015)

PURPOSE

Pure Holiday 1-3 nights +4 nights VFR

(on holiday) Holiday (total)

VFR (non-holiday)

VFR (total)

Business

TRIP

S

000s 2014 17991 12943 5048 9420 27411 6202 15622 6561

2015 18348 12904 5444 10870 29218 7781 18651 7251

+2% 0% +8% +15% +7% +25% +19% +11%

NIG

HTS

000s 2014 53032 24581 28451 24398 77430 13895 38293 14266

2015 55931 25044 30888 29794 85725 17420 47213 15884

+5% +2% +9% +22% +11% +25% +23% +11%

SPEN

D

£m

illions

2014 4105 2502 1603 1063 5168 643 1706 1558

2015 4351 2596 1755 1315 5666 783 2098 1695

+6% +4% +9% +24% +10% +22% +23% +9%

Unwtd Trips 2579 1775 801 1551 4129 1065 2616 823

REGION

West Midlands East of England East Midlands London North West North East South East South West Yorkshire &

the Humberside

TRIP

S

000s 2014 3177 3901 3166 5290 5777 1687 6951 7261 4602

2015 4080 4494 3780 6239 6526 1727 7671 8245 5005

+28% +15% +19% +18% +13% +2% +10% +14% +9%

NIG

HTS

000s 2014 6763 11955 8170 10469 13834 4782 16679 23886 11985

2015 9928 11843 9447 12554 16436 4313 19972 27214 12968

+47% -1% +16% +20% +19% -10% +20% +14% +8%

SPEN

D

£m

illions

2014 460 712 462 1281 1051 285 1021 1570 735

2015 711 665 537 1500 1177 283 1151 1708 858

+55% -7% +16% +17% +12% -1% +13% +9% +17%

Unwtd Trips 565 633 522 796 877 230 1042 1122 677

% change vs 2014


17

SOCIAL GRADE

AB C1 C2 DE

TRIP

S

000s 2014 17260 13042 6430 4601

2015 20824 13870 7069 5221

+21% +6% 10% +13%

NIG

HTS

000s 2014 42944 34324 18700 13419

2015 54336 35565 19768 15963

+27% +4% +6% +19%

SPEN

D

£m

illions

2014 3390 2431 1163 656

2015 4051 2519 1229 817

+19% +4% +6% +25%

Unwtd Trips 2260 2010 1020 1086

CHILDREN IN H/H

Any None

TRIP

S

000s 2014 12885 28448

2015 14480 32504

+12% +14%

NIG

HTS

000s 2014 32817 76570

2015 35428 90203

+8% +18%

SPEN

D

£m

illions

2014 1950 5690

2015 2151 6465

+10% +14%

Unwtd Trips 2130 4255

LOCATION TYPE

Seaside Large City/Town Small Town Countryside

/Village

TRIP

S

000s 2014 7115 18658 9292 7340

2015 7977 20654 10313 9019

+12% +11% +11% +23%

NIG

HTS

000s 2014 24028 40756 22789 21619

2015 25765 45360 27000 26697

+7% +11% +18% +23%

SPEN

D

£m

illions

2014 1484 3478 1418 1248

2015 1572 4014 1561 1457

+6% +15% +10% +17%

Unwtd Trips 1157 2702 1409 1235

Appendix: Domestic Tourism England

AGE

16-24 25-34 35-44 44-54 55+

TRIP

S

000s 2014 4552 7208 8152 8593 12828

2015 5540 8093 8867 9384 15100

+22% +12% +9% +9% +18%

NIG

HTS

000s 2014 11693 17396 19816 20939 39542

2015 15925 19485 21781 22533 45908

+36% +12% +10% +8% +16%

SPEN

D

£m

illions

2014 757 1171 1410 1738 2564

2015 895 1330 1580 1837 2974

+18% +14% +12% +6% +16%

Unwtd Trips 747 1099 1133 1122 2280

% change vs 2014

Trip characteristics (Year-To-Date: Jan-June 2015)


18

Accommodation

Commercial Accommodation

(a) Serviced accom

(b) Hotel/motel/guest

house

(c) Bed & Breakfast

Total self-catering

rented

(a) Camping &

Caravanning (inc. owned caravans)

(b) Other self-catering

rented Hostels*

Own home/friends'/

relatives'

