mjs digital media kit (2)
TRANSCRIPT
JSOnline2016 - 2017 DIGITAL ADVERTISING RATE CARD
333 W STATE ST | MILWAUKEE WI 53203 | JSONLINECOM - LAST UPDATED JULY 2016
Rate Card Outline
bull Contact Information
bull Stats Products amp Rates
bull Ad Sizes amp Specifications
Contact Information
bull Richard E BrownDirector of Digital Sales(414) 225 ndash 5047richardbrownjrncom
bull Kira WillsDigital Product amp Mobile Sales Specialist(414) 224 ndash 2259kirawillsjrncom
bull Peter WeskeAd Traffic Manager(414) 225 ndash 5032peterweskejrncom
bull Jolyn VillaDigital Project Coordinator(414) 224-2649jolynvillajrncom
bull Chris MartinDigital Revenue Supervisor(414) 224-2419chrismartinjrncom
2
47Million Unique
Visitors
30Million Monthly
Pageviews
658Minutes spent on
JSOnline
3Source Google Analytics
Rate Card Outline
bull Contact Information
bull Stats Products amp Rates
bull Ad Sizes amp Specifications
Contact Information
bull Richard E BrownDirector of Digital Sales(414) 225 ndash 5047richardbrownjrncom
bull Kira WillsDigital Product amp Mobile Sales Specialist(414) 224 ndash 2259kirawillsjrncom
bull Peter WeskeAd Traffic Manager(414) 225 ndash 5032peterweskejrncom
bull Jolyn VillaDigital Project Coordinator(414) 224-2649jolynvillajrncom
bull Chris MartinDigital Revenue Supervisor(414) 224-2419chrismartinjrncom
2
47Million Unique
Visitors
30Million Monthly
Pageviews
658Minutes spent on
JSOnline
3Source Google Analytics
47Million Unique
Visitors
30Million Monthly
Pageviews
658Minutes spent on
JSOnline
3Source Google Analytics
Chart1
Sheet1
Sales | |||
Male | 72 | ||
Female | 28 | ||
To resize chart data range drag lower right corner of range |
Male | |
Female |
Sheet1
Sales | |||
Male | 72 | ||
Female | 28 | ||
To resize chart data range drag lower right corner of range |
Chart1
Sheet1
Sheet2
Alexandra L Kush | Fax | |||||||||
N72W13529 Lund Lane 310 | ||||||||||
Menomonee Falls WI 53051 | ||||||||||
(815) 762-6928 | ||||||||||
kallylynn9gmailcom | ||||||||||
To | Kim Keener | From | Alexandra L Kush | |||||||
Fax | (414) 266-6138 | Pages | 9 (not including cover page) | |||||||
Phone | (414) 266-2208 | Date | 91615 | |||||||
RE | kkeenerchworg | CC | NA | |||||||
Notes Comments | ||||||||||
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included |
Sales | |||||||||
Desktop | 65 | ||||||||
Phone | 14 | ||||||||
Tablet | 21 | ||||||||
To resize chart data range drag lower right corner of range | |||||||||
696 | 109 | 195 | 53 | ||||||
673 | 128 | 199 | 53 | ||||||
639 | 134 | 227 | 517 | ||||||
659 | 126 | 215 | 337 | ||||||
66 | 125 | 215 | 934 | ||||||
632 | 136 | 231 | 751 | ||||||
634 | 146 | 219 | 725 | ||||||
654 | 143 | 204 | 73 | ||||||
633 | 16 | 207 | 719 | ||||||
638 | 164 | 198 | 716 | ||||||
648 | 161 | 191 | 702 | ||||||
619 | 172 | 209 | 656 | ||||||
614 | 17 | 216 | 708 |
Desktop | |
Phone | |
Tablet |
Sheet1
Sheet2
Alexandra L Kush | Fax | |||||||||
N72W13529 Lund Lane 310 | ||||||||||
Menomonee Falls WI 53051 | ||||||||||
(815) 762-6928 | ||||||||||
kallylynn9gmailcom | ||||||||||
To | Kim Keener | From | Alexandra L Kush | |||||||
Fax | (414) 266-6138 | Pages | 9 (not including cover page) | |||||||
Phone | (414) 266-2208 | Date | 91615 | |||||||
RE | kkeenerchworg | CC | NA | |||||||
Notes Comments | ||||||||||
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included |
Sales | |||||||||
Desktop | 65 | ||||||||
Phone | 14 | ||||||||
Tablet | 21 | ||||||||
To resize chart data range drag lower right corner of range | |||||||||
696 | 109 | 195 | 53 | ||||||
673 | 128 | 199 | 53 | ||||||
639 | 134 | 227 | 517 | ||||||
659 | 126 | 215 | 337 | ||||||
66 | 125 | 215 | 934 | ||||||
632 | 136 | 231 | 751 | ||||||
634 | 146 | 219 | 725 | ||||||
654 | 143 | 204 | 73 | ||||||
633 | 16 | 207 | 719 | ||||||
638 | 164 | 198 | 716 | ||||||
648 | 161 | 191 | 702 | ||||||
619 | 172 | 209 | 656 | ||||||
614 | 17 | 216 | 708 |
Sheet2
Alexandra L Kush | Fax | |||||||||
N72W13529 Lund Lane 310 | ||||||||||
Menomonee Falls WI 53051 | ||||||||||
(815) 762-6928 | ||||||||||
kallylynn9gmailcom | ||||||||||
To | Kim Keener | From | Alexandra L Kush | |||||||
Fax | (414) 266-6138 | Pages | 9 (not including cover page) | |||||||
Phone | (414) 266-2208 | Date | 91615 | |||||||
RE | kkeenerchworg | CC | NA | |||||||
Notes Comments | ||||||||||
Applicant information for Alexandra L Kush - Certified Surgical Technologist Information is for Kim Keener - HR Recruiter for Childrens Hospital of Wisconsin | kkeenerchworg | (414) 266-2208 Please call (815) 762-6928 for any additional information Fax Includesbull Applicantrsquos Certificationbull Certifphi FCRA Authorization Releasebull BID formbull Resumeacute and references also included |
Chart1
Sheet1
300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom
728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom
300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages
300x250
728x90
300x600
4
JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI
300x250
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Transition
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
5
PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time
Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page
GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success
6
970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention
Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom
1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video
970x250
7
JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$15000
$7000
$8000
$9000
$12000
HomepageWkdy
$10000
$4000
$4500
$5000
$7000
HomepageSat or Sun
-
$800
$600
$750
$1500
Section FrontWkdy
-
$600
$400
$600
$1200
Section FrontSat Sun
Article Rails - - Custom Custom
8
bull High impact placements include a rich media premium for creative execution
bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo
bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a
flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday
bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and
achieve optimum client expectationsgoals
bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a
given section It is recommended to custom price this placement as requested
View Ad Specs
Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom
Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location
Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds
300x250
320x50
9
Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 amp 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 amp 300x250 - Mobile Site amp App
PlacementsPhones amp Tablets
Positions
$1700
$2500
$2000
$1700
