mitesh (1)

MARKETING RESEARCH 8085-8086

ROYALBUSINESS COLLAGE

THE ELEMENTS OF A MARKETING RESEARCH REPORT

ON HELL PIZZA

DIPLOMA IN BUSINESS MANAGEMENT LEVEL - 7

MITESH PATEL


MAR 8085&8086

SUBMITTED TO: - GAURI PATIL

SUBMITTED BY: - MITESH PATEL(A7185)

Acknowledgement:-

I am grateful because I managed to complete my assignment within the time given by my lecture (MRS.Gauri Patil). This assignment cannot be completed without the help and co-operation of my family and friends as well all who understand me and give me their valuable time to complete the survey questionnaires.

I also sincerely thank to my lecturer that she delivered helpful information which help me a lot in completion of my assignment.

Last but not the least; I would like to express my gratitude to my friends for the support.

Thank you

MITESH PATEL


Authority letter

Date-

To the manager

HELL PIZZA

Subject- Authority letter for marketing research

To whomsoever it may concern,

I, the undersigned, have been a student of royal business collage of business management level-7

I have a research on your for my assignment project on your branch.

In case you need to contact me for any clarification, please feel free to contact me at my e mail.

[email protected]

Thanks

Sincerely

Mitesh Patel

MITESH PATEL


Table of Contents:-Acknowledgement:-

Table of content

List of table and illustration:-

Executive summary:-

Research proposal:

Time frame:

Introduction

Research objectives:-

Scope of the study:

Research methodology:-

Quantitative research:-

Objectives of the studies:

B3 Data collection:-

Steps and types to select a sample:-

Time frame and observed time:

Expected Objectives for this research and actual achieve

Research progress

Overall proposal progress

Data collection and Analysis (Discussion)

Valid Result

Recommendation

Valid Analysis and Interpretation

Limitation of studies

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Sample questionnaires

Data analysis and interpretation

Survey questions

List of table and illustration:-

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NO Content Page. No

1 About organization2 About feature3 services4 Comparison with

others5 About price6 advertisement7 advertisement8 About buying9 suggestions0 comments


Executive summary:-This assignment is all about the HELL PIZZA.

It explains my vision of doing this report. In this assignment I briefly explain the methodology and the way collected the data for my report.

It shows the data in means of charts and figures which is very helpful for the readers to understand my work.

I discussed the facts by doing surveys that how to increase my business, performance of the shop or what new strategies other organizations doing in market and also there is a talk about the international market growth.

Research proposal:

The following questions need to be answered and submitted to the tutor BEFORE you start the Marketing Research assignment. If this form is not completed and signed by tutor the assignment may not meet the requirements of the paper..

1) What is the marketing area/question you are interested in researching?

-SWOT Analysis

2) what specifically about that subject area are you trying to research? -Make goodwill & customer satisfaction.

3) What is your research objectives – what are about 3-4 questions that you are trying to ask?

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-what need to change our service. -Inform people about the new product.

-Good customer satisfaction

4) What sources of information do you need? Any other considerations?

-By surveys, internet, print media etc

Student:________________ Date:_____________

Agreed with Tutor__________ Date:____________

1.2 Time frame:

DATE SUBJECT TIME/DURATION

11/11/14 to 12/11/14

Research proposal 2 days /one week

13-11-2014 to 20-11-2014

Introduction, need of study, scope ,objective etc

2 week

21-11-2014 to 5-12-2014

Methodology, design, sampling, units, analyze

2 weeks

6-12-2014 to 10-12-2014

Sampling process 4 days

22-12-2014 to28-12-2014

Surveys, interviews One week

26-12-2014 to International development, One week4-01-2014 Discussion, conclusion, limitations. One week

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Introduction

In Brief

From the 1970's to the present day, many factors have influenced the ongoing evolution of pizza in North America. This includes factors such as the popularity of franchising, the necessity of two sources of income to support the family household, the health food craze, and the economic downturn of the early 90's. Franchising in general exploded in popularity. Being one of the most popular franchising concepts, pizzerias opened at thousands of locations across North America selling a pizza that was very similar to the traditional Neopolitan style.

Dual income families turned to the convenience of home food delivery with greater frequency because cooking after a day's work was not always appealing. Catering to the health conscious consumer broadened what was deemed as acceptable.