TRIP

S

000s 2014 25278 18749 16900 1650 6018 4145 2832 205 15753

2015 26699 19336 17313 1887 6649 4474 3140 509 19580

+6% +3% +2% +14% +10% +8% +11% 148% +24%

NIG

HTS

000s 2014 64295 38604 33397 3936 23523 14456 12214 382 42488

2015 68789 38589 34194 3694 27027 16685 14011 1285 51838

+7% 0% +2% -6% +15% +15% +15% 236% +22%

SPEN

D

£m

illions

2014 6120 4566 4097 395 1424 573 940 28 1391

2015 6493 4776 4333 391 1552 632 1044 97 1919

+6% +5% +6% -1% +9% +10% +11% 246% +38%

Unwtd Trips 3619 2621 2347 256 901 606 426 69 2654

Appendix: Domestic Tourism England Trip characteristics (Year-To-Date: Jan-June 2015)

*caution small sample size % change vs 2014


19

All Tourism Holidays Business VFR

2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015

Trip Length

2.73 2.81 2.68 2.67 2.65 2.67 3.19 3.22 3.04 2.98 2.95 3.05 2.03 2.12 2.28 2.15 2.17 2.19 2.52 2.59 2.50 2.55 2.45 2.53

Spend Per

Night £58 £59 £66 £68 £70 £69 £61 £64 £73 £74 £77 £78 £107 £110 £107 £115 £109 £107 £36 £36 £40 £43 £45 £44

Spend Per Trip

£157 £166 £178 £182 £185 £183 £195 £207 £222 £220 £228 £237 £218 £233 £243 £248 £237 £234 £91 £94 £100 £110 £109 £112

Appendix: Domestic Tourism England Year to date trip length, spend/night, spend/trip


20

Note about these results: The GB Tourism Survey is a survey of British residents, in which 2000 respondents are interviewed each week, making a total of 100,000 each year. Any respondent having taken one or more overnight trips in the previous 4 week period is asked to describe the details of trips taken. Each year, data from around 17,000 trips is collected, and this is subsequently grossed up to provide population estimates. Full details of the survey methodology can be found at: https://www.visitengland.com/sites/default/files/banner-images/gbts_2013_-_methods_performance_report_v2.pdf On an annual basis, the survey is extremely robust, with a confidence level for England data at +/- 3% at the 95% level for the number of trips and nights measured, and +/- 4% for the expenditure figure. For shorter time periods and for other subsets of the data such as region or trip purpose, the margin of error is wider – guidance on confidence intervals at national and regional level for annual and quarterly data is provided on the next page. For any questions about data interpretation, please contact [email protected] No part of this publication may be reproduced for commercial purposes without the permission of VisitEngland. Extracts may be quoted if the source is acknowledged. Users wishing to include results from this survey within a press release should contact Angelah Sparg in the VisitEngland Press Office [email protected] for review prior to external release.

https://www.visitengland.com/sites/default/files/banner-images/gbts_2013_-_methods_performance_report_v2.pdf






mailto:[email protected]

mailto:[email protected]

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GB Domestic Tourism: Confidence Limits at the 95% level

TRIPS (millions) BEDNIGHTS (millions) EXPENDITURE (£ millions)

Destination: Single Quarter Annual Single Quarter Annual Single Quarter Annual

GB Total 4.8% 2.5% 5.5% 3.0% 6.8 3.6%

England Total 5.2% 2.8% 6.0% 3.2% 7.5% 4.0%

East 14.5% 7.7% 18.9% 9.4% 20.1% 11.6%

East Midlands 15.7% 8.3% 17.0% 9.4% 19.2% 10.6%

London 15.7% 7.2% 17.0% 9.1% 19.2% 11.0%

North East 20.4% 11.0% 25.9% 14.3% 49.0% 20.6%

North West 11.6% 6.2% 13.8% 7.4% 16.2% 8.0%

South East 10.5% 5.7% 11.8% 7.5% 13.3% 9.1%

South West 10.5% 5.4% 13.5% 6.3% 20.5% 9.2%

West Midlands 15.6% 8.1% 18.4% 10.0% 19.8% 11.6%

Yorks & Humb 13.2% 6.9% 16.3% 10.1% 19.5% 12.0%

Based on Quarter 2

great britain tourism survey · 2 headlines june 2015 • there were 10.3 million domestic...

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