$2000
$1700
CPM
Section Fronts amp Articles
Between Article Pages
Video Players
All Pages ATF amp BTF
Video Players
Across all Screens amp Apps
Placement
10
View Ad Specs
Mobile Gravity $5000 day Mobile Site Homepage
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
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-
Series 1 | |||
18 - 24 | 7 | ||
25 - 34 | 18 | ||
35 - 44 | 20 | ||
45 - 54 | 20 | ||
55 - 64 | 23 | ||
65+ | 13 | ||
To resize chart data range drag lower right corner of range |
18 - 24 | |
25 - 34 | |
35 - 44 | |
45 - 54 | |
55 - 64 | |
65+ |
Sheet1
300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom
728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom
300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages
300x250
728x90
300x600
4
JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI
300x250
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Transition
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
5
PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time
Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page
GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success
6
970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention
Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom
1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video
970x250
7
JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$15000
$7000
$8000
$9000
$12000
HomepageWkdy
$10000
$4000
$4500
$5000
$7000
HomepageSat or Sun
-
$800
$600
$750
$1500
Section FrontWkdy
-
$600
$400
$600
$1200
Section FrontSat Sun
Article Rails - - Custom Custom
8
bull High impact placements include a rich media premium for creative execution
bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo
bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a
flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday
bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and
achieve optimum client expectationsgoals
bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a
given section It is recommended to custom price this placement as requested
View Ad Specs
Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom
Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location
Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds
300x250
320x50
9
Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 amp 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 amp 300x250 - Mobile Site amp App
PlacementsPhones amp Tablets
Positions
$1700
$2500
$2000
$1700
$2000
$1700
CPM
Section Fronts amp Articles
Between Article Pages
Video Players
All Pages ATF amp BTF
Video Players
Across all Screens amp Apps
Placement
10
View Ad Specs
Mobile Gravity $5000 day Mobile Site Homepage
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
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- Slide Number 11
- Slide Number 12
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- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
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- Slide Number 27
- Slide Number 28
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- Slide Number 31
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- Slide Number 33
- Slide Number 34
- Slide Number 35
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- Slide Number 42
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- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Series 1 | |||
18 - 24 | 7 | ||
25 - 34 | 18 | ||
35 - 44 | 20 | ||
45 - 54 | 20 | ||
55 - 64 | 23 | ||
65+ | 13 | ||
To resize chart data range drag lower right corner of range |
300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout JSOnlinecom
728x90 LeaderboardGreat exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Leaderboard (728x90) is a standard ad position and is only on article pages on JSOnlinecom
300x600 Half Page BannerPremium special ad that offers additional maximum exposure within the right rail of virtually every page of JSOnlinecom Positioned above the fold on most pages
300x250
728x90
300x600
4
JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI
300x250
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Transition
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
5
PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time
Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page
GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success
6
970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention
Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom
1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video
970x250
7
JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$15000
$7000
$8000
$9000
$12000
HomepageWkdy
$10000
$4000
$4500
$5000
$7000
HomepageSat or Sun
-
$800
$600
$750
$1500
Section FrontWkdy
-
$600
$400
$600
$1200
Section FrontSat Sun
Article Rails - - Custom Custom
8
bull High impact placements include a rich media premium for creative execution
bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo
bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a
flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday
bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and
achieve optimum client expectationsgoals
bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a
given section It is recommended to custom price this placement as requested
View Ad Specs
Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom
Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location
Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds
300x250
320x50
9
Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 amp 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 amp 300x250 - Mobile Site amp App
PlacementsPhones amp Tablets
Positions
$1700
$2500
$2000
$1700
$2000
$1700
CPM
Section Fronts amp Articles
Between Article Pages
Video Players
All Pages ATF amp BTF
Video Players
Across all Screens amp Apps
Placement
10
View Ad Specs
Mobile Gravity $5000 day Mobile Site Homepage
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
JSOnlinecomStandard PricingDigital display advertising provides your marketing messages a direct route to the right audience at the right time Use demographic and behavioral targeting to segment our audience and reach your core ideal niche consumer reducing wasted impressions and maximizing ROI
300x250
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Transition
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
5
PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time
Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page
GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success
6