The recession also inspired a rebirth of creativity and flair in contrast to a trend towards homogeneity. Many fine dine-in restaurants had to restructure their menu in order to broaden their appeal and reduce prices because patrons were eating out less. The role that pizza will play in our lives in the future is as difficult to predict as lifestyles. So many factors can change. Imagine for a second what the impact would be if the cost of delivery becomes too high due to the ever increasing price of insurance and gasoline. However, since both lifestyle and pizza are intertwined, it is reasonable to assume that their related evolution will continue.

It simply "Tastes better" at HELL PIZZA where you can dine in or takeaway.

We have a three main menu of pizza. 1) Chicken pizza 2) paneer pizza 3) Traditional pizza’s

We have combo rate of two or three large pizza. And lunch special pizza are 8$ only and free drinks can with pizza till 12 o’clock. For three large pizza 29$ only and for two large pizza 20$ only it’s all combo rate.

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We have also many types of other products like chicken nuggets, wedges, and sqidringsAnd it’s all price are 5$ only.

We also sale cold rinks like small cane, 1.5 litters and 2 litter bottle also.

We have 4 branches

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1) HELL PIZZA East Mangere376 Massey RdEast MangereAucklandPhone: 09-275 8899 Open 7 days 12pm-8pm

2)HELL PIZZA Morrinsville66 Studholme StMorrinsvilleWaikatoPhone: 07-214 3066Open 7 days 12pm-8pm

3) HELL PIZZA Otorohanga13 Maniapoto StOtorohangaWaikatoPhone: 07 873 9008Open 7 days 12pm-8pm

4) HELL PIZZA34 CLIVE ROADBethlehem- 3130Phone-075737458


Pizza Fast Food Industry

A Major problem associated with pizza restaurants is that many would not describe pizza as fast food. One marketing analyst describes fast food as "the notion of a customer serving himself at a counter where food that has already been cooked in advance is offered" (Emerson, 53). This can be the case in some pizza restaurants and not in others. There are approximately 61,269 pizzerias in the United States. As with the automobile industry, there too exists a big three in the pizza industry. The big three (according to 1996 sales) are Pizza Hut, Domino's Pizza, and Little Caesar's. Not too far behind is Papa John's with an estimated 1996 sales of $619.1 million. Although the big three continue to enjoy sustainable growth, small "mom and pop" operations have faired quite respectably in this overcrowded market segment. According to some industry analysis, independents account for 20-25% of the market.

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Pizza Hut with sales of $6.5 billion in 1996 dominated the pizza market. It is by far the largest chain with over 11,000 locations worldwide. The Dallas based chain, which was established in 1985, has consistently led the market in terms of innovation and appeal (Emerson, 55). New offerings such as the "Bigfoot" and chicken topped pizzas along with the chain's first white sauce have helped it increase sales globally.

Pizza Hut is very predominant in the Midwest. They have no major competitors because the majority of the pizza restaurants are small chains. North Carolina carries more Pizza Hut restaurants than any other state. Countries where Pizza Hut exists include Mexico, Canada, and many more. Canada's market has not been as good as the Australian and Mexican markets, but that is why the restaurant chain is expanding into other countries. Frank Carney, founder of Pizza Hut plans to expand business to West Germany, but experienced people who really know the German market are scarce (Emerson, 56).

Domino's Pizza, a privately held company, holds the number two position with sales of $2.8 billion in 1996. This company has over 5,400 stores with about a quarter operating in other countries. Domino's has traditionally held on to its core business of home delivery for over 35 years. In an attempt to spice up their menu, Domino's introduced a new flavored crust last spring. The crust has increased systemwide sales 5% to 10% when it was only offered in 35% of the system's store.

Followed by Domino's is Little Caesar's being number three in the segment. This Detroit based chain had sales over $2 billion last year within its 4600 stores. Little Caesar's philosophy revolves around the price of its pizza. By offering more pizza for the money, it has increasingly established itself as a major player in the industry. Its commitment to this philosophy has led them to expand operations into international markets such as Honduras, the Dominican Republic, and South Korea.

Recently, Little Caesar's has revamped its menu to include such items as lasagna, salads, and deserts. Stuffed crust pizzas were also introduced this year along with crazy breads in order to combat similar items offered by their competitors. In an attempt to boost sales, Little Caesar's has also entered the home delivery game because of wide consumer demand.