970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention
Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom
1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video
970x250
7
JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$15000
$7000
$8000
$9000
$12000
HomepageWkdy
$10000
$4000
$4500
$5000
$7000
HomepageSat or Sun
-
$800
$600
$750
$1500
Section FrontWkdy
-
$600
$400
$600
$1200
Section FrontSat Sun
Article Rails - - Custom Custom
8
bull High impact placements include a rich media premium for creative execution
bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo
bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a
flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday
bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and
achieve optimum client expectationsgoals
bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a
given section It is recommended to custom price this placement as requested
View Ad Specs
Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom
Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location
Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds
300x250
320x50
9
Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 amp 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 amp 300x250 - Mobile Site amp App
PlacementsPhones amp Tablets
Positions
$1700
$2500
$2000
$1700
$2000
$1700
CPM
Section Fronts amp Articles
Between Article Pages
Video Players
All Pages ATF amp BTF
Video Players
Across all Screens amp Apps
Placement
10
View Ad Specs
Mobile Gravity $5000 day Mobile Site Homepage
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
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- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
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- Slide Number 20
- Slide Number 21
- Slide Number 22
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- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
PushdownA Push-down ad expands downward upon initiation pushing the site content down with it Your ad takes center-stage The ad appears consistently but subtly on the top of the web page so viewers can choose to click on it at any point in time
Hero FlipThis ad unitrsquos prominent center page placement ensures consumers take notice of your product and services The Hero Flip ad ldquoflipsrdquo over content and showcases your brand in a highly visible content based area on the page
GravityThe Gravity ad unit is your cinematic brand video showcased within a fluid design full screen that automatically plays on a continuous loop with muted sound Gravity is engineered for excellent consumer engagement and overall campaign success
6
970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention
Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom
1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video
970x250
7
JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$15000
$7000
$8000
$9000
$12000
HomepageWkdy
$10000
$4000
$4500
$5000
$7000
HomepageSat or Sun
-
$800
$600
$750
$1500
Section FrontWkdy
-
$600
$400
$600
$1200
Section FrontSat Sun
Article Rails - - Custom Custom
8
bull High impact placements include a rich media premium for creative execution
bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo
bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a
flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday
bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and
achieve optimum client expectationsgoals
bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a
given section It is recommended to custom price this placement as requested
View Ad Specs
Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom
Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location
Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds
300x250
320x50
9
Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 amp 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 amp 300x250 - Mobile Site amp App
PlacementsPhones amp Tablets
Positions
$1700
$2500
$2000
$1700
$2000
$1700
CPM
Section Fronts amp Articles
Between Article Pages
Video Players
All Pages ATF amp BTF
Video Players
Across all Screens amp Apps
Placement
10
View Ad Specs
Mobile Gravity $5000 day Mobile Site Homepage
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
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- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
970x250 IAB BillboardDesigned to drive user focus to a single advertising experience for maximum impact Full rich media interactivity and the opportunity to showcase your brand -even turning the whole canvas into video for maximum impact This ad unit commands attention
Article RailsPremium exposure on highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Standard ad position embedded through the JSOnlinecom
1380x1380 Interactive TakeoverBy commanding the entire browser window this ad ensures that your brand message is front and center and gives the engaged consumer a true feel about your brand business and or services Also compatible with video
970x250
7
JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$15000
$7000
$8000
$9000
$12000
HomepageWkdy
$10000
$4000
$4500
$5000
$7000
HomepageSat or Sun
-
$800
$600
$750
$1500
Section FrontWkdy
-
$600
$400
$600
$1200
Section FrontSat Sun
Article Rails - - Custom Custom
8
bull High impact placements include a rich media premium for creative execution
bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo
bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a
flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday
bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and
achieve optimum client expectationsgoals
bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a
given section It is recommended to custom price this placement as requested
View Ad Specs
Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom
Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location
Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds
300x250
320x50
9
Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 amp 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 amp 300x250 - Mobile Site amp App
PlacementsPhones amp Tablets
Positions
$1700
$2500
$2000
$1700
$2000
$1700
CPM
Section Fronts amp Articles
Between Article Pages
Video Players
All Pages ATF amp BTF
Video Players
Across all Screens amp Apps
Placement
10
View Ad Specs
Mobile Gravity $5000 day Mobile Site Homepage
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
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- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
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- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
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- Slide Number 30
- Slide Number 31
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- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
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- Slide Number 39
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- Slide Number 43
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-
JSOnlinecom PremiumPremium digital display campaigns command attention and have some of the highest engagement metrics on JSOnlinecom They mostly all have homepage and section front placement and excellent tracking capabilities
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$15000
$7000
$8000
$9000
$12000
HomepageWkdy
$10000
$4000
$4500
$5000
$7000
HomepageSat or Sun
-
$800
$600
$750
$1500
Section FrontWkdy
-
$600
$400
$600
$1200
Section FrontSat Sun
Article Rails - - Custom Custom
8
bull High impact placements include a rich media premium for creative execution
bull High Impact campaigns should be sold as 1-day sponsorshipsroadblocks and are not eligible for targeting layers such as geo or demo
bull Ad units should be priced per day (CPD) The CPD can be derived by obtaining avg impression avails Monday-Friday and Saturday amp Sunday and developing a
flat fee using the base CPM rates for the placement on a Weekday and Saturday or Sunday
bull When developing your CPD rates if impression amounts are very low especially for section fronts consider if the placement will provide enough exposure and
achieve optimum client expectationsgoals
bull The Article with Rails position can be delivered on all site article pages or by specific section It will not deliver to fronts photo galleries or video pages in a
given section It is recommended to custom price this placement as requested
View Ad Specs
Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom
Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location
Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds
300x250
320x50
9
Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 amp 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 amp 300x250 - Mobile Site amp App
PlacementsPhones amp Tablets
Positions
$1700
$2500
$2000
$1700
$2000
$1700
CPM
Section Fronts amp Articles
Between Article Pages
Video Players
All Pages ATF amp BTF
Video Players
Across all Screens amp Apps
Placement
10
View Ad Specs
Mobile Gravity $5000 day Mobile Site Homepage
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
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- Slide Number 3
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- Slide Number 6
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- Slide Number 42
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- Slide Number 45
- Slide Number 46
- Slide Number 47
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- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Mobile 300x250 Large RectanglePremium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout mJSOnlinecom
Mobile 320x50 Large RectangleHighly effective ad positioning located on both the JSOnlinemobile site and mobile apps this 320x50 is the standard ad positioning that can be targeted by section and or by geographical location
Mobile Pre-RollGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on mjsonlinecom Recommended video length of 15 seconds
300x250
320x50
9
Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 amp 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 amp 300x250 - Mobile Site amp App
PlacementsPhones amp Tablets
Positions
$1700
$2500
$2000
$1700
$2000
$1700
CPM
Section Fronts amp Articles
Between Article Pages
Video Players
All Pages ATF amp BTF
Video Players
Across all Screens amp Apps
Placement
10
View Ad Specs
Mobile Gravity $5000 day Mobile Site Homepage
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
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- Slide Number 3
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- Slide Number 7
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- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Mobile JSOnlineMobile display advertising has changed the way local businesses think and consumers shop Reaching more people using Smartphones and tablets than ever before JSOnline provides advertisers access to a captive audience in hyper-targeted ways
300x250 - Mobile App
Transition - Mobile App
Pre Roll - Mobile App
320x50 amp 300x250 - Mobile Site
Pre Roll - Mobile Site
320x50 amp 300x250 - Mobile Site amp App
PlacementsPhones amp Tablets
Positions
$1700
$2500
$2000
$1700
$2000
$1700
CPM
Section Fronts amp Articles
Between Article Pages
Video Players
All Pages ATF amp BTF
Video Players
Across all Screens amp Apps
Placement
10
View Ad Specs
Mobile Gravity $5000 day Mobile Site Homepage
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
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- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
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- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
11
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
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- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
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- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
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- Slide Number 25
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- Slide Number 33
- Slide Number 34
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- Slide Number 47
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- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
EXAMPLE
EXAMPLE
920x508 169 Aspect Ratio - Pre Roll
Placements Pre Roll Video Desktop
$4000
CPM
Video Players
Placement
Pre-Roll Video DesktopVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Sound plays automatically
12
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
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- Slide Number 6
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- Slide Number 46
- Slide Number 47
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- Slide Number 52
- Slide Number 53
-
Video Production ServicesProviding an outlet for your business to share on multiple online platforms video is an excellent way to connect with customers We provide your business with a professional high quality video that can be shared on a wide array of different media including social networks websites and emails
Custom Video w Voice Over