Although it is not in the top three, Papa John's has been able to surpass many small chains s imilar in size in the last few years. With sales over $600 million, Papa John's has established itself as a formidable players in the pizza segment (Darnay and Reddy,

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22). Emphasizing quality ingredients in its pizzas has helped it become the best tasting pizza in markets around the country. Many larger chains have noticed this trend and have initiated their own campaigns emphasizing quality.

Demographics

According to the 1990 U.S. Census Data, the U.S. is comprised of 248,709,873 people. These people made up 65,049,428 families and 91,993,582 households. In the four geographic sectors of the United States, the total persons sampled in the Northeast is 50,809,216, 59,668,624 in the Midwest, 85,445,920 in the South, and 52,786,080 in the West.

The demographic composition by Census regions varies quite a bit, but for the United States as a whole, according to the 1990 Summary Tape File 3 Extract Report, the total number of people in the United States is 248,709,872, 15.5% of the world population. By age groups those persons 17 and under account for 25.6% of the U.S. population, those 18-34 make up 28%, those 35-54 make up 25.4% and those 55 and older comprise 21.0% of the population. This information explains why consumption of pizza by some age groups is higher for others since there may be more people in one age group than another group.

Another demographic factor that may affect pizza fast food consumption is households by type. Households can either be held by a single person, married couples with no children, married with children, single with children, divorced with children, or divorced without children. Of the total percentage of households, 70.7% are family households, and 29.3% are non-family households. According to the household income provided by the Basic Tables report from the UMSL Urban Information Center, household income under $15,000 accounts for 24.3% of the U.S. population. Income between $15,000-$24,999 makes up 17.5%, $25,000-$34,999 makes up 15.8%, $35,000-$49,999 makes up 17.9%, and income of $50,000 or more makes up 24.5%.

Level of education, the last of the demographic factors is also a major factor as to determine which specific people dine in or receive deliveries from fast food pizza restaurants. Of those surveyed being 25 and above, 14.4% had education between 9th and 12th grade with no diploma, 30.0% were high school graduates or equivalent,

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18.7% had some college with no degree, 19.3% had a bachelor's degree, and 7.2% had a graduate or professional degree.

All of the demographic trends listed above favor the pizza fast food restaurant industry. The portion of consumer's food dollars that are spent at restaurants has increased due to these demographic trends. Due to changes in the American family, the pool of those likely to eat out has expanded. The largest change occurred with married women who worked outside of the home. Usually the married working woman has less time to cook at home, so the extra income she earns goes toward the purchase of her household being able to eat out (Restaurants, 7). According to the U.S. Bureau of Labor Statistics, as of January 1997, 60.4% of women over the age of 20 were part of the labor force. "The U.S. Bureau estimates continued gains to 62.6% by the year 2005" (Restaurants, 12). Because of the preceding data, it is likely that eating out will probably increase more in the future.

On the average, restaurant spending in 1996 approximated about $2,400 for each household in the U.S. which accounted for a total of about $238 billion dollars. According to the Bureau of Labor Statistics Data, higher income households accounted for 26.4% of total spending on food away from home in 1994, despite constituting only 11.7% of U.S. households. Generation X'ers eat out more often at pizza fast food restaurants, but when baby boomers choose to dine out, they have to spend more according to the National Restaurant Association analysis of the BLS Consumer Expenditure Survey in 1994. This survey also stated that the typical U.S. household spent nearly $600 per person for fast food pizza.

Consumption in the Pizza Fast Food Industry

Today, the average American eats 46 slices of pizza per year (about 23 pounds). Buck Jones reports "The business is only expected to grow as the industry continues to expand its product base and revenue earnings through imaginative recipes and creative marketing concepts" (Jones, 177). Pizza producers are searching for additional pizza products that will appeal to new markets such as the croissant, french bread, and other specialty products showing up today. Most new pizza products are marketed to adult consumers. Adults are targeted because they make up the majority of the lunch crowd and when they take their families out to dinner.

Pizza consumption has many different consumers: professional people during lunch, single parent families, two income families, children, high school/college age kids,

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singles, and more specifically, bachelors. As consumers age, their desire for pizza declines as noted by the survey. Women are generally targeted by pizza chains because they are usually the providers of meals for their families.