Custom Video w Interview
Custom Video w Music
Custom Montage
Google Maps Business View
Video Services Rate amp Descriptions
$97500
$85000
$70000
$50000
$89500
Rate
1 minute video music voiceover - 1 hour onsite videographer and 1 client revision
1 minute video music amp audio (interview testimonial etc - 1 hour onsite videographer and 1 revision
1 minute video music - 1 hour onsite videographer and one client revision
1 minute video voiceover and or music - Photos provided by MJS
360 degree virtual tour of local business - Some exclusions apply - see guidelines for details
Description
13
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
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- Slide Number 7
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-
Video Production ServicesLet us help you create highly engaging video content that you can use to enhance your brand name and recognition on a hyper local website Whatever your need wersquore here to help and our video production services are of high quality in both resolution and creativity
Aerial Video
Additional Time on Site
Additional Rounds of Editing
Additional Length to Video
Additional Video
Video Services +Additions
Rate amp Descriptions
$47500
$27500 hour
$15000 round
$15000 minute
$35000 video
Rate
1 hour of customer aerial footage must be combined with standard video package offering
Additional time spent with videographer for more support footage or delaying by client
Additional rounds of editing after the 1st round of final editing to original video footage
Extension of time to original video footage
From previously captured footage
Description
Raw Footage File Delivery $42500 project -
Rush Order $42500 occurrence First version of edited video delivered in fewer than 10 days from footage capture
14
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
15
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
JSOnline StandardTargeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
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- Slide Number 50
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- Slide Number 53
-
EXAMPLE
300x250
300x250
600x405
300x250 amp 600x405 - Photo Gallery Transition
300x250 - Photo Gallery Companion
Placements Photo Galleries
$1600
$1000
CPM
Photo Galleries
Photo Galleries
Placement
Photo Gallery 600x405Photo Galleries on JSOnlinecom are some of the most engaging sections of our site This unique opportunity allows for you to be connected to local content and visuals that are of mass appeal and provide heavy exposure to your brand online
16
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
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- Slide Number 21
- Slide Number 22
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- Slide Number 25
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- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
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- Slide Number 33
- Slide Number 34
- Slide Number 35
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- Slide Number 39
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- Slide Number 41
- Slide Number 42
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- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
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- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Community NOWReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool Sponsorships available at a premium rate
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
17
View Ad Specs
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
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- Slide Number 3
- Slide Number 4
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- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
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- Slide Number 11
- Slide Number 12
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- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
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- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Community NOWPremiumReach local consumers with targeted sponsorships on our 26 community-based websites They are the go-to resource for local news and information and a valuable and cost-effective advertising tool
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - -
18
Custom Custom
View Ad Specs
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
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- Slide Number 50
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- Slide Number 53
-
Lake Country NOWLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
728x90 - Leaderboard
300x250 - Large Rectangle
300x600 - Half Page Banner
1380x1380 - Interactive Takeover
100x50 - Sponsorship
Placements Targeting
$700
$800
$1400
-
-
ROS - Run of Site
$800
$1000
$1600
$2500
-
Article Pages
-
$1000
$1600
-
$300
HP amp Section Fronts
728x90 amp 300x250 $750 $900 -
300x600 728x90 amp 300x250 $975 $1150 -
300x600 amp 300x250 $1100 $1300 $1300
728x90 amp 300x600 $1050 $1200 -
19
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
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- Slide Number 6
- Slide Number 7
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- Slide Number 53
-
Lake Country NOW PremiumLake Country NOW has an excellent ldquoin-marketrdquo readership and subscriber base and is published both in print and online This content allows you to reach readers in the Lake Country Wisconsin market at a highly targeted level and positions your business in front of hyper local readers that are loyal committed and very interested in their local community and surrounding area
Gravity
Hero Flip
970x250 - Billboard
Pushdown
Interactive Takeover
Placements Targeting
$6000
$500
$375
$500
$750
HomepageWkdy
$4000
$375
$250
$375
$600
HomepageSat or Sun
-
$375
$250
$375
$600
Section FrontWkdy
-
$275
$200
$300
$450
Section FrontSat Sun
Article Rails - - Custom Custom
20
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Annual Advertising Campaign Level
Applied Display Discount rsquos
5 Discount
10 Discount
15 Discount
20 Discount
30 Discount
Applicable Discount
bull Total digital display investment earns discount
bull Discount cannot be applied to Classified advertising or any digital services
21
Interest Intent Behavior
Geography
Gender
Age
Day-Parting
Frequency Cap
Roadblock Sponsorship
Rich Media
Community amp LC Targeting Options
Guidelines amp Premiums
+$300 CPM
+15 Premium
+15 Premium
+15 Premium
+25 Premium
+25 Premium
+25 Premium
+$500 CPM
+CPM or Premium
Targeting consumer behaviors and or intent
Targeting to a specific geographical location
Targeting to either men or women
Targeting to a specific age group or range
Targeting based on the time of day delivery
Controlling the frequency of consumer views of ad
100 SOV of all standard placements on a page
Enhanced creative functionality amp robust metrics
Description
Custom Advanced custom creative developmentRich Media Development
+25 Premium Guaranteed above the fold ad placementAbove the Fold (ATF) Only
$15000 - $25000
$25001 - $50000
$50001 - $75000
$75001 - $100000
$100000lt
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Branded ContentWe connect our nation and neighborhoods in profound ways where local stories feed national news and national news connect with local relevance Our local brands are trusted sources of information for millions of consumers across the country
With your Branded Content Campaign yoursquoll have the ability to promote your content on
the homepage of JSOnline and on relevant section fronts More details below
bull Minimum of 3 content articles each month
bull Each article will receive 100000 targeted impressions on JSOnline that will aid in
driving traffic to your article
bull Each article will be featured on the homepage of JSOnline for 1(one) day and then
for 2(two) days on a relevant section front
bull Each Branded Content campaign will also be complimented with a social media
advertising promotion print advertising promotion and video promotion each
month
bull Wersquoll help produce content for you or wersquoll help tweak the content that your
provide us to optimize reader engagement
bull Minimum of 3 month commitment
Content marketing has a more organic feel that is accepted by a large majority of the
population Its not about fooling the consumer but reaching an audience of high
interest and intent in a more natural way that appeals to them
22
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
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- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
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- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Metroparent MagazineMetroparent has been a premier magazine and online publication parenting resource for over 30 years Itrsquos a niche marketing reaching primarily parents and women between the ages of 25 ndash 44 with a household income level of $75k annually
High Impact - Reach Parents
Packages Rate amp Descriptions
$490 wk
Rate
bull 10000 Impressions targeted to Parents on JSOnlinecombull 10000 Impressions on MPM com ROSbull 1 Day 970x250 IAB Billboard on any section on MPMcombull 1 week campaign
Description
High Impact Plus - Reach Parents $860 wkbull 15000 Impressions targeted to Parents on JSOnlinecombull 15000 Impressions on MPM com ROSbull 2 Day(s) 970x250 IAB Billboard on any section on MPMcombull 2 week campaign
300x250 - Any MP E-Newsletter
Placements E - Newsletters
$3500
CPM
100 SOV
Placement
23
bull Very important segment rich with ldquoin-marketrdquo buyers and decision makers who want to do business locally and regionally and are wanting to know more about you
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
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- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
24
300x250 amp 320x50 - Apps
300x250 BTF - Desktop amp Mobile Web
728x90 ATF - Desktop
160x600 - Desktop
Ad Sizes CPM amp Placement
$1500
$1500
$1500
$2000
CPM
Article Pages
Article Pages
Article Pages
Left Rail
Placement
E-NewspaperTake advantage of this unique opportunity and place your ads next to our digital e-newspaper content Embedded within the content pages where readers spend high value time and are very engaged 300x250
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
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- Slide Number 14
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- Slide Number 17
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- Slide Number 21
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- Slide Number 31
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- Slide Number 34
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- Slide Number 38
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- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
USA Today 300x250Premium exposure on a highly read credible news site that reaches a large national audience Large Rectangle (300x250) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
USA Today Pre-Roll VideoVideo is a vital component to a comprehensive digital marketing campaign Video helps convert consumers into shoppers and helps to enhance your online brand awareness Video is an excellent way to connect with consumers and potential clients Only available to target in the Milwaukee DMA
USA Today 300x600Premium exposure on a highly read credible news site that reaches a large national audience The Digital Half Page (300x600) is a standard ad position and is embedded throughout USAtodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
300x600
25
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
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-
USA Today Mobile 320x50Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas The mobile 320x50 is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile Pre-Roll VideoGain even more exposure on the mobile site of JSOnlinecom by placing your video advertisements on mobile Pre-Roll Access premium coverage and engaged readers who are viewing video content on musatodaycom Only available to target in the Milwaukee DMA
USA Today Mobile 300x250Premium exposure on a highly read credible news site that reaches a large audience within the greater Milwaukee and surrounding areas Large Rectangle (300x250) is a standard ad position and is embedded throughout musatodaycom Only available to target in the Milwaukee DMA
EXAMPLE
300x250
320x50
26
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
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- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
USA Today PricingNow is the time to take advantage of a unique opportunity to showcase your brand on a national news content site dedicated to highly credible in-depth news coverage from around the world USA Today is a go-to national news source website that you can now place your digital advertising on
300x250 - Large Rectangle
300x600 - Half Page Banner
300x600 amp 300x250
Desktop Pre Roll
300x250 amp 320x50 - Mobile
Mobile Pre Roll
Placements Targeting
$920
$1207
$1064
$2300
$1955
$2300
DMA Targeting
300x250
27