Currently, pizza carryout represents 46% of all pizza transactions, and home and office delivery account for 26% of delivery. During the week however, Friday through Sunday account for 59% of pizza sales (R&I, 88). On average, individual pizza sales are on the rise while the portions sold remain the same. Pizza comes in many different crusts and is sold in the following percentages: regular pizza 56.8% of pizza sold, deep dish or pan pizza 17.5%, thick crust 11.0%, and extra-thin pizza 8.5%. Overall, beverages were not purchased 52.9% of the time and carbonated drinks were the majority sold with 31.1%. Salad bars are surprisingly only seen in 3.3% of pizza sales. Pizza consumption changes with new product innovation and advertising. Presently, Pizza Hut is advertising its new "Italian chicken pizza" and "Chicken Supreme", the first white sauce pizzas promoted in the industry. These new pizzas were created in response to the following research data by Research 1000 "Better than 80% of the over 50 market eats takeout food at least once a month. Their favorite? Chicken" (R&I, 14). Chicken pizzas are extremely new to the industry and competitors are targeting new markets through their invention. These new products will expand the current pizza markets and increase the average consumption of current pizza users with their new product innovation.

Pizza product consumption has recently ventured into the breakfast consumer market to capture new sales. Breakfast pizzas are a new interesting product of Genuardi's Family Market. They currently produce apple, cinnamon, cherry, and scrambled egg/bacon pizzas (Partridge, 101). Their innovation has increased consumption of pizza product by targeting a brand new target market: the breakfast consumer. Pizza Hut has been approached with requests for a "breakfast daypart" and is now in the designing stages of its "Panwich" breakfast sandwich, which comes in four varieties made of folded pizza dough. In addition to their current lunch and dinner sales, there is a potential for increased revenues through competing in the fast food breakfast industry.

Pizza toppings vary geographically based on current trends within a geographic region. Squid is Japan's most popular pizza topping and tuna and corn rank high in England followed by Australia's affinity for eggs as a pizza topping. The introduction of new pizza toppings has and will continue to be an avenue for increased revenues.

Consumers are becoming more drawn to natural ingredients, natural restaurant environments, openness in food preparation, and the need to experience the food ethnically. Presently, newer competitors in the pizza arena are using wood-burning

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pizza ovens such as Macaroni Bar and Grill, Mario's, and Carraba's. Consumers also prefer an open view of the pizza-making process.

Pizza consumption has also increased through the distribution of direct mail coupons both locally and globally (R&I, 88). These coupons amounted to a 12% increase for pizza chain sales in 1996. Cici's Pizza is presently the pizza segments value leader with their $2.99 adult buffet ($1.99 for kids).

Many grocery retailers feel inadequately equipped to compete with the major pizza chains and therefore decide to just offer the products demanded. Most retail operators have identified two markets and have created two different product lines for the high quality pizza connoisseur and the price conscious consumer.

Another new market in the pizza industry is the selling of raw pizzas.

Analysis and Interpretation of Data

According to our data and further analysis using cross-tabulations, we found that the results coincided with the secondary data. Demographic factors such as household incomes and education level, and individuals in the household were representative of the larger population.

The household income before taxes in our survey was similar to the U.S. population. In our survey, 30% of the sample population had household incomes before taxes of $50,000 or more. Likewise, according to the Basic Tables report from the UMSL Urban Information Center, household incomes of $50,000 or more accounted for 24.5% of the U.S. population. The figures were also similar for the income brackets of $35,000-$49,999 and $25,000-$34,999. While our figures were slightly higher than the Basic Tables of 1990, the increase is probably due to the higher wages of professionals and also the trend towards dual-income households. Moreover, children in households may have reached the employment age thus adding to the overall household income. Also, inflation has been kept to a minimum during the past 4-5 years resulting in an overall gain in household income.

Education level, according to our survey, was much higher for people with college degrees than the Basic Tables in 1990. According to the tables, 19.3% of the population had a college degree while our survey data indicated that 32.50% of the sample population had a degree. Again, discrepancies in the results are partly due to out-dated information from the Basic Tables. As a result, the higher percentage indicates that more people are going to college and graduating thus affecting overall restaurant expenditures. For instance, the result of more college graduates increases the overall work force of the U.S. population relative to their income. As graduates move into the workforce, their time and energy expended at work will force them to alternative means of preparing meals. Thus, overall expenditures in dining-out will increase due to the limited time and energy they have in preparing their own meals. Moreover, deliveries of pizza or any other meal will likely increase since they have limited time available to dine-in.

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The number of individuals in the household is also a great indicator of consumption. In our survey, 30% of the sample population had 2 individuals in their household. Approximately 22.5% of the sample population had three or four individuals in the household. From these results, we believe that since the mean of the sample population was 2.875, consumption on food can be determined by the size of the household. For example, households that have many individuals will be more susceptible in the consumption of the fast food since the trend of the dual-income house has been predominant in society, cooking for others or oneself is inconvenient.

In our cross-tabulation calculations, we analyzed on the following factors: age vs. dining-in, age vs. delivery, price vs. dining-in, health consciousness vs. pizza consumption in next five years, price vs. next purchase, individuals in household vs. delivery, and individuals in household vs. dining-in. The tables can be found in the appendix along with the graphs.

In the age vs. delivery table, our calculations indicated that 60.0% of the people under the age of 20 had pizza delivered to them at least once a month. Also, people over the age of 56 were more likely to have pizza delivered to them. This is not surprising since people in this age bracket are either unable to drive or do not like to drive. Furthermore, people in the age brackets of 21-35 and 36-55 were about the same for each category in consideration of dining-in vs. delivery. This may be due to the fact that some households may have children and dining out would be troublesome for them. In contrast, people who like to dine-in for this age bracket might do it for the social and business aspect of the experience.

In the health consciousness vs. pizza consumption in the next five years table, 34.69% of the sample population said they agree somewhat with the statement that they are health conscious and that their consumption would stay about the same for the next five years. Although only 2 people in the sample population completely agree with the statement and said that their consumption would increase, we believe pizza consumption would increase if the nutrition of pizza were improved. Consequently, this coincides with the trend that pizza establishments have implemented in recent years. For example, the development of veggie pizzas have catered to vegetarians that have limited time in preparing meals and also for variety in their daily food consumption.

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In respect to individuals in the household vs. delivery and individuals in the household vs. dining-in, 42.5% of the sample population that said they had between two and four individuals in the household and that ordered pizza at least once a month were more likely to have it delivered. Similarly, the majority of households with two to four individuals were more likely to dine-in. These factors can be attributed to the fact that households with more people usually spend more on food outside the home. This is the area in which pizza establishments can capitalize on to increase sales. For example, they could offer family meal packages or value meals customized to larger families. Furthermore, they could promote family nights on slow business days in their restaurants in order to increase dine-in sales. In conclusion, the pizza industry is a very dynamic market. Predicting trends in order to suit the tastes of the consumer is a never-ending process. Pizza establishments need to be aware of demographic factors such as income, education level, and household size. Equally important is the lifestyle of the consumer. For example, in our data, 70% of the sample population had pizza for dinner. What the pizza establishment needs to do is to create new cultural awareness in order to remove the stigma that pizza is not "fast" food. But doing this can create another problem. Consequently, this is why the pizza industry or for that matter, any industry, needs to rely on marketing research.

Research objectives:-

A1) Need of study:-

It is important to study about the organization to find out the current position in market as well as the history of the organization. It helps me to understand all the facts of the organization which will help me to complete my assignment.

A2) Scope of the study:It covers the areas we need to talk or understand in the study which is very beneficial for the readers to understand the organizational work and limitations.

With the help of scope of study I understand that the which type of improvement need to our shop and how increase my business.

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Research methodology:-It refers to the theory of the research and the reasons for the way the research has been designed. It explains everything in proper way from start to end. It helps others to understand why you doing this research. Moreover it is the systematic way of doing the work.

.

B2 Qualitative research:-Qualitative methods produce information only on the particular cases studied, and any more general conclusions are only hypotheses. Quantitative methods can be used to verify which of such hypotheses are true. It is also done by the interviews or by the focus groups.

B3 Data collection:-Data collection is very important part of the any work because without complete information you cannot get accurate result. I collect data by both ways quantitative as well as qualitative.

Quantitative data collection:-

Experiments

Observing

Obtaining relevant data from management information system

Administering surveys

Face to face interviews

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Qualitative data collection:-

It is done by two different methods.

Primary: - Data which is collected by doing surveys, interviews etc.