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Audience ExtensionIf you want to target a niche audience outside of JSOnline then take advantage of Audience Extension An Extended Audience campaign will help you reach consumers who are even deeper into the buying cycle and closer to making a purchase decision
970x250
320x50
When adding the exchange or retargeting to a proposal there is a minimum $500 per month requirement and must be accompanied by a premium (Yahoocom or JSOnlinecom) campaign of equal or greater value IAB Billboard should be ordered as a static execution for scalability reasons Other audience extension standard ad placements should be ordered with the Billboard These will be ordered as two separate line items and budgets in OrderhHub Yahoo Native requires a $2500 per month investment Geo+1 other targeting line demo BT or contextual Multiple targeting components geo+2 include white listings
28
728x90 - Leaderboard
300x250 - Large Rectangle
160x600 - Skyscraper
300x600 - Half Page Banner
970x250 - Billboard
320x50 amp 300x250 - Mobile
300x250 amp 300x250 - Mobile Geo
Native (all screens)
Pre Roll Video
Placements
$1200
$1500
$1300
$1800
-
-
-
$600
-
$800
$1100
$900
$1500
-
-
-
$600
-
$600
$900
$700
$1200
-
-
-
$600
-
$500
$500
$500
$500
$2000
$500
$1700
$700
$2500
$700
$700
$700
$700
$2500
$700
-
$900
$3000
$900
$900
$900
$900
$3000
$900
-
-
$3600
$700
$700
$700
$700
$2500
$700
-
-
$2500
$700
$700
$700
$700
$2500
$700
-
-
$3000
Behavioral
Yahoocom
Demo ORGeo ROY
DMA Geo
DMA Geo +1
Multiple(white list) Site Search
Ad Exchange Retargeting
234x60 - Half Banner Custom Custom Custom - - - - -
180x150 Rectangle Custom Custom Custom - - - - -
FBX - Text image right rail feed - - - - - - $700 -
Custom
Custom
Custom
Custom
-
-
-
-
-
Section Content amp
Search Retargeting
Custom
Custom
-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
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-
Email MarketingEmail Blast provided by MJS are extremely effective and drive traffic immediately either to a website or into a storefront Take advantage of the unique opportunity to reach an audience and put more consumers in market for you products or services with Email Blast
600x1000 - Email Marketing
Placements Email Marketing
$3000
CPM
$1000 min per send
Minimum
bull We can customized the perfect email audience for your promotion We can create an optimized email blast based on specific gender age income level or geographical location
bull Have a list already Great Let us have it and wersquoll de-duplicate it against ours to insure that none of your current customers are receiving the same promotion twice ndash wersquore here to help your business meet its needs
29
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
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- Slide Number 42
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- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
E - NewslettersBeing able to associate your brand and services next to credible content is highly valuable E-newsletters allow you to showcase your business in ad positions next to niche topic e-newsletters on a daily and weekly basis This ad position provides excellent exposure and share-of-voice within the e-newsletter and is sent by MJS
300x250
300x250 - Top 5 Headlines
300x250 or 160x600 - Other Topics
Placements E - Newsletters
$3500
$3500
CPM
100 SOV
100 SOV
Placement
30
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
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-
Website DevelopmentNo more waiting countless weeks and months to develop and optimum premium website At MJS we can build an optimized website that is mobile-friendly and easy to navigate within 15 business days
1 -15 Page Website Setup
15+ Page Website Setup
Template Websites Rate amp Descriptions
$750 setup - 150 mo
$1200 setup - $150 mo
Rate
Initial round of changes are free $25 page per change 12 month commitment
Initial round of changes are free $25 page per change 12 month commitment
Changes
bull If you donrsquot have a website that is mobile friendly your business wont be as visible in mobile search engines
bull Not only can MJS help build your website but we can also optimize your web presence to enhance search results via our search engine optimization services and bundles
bull Once your site is built we can design a marketing campaign that not only drives traffic to your website but helps improve brand recognition and local share of voice to help you convert traffic into to sales
31
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
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- Slide Number 44
- Slide Number 45
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- Slide Number 50
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- Slide Number 53
-
Live ChatYou can even take advantage of our ldquoLive Chatrdquo option Wersquoll help install a live chat widget onto your site and our dedicated support team will convert your website visitors into qualified prospects for you
bull Turn your website visitors into web leads by providing Live Chat Our team of experts will be on call 247 to help you generate more leads Theyrsquoll use a customized script and collect contact information allowing you to follow up appropriately on every lead and convert site visitors to new customers
bull You will receive a summary of all conversations and leads once each chat session ends Yoursquore only charged for qualified leads
10 Leads
25 Leads
50 Leads
100 Leads
of Leads Cost
$25000
$50000
$75000
$100000
1x Cost pkg
bull $100 Setup Fee
32
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
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- Slide Number 45
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- Slide Number 47
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- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
bull Itrsquos important to have a sound and cohesive strategy to enhance your online web presence as itrsquos a crucial aspect as to the way that buyers are now interacting with brands and companies online Your online web presence can also significantly affect your bottom line revenue
bull The accuracy of your online business listing across multiple online directories and review sites is essential as it has become a fundamental SEO tactic that companies such as Google have declared as an important organic search engine ranking factor