Secondary: - In this the data is collected from company past records, websites or employees.

In my assignment data collected by face to face talk with customers, market research, questionnaires regarding HELL PIZZA (quality, features, services and products a etc) also understand customers wants and what the reason that they are attract towards others brands.

I also did survey with different age group of people that where they focus when they select any pizza shop.

As the part of qualitative research I did interview with regular customers and their families, students that what are their new strategies for future or in current to compete with their fellow organizations.

Because it is good to talk with students from them we can gather lot of information about up and downs

A3) Objectives of the studies: Collect information by surveys about product and services

To know about the preferences of the people

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Competitors of HELL PIZZA

Target market of the organisation

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* designing data collection forms.

~ Method & procedure for collection data.

-- Exploratory --- descriptive ---causal

Following research we apply for our research.

- DESCRIPTIVE RESEARCH

In this research undertaken to describe answer to questions of Who ,what, when ,how..

Descriptive research is describe when we wish to project a study’s finding to a large population if the study same is representative.

There are two basic classifications…..

Cross-sectional studies

Longitudinal studies

--- Cross-sectional studies measure unit form a sample of the population at only one point in time.

--- Longitudinal studies repeatedly measure the same sample unit of ma population over time. These studies often make use of a panel which represent sample unit who have agreed to answer who at periodic interval.

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= identifying information and sources..

Primary: - Data which is collected by doing surveys, interviews etc.

Secondary: - In this the data is collected from company past records, websites or employees.

In my assignment data collected by face to face talk with customers, market research, questionnaires regarding Mahindra and Mahindra(quality, features, services and products and parts etc)also understand customers wants and what the reason that they are attract towards others brands.

I also did survey with different age group of people that where they focus when they select any car.

As the part of qualitative research I did interview with organizations past customers and their families, employees, senior managements, operational and marketing department that what are their new strategies for future or in current to compete with their fellow organizations.

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= Four alternative data collection method..

/\ person administered: an interviewer reads questions, either face-to-face or over the telephone, to the respondent and record his or her answer.

-primary administration method for many years until development of communication system and advancement computer technology.

7) Design questionnaire.

There are following type of format of question.

A) Open ended - This format presents no responses options to the respondents.

B) Closed ended - This is provide options on the questionnaire that can be answered for.

C) Scale response- in this response question utilize a scale development by the researcher to measure the attribute of some constant under study. in scale responce there are two types

1) Unlaleled - this scale that may be purely numerical or only the end point of the scale are identify.

2) Labeled - it is used in which all of the scale position are identified with some description.

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=level of measurement scale.

-- Nominal scale - it is use only lables

-- Ordinal scale - it is use with which the researcher can rank order the responses’.

-- Interval - those in which the distance between each description is equal

-- Ratio scale- ones in which a true zero exists. SWOT ANALYSIS

Swot is the tool to see that where organization stands, which areas required improvement , which areas required serious consideration , which would be the the source of growth, which things need avoidance and so on. The swot of HELL PIZZA will help to understand the position of pizza in the market.

STRENGTHS : HELL PIZZA is multinational company and recognized brand around the world .It has successful established not only in developed countries but also in developing countries.

pizza products are reliable ,easy to use and have simple design which satisfy customers that’s why pizza have the advantage of having loyal customers.

HELL PIZZA try to keep products innovative to attract the customers and to capture more market share.

WEAKNESSES: the big weakness of HELL PIZZA is that it Has very few competent concern for employees.

OPPORTUNITIES: The electronic market is expanding rapidly which is a great opportunity for nz pizaa to expand itself in new market and to capture more market share.

THREATS: As the competitors of HELL PIZZA are more dominant in the market and continuously improving their products so they can take away the existing customers of nz pizaa. So it has to hard to retain and attract customers.

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In condition of economy all around the world is not good and it is affecting the purchasing power and priorities of the customers , people are facing difficulties in satisfying basic and needs so how they can spend on electronics which is considered as luxury items. This situation can affect the sales of the company.

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SURVEY FOR PIZZA SHOP IN

NEWZEALAND NAME:

ADDRES:

“A man’s feet must be planted in his country, but his eyes should survey the world”.

I am the student of BUSINESS MANAGEMENT LEVEL – 7 AT ROYAL BUSINESS COLLEGE. I am doing project on “MARKETING RESEARCH on HELL PIZZA “Please cooperate me to fill this questionnaire. It will be very helpful in my research work.

1) Which pizza shop do you preferred?

HELL PIZZA

Pizza hut

Hell

Dominos

Any other

2 ) How often you visit the pizza shop?

3) Is the menu easily accessible?

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YES

NO

____________________________________

4) What you say about our pizza taste?

Good

Bad

Average

5) Rate our call to place order service?

Good

Bad

Average

6)Are you happy with the our pizza rate?

YES

NO

NO COMMENT

7) How many rates do you give to our service?

1

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2

3

4

5

No rating

8) How’s our parking area?

Nice

Bad

Average

9) If you are owner of this shop what main thing to change ?

10) Do you tell me which kind of matter to change us?

Parking

Service

Taste

Pizza rate

# DETERMINING HOW TO SELECT SAMPLE?

There are two basic method of sampling.

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1) Probability sample- ones in which members of the population have a known chance of being selected into the the sample. There are four probability sampling method.’

i) Simple random sampling

ii) Systematic sampling

iii) Cluster sampling

iiii ) stratified method.

2) NON-PROBABILITY SAMPLE- With this method selection is not based on fairness equity or equal chance there are four types of this sample.

i) Convinces sample – sample drawn at the convinces of the interview.

ii) Judgment sample – sample that require a judgment or educated guest as to how should represented a population.

Iii) Referral samples (snow ball sample) - sample which require responds to provide the name of addition response.

iiii ) quota sample- samples that use a specific quota of certain individuals to be interview.

On the above sampling method finally I conclude that I use to convinces method of my research project. Because of these method very useful to individual person survey.

And that people who visit HELL PIZZA so I don’t need to more work for survey and feedback .and it method reliable on my research and I get quick idea with the help of this method.

Convenience samples are least reliable but normally the cheapest and easiest to conduct.

Convenience sampling is most often used during the exploratory phase of a research project and

is

perhaps the best way of getting some basic information quickly and efficiently. Often such sample is taken to test ideas or even to gain ideas about a subject of interest.

Sample plan:-

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After target population next step is to select group of people who able to complete my questionnaires and provide me useful information as well.

Sample model:- in this I choose some school students and some corporate peoplewho fill my survey forms.

Peter RajpalPriyanka JoshMahendra JustinHaaden Sunidhi Deny WinstonUjjaval Sharma Shilpa bansalTarun goel SunilRahul Ken penAaron ElizabethRay Rohiiii

DATE SUBJECT TIME/DURATION

11/11/14 to Research proposal 4 days /one

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12/11/14 weekIntroduction, need of study, scope ,objective etc

2 week

Methodology, design, sampling, units, analyze

2 weeks

Sampling process 4 daysSurveys, interviews One weekInternational development, One weekDiscussion, conclusion, limitations. One week

1.6 Expected Objectives for this research and actual achieved:-

By this am able to work on my objectives. Swot analysis helps me to do work in step by step way.

Shows all the errors. Found information that increase sale and customer satisfaction.

1.7 Research progress

In This assignment data collected by qualitative way. By the help of questionnaires I came to know the views about views about HELL PIZZA .It is also very helpful to gather some other market knowledge and also for personal development and knowledge. By the survey about quality and product I came to know the market of other like Pizza hut and others also have good set up. . It is hard to convey the message to the people about the survey but finally I complete all the area in proper way.

1.8 Overall proposal progress:

MITESH PATEL


My report achieve all my objectives as it is hard to collect information from different people , general people because sometime they are not interested to fill these type of surveys. But at the end I want to say that my friends and my lecture r really help me a lot in completion of my assignment.

2.1 Data collection and Analysis (Discussion)

In this assignment there is a talk about the HELL PIZZA. As they have wide range of Pizzas all over the NZ but by different names as because they tie up with other shop. So in this I collect data from different sources which By the help of methodology I collect data by both research methods. I did interviews, surveys etc and came to know that people go for variety, look and taste. Youth says they go for look n taste n price. They say they love HELL PIZZA.

2.2 Valid Result

According to the information I can say HELL PIZZA is famous and popular . as youngsters mad for their PIZZA. They have good sale of their products but still because of other brands people divert to other brands because of taste n looks or may be price as well.

2.3 Valid Analysis and Interpretation

Need to change the marketing policy. Change in price range and style Work on promotions Advertisement and marketing Need to use best feature technologies People say pizza hut is but there is lot of good alternates in cheaper price

DATA ANALYSIS

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1) Which pizza shop do you preferred?

HELL PIZZA

Pizza hut

Hell

Dominos

Any other

No of components No of respondentsHELL PIZZA 20PIZZA HUT 1HELL 3domino 1

20

1

31

Sales

Nz pizzaPizza hutHellDomionos

As above the chart despite that 20 people are prefer HELL PIZZA and 3 are hell and 1 are pizza hut.

2 ) How often you visit the pizza shop?

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No of components No of respondents Once a week 15 No 10

once a week once a month02468

10121416 15

10

visit shop

visit shop

According to the survey it is clear that HELL PIZAA is popular amoung people as more of percentage says yes.

3) Is the menu easily accessible?

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YES

NO

____________________________________

No of components No of respondents

Yes 25 No 0

yes no0

5

10

15

20

25

30

25

0

Accessible

Accessible

As according to the pie chart people satisfied with the organization as what they offering but some says they are not.

4) What you say about our pizza taste?

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Good

Bad

Average

No of components No of respondents Good 20 bad 1 Average 4

good bad average0%

10%

20%

30%

40%

50%

60%

70%

80%

taste

taste

As about comparisons with other youth say they have a average I comparison.

5) Rate our call to place order service?

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Good

Bad

Average

No of components No of respondents1 13 24 25 20

1 3 4 50

0.2

0.4

0.6

0.8

1

1.2

place order

place order

According to the pie chart people say they are sure about the price because in the HELL PIZZA products.

6)Are you happy with the our pizza rate?

YES

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NO

NO COMMENT

No of components No of respondentsYES 15NO 10

happy un happy0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

pizza rate

pizza rate

According to the pie chart 90% people are happy with the our pizza rate..

7) How many rates do you give to our service?

MITESH PATEL


1

2

3

4

5

No rating

No of components No of respondents2 23 24 15 20

2 3 4 50%

10%20%30%40%50%60%70%80%90%

rate service

rate service

According to the chart 80% people are give our shop 5 star rate .

8) How’s our parking area?

Nice

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Bad

Average

good bad0

5

10

15

20

25

parking

parking

According to the pie chart 20 people are satisfied with our parking but 5 people are not agree with our parking.

9) If you are owner of this shop what main thing to change ?

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taste rate0%

10%20%30%40%50%60%70%80%90%

100%

changing

changing

As above the chart 85% customer are tell me to change pizza rate..

10) Do you tell me which kind of matter to change us?

Parking

Service

MITESH PATEL


Taste

Pizza rate

taste rate parking0%

10%20%30%40%50%60%70%80%90%

main thing to chanege

main thing to chanege

As above the chart despit that the 80% people agree to change our parking area and vice versa.

Limitation of studies

Sometimes we face problems in completion of any report and it is same in my case as well.

Time problem

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Not complete information Cultural Rules and regulation Language

3.1 Develop International Market

In this there is a talk about the international market in other countries. I take India because it is a big country with huge investments on industries. So competition is more, lot of other industries as well. But as I talking about Indian market .big part of India is in irrigation .so that there are lot of industries but still Suzuki is famous among peoples.

Popularity

As according to my research HELL PIZZA is really very popular in newzealand market because of their taste , rate .

3.2 Factors may impact

Demographic- as NZ has a very big country. So it’s also a problem that it’s hard to understand people and get detail from different places.

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Cultural- as we all know India is a big country with lot of languages and religions. So its is a big problem with different people of different languages.

Laws and regulation- every country has different rules. So this also a distraction to get a permission of doing any works easily.

References:-

f.w.taylor

https://www.google.co.nz

Boyce, J. (2002). Market Research: in practice (2nd ed.). McGraw-Hill Australia

MITESH PATEL


Daymon, C. & Hollway, I. (2004). Qualitative Research Methods in Public Relations and Marketing Communications. Routledge

Boyce, J. (2002). Market Research: in practice (2nd ed.). McGraw-Hill Australia

http://www.tutor2u.net/marketing/

http://books.google.co.nz/

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mitesh (1)

Documents

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research methodology

quantitative research

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