bull Online reviews have become an extremely significant step in the consumer buying funnel Buyers are now turning to the web to conduct thorough research about a service product industry or business and itrsquos imperative that your not only display on the first pages of those search results but also have positive and solid reviews from previous purchasers that instill confidence in your business and brand to potential prospects
bull Your social media strategy compliments all other marketing focuses but also gives your brand an opportunity to communicate and engage with your current customer base and potential new customers more intimately Being informative topical and relative to your consumers on social media helps position your business as an expert authority in your industry and influence brand loyalty with your target consumers
Online Web PresenceYour online web presence refers to how your brand and business is represented online Your website your search engine rankings yoursquore your online reviews your business contact information and even your social media pages all play a huge roll on how consumers engage with to your brand online
33
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
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- Slide Number 53
-
Please Note Minimum of 4+ consecutive month purchase for each package Additional Business Listings will cost $100 each
600mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Social Media Posting Plus
Extended Audience Impressions
Digital Press Release
A
1150mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting (2xwk)
Online Review Response
50K - Targeted Impressions on JSOnlinecom
Business Page on JSOnlinecom
Extended Audience Impressions
Digital Press Release
B
2450mo
Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting Plus (4xwk)
Online Review Response
100K - Targeted Impressions on JSOnlinecom
50K - Extended Audience Impressions
Business Page on JSOnlinecom
Digital Press Release
C
minimum 4 month commitment minimum 4 month commitment minimum 4 month commitment
Business Listing Distribution
Reputation Monitoring
Visibility Premium
Social Media Posting
Online Review Response
Targeted Section Impressions on JSOnline
Extended Audience Targeted Impressions
Business Page on JSOnlinecom
Digital Press Release
Wersquoll submit your business information to major online data aggregators including Google amp Yahoo to insure accuracy on the web $25 mo
Wersquoll work with you to claim and correct your listings on Google Yelp Yellow Pages and Bing $50 mo
Wersquoll post on your behalf on Facebook Twitter and Google+ each week for you either 2 or 4 times per week with relevant and engaging content $600 - $800 mo
Wersquoll respond to both negative and positive reviews on your behalf Wersquoll draft a response and send it you for approval first and then post it $200 mo
Display your brand promotions and events on any section(s) of your liking on jsonlinecom
Yoursquoll also be able to promote your brand on different premium websites around the web to even further reach your target audience
Wersquoll create a page dedicated to your business set-up with keyword rich content and logos and house it on jsonlinecom $25 mo
Yoursquoll gain insight as to what is being said about your business online and how your online web presence is represented $25 mo
Wersquoll help you generate a press release each month about your business and distribute it to over 200 online news websites - $300 ea
Online Web Presence
34
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
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- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Press Release Distribution
Placement Cost
$300 ea
1x Cost send
bull We can help write you content and get it distributed to a multitude of various online news and content based websites
bull Having your relative and niche content associated with high value websites that link back to your company website is an excellent and solid fundamental SEO practice
Digital Press ReleasePress Releases are great for pushing your content out to the masses and generating awareness about a unique event product launch or compelling offer about your business They are also a useful tool for enhancing your online web presence and aiding your SEO efforts
35
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
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- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Whatrsquos the goal of SEO (Search Engine Optimization)
The goal of SEO is to get your website to rank on the first page if not at the top of
search engines This helps enhance our clients
bull Organic Website Traffic
bull Online Conversion (Sales)
bull Brand Awareness amp Reputation
bull Phone Calls
bull In-Store Foot Traffic
bull Efforts with all additional marketing
bull Leads
SEO (Search Engine Optimization) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
A combination of ldquoonsiterdquo and ldquooffsiterdquo optimization
bull Onsite Optimization ndash Optimizing website content website code
and user experience (titles tags and structure are optimized with
target keywords)
bull Offsite Optimization ndash Ongoing effort that involves creating and
promoting useful content that consumers find engaging sharing
that content on multiple online channels and linking back to our
clients website (Trust Popularity and Accuracy)
How can you tell that SEO is working How long does it take
A simple and easy way to check and see results from your SEO campaign is to check different
search engine results pages for your clients targeted keywords and phrases SEO is an online
process that takes anywhere from 6 ndash 12 months to fully see the results and effects of a positive
campaign
36
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
SEO (Search Engine Optimization) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
Be a better SEO Marketing Consultant and help your client answer questions about their current SEO provider
1 Are they a full service SEO company Onsite amp Offsite
Is the fulfillment conducted in-house or offshore (Overseas)
Do they provide in-person support
Are they pretty transparent on what they are working on
How experienced are they
Can they define deliverables
Who chooses the keywords
How do you they track your Google updates
2
3
4
5
6
7
8
An account manager will review your website rankings regularly and contact our clients if there is anything
urgent that needs to be changed They will help manage and occasional change the link building tasks based
on proven SEO techniques and they are always available to answer questions or address concerns
Account
Management
In the SEO world blogs and articles are crucial in showing search engines that people think certain
keywords and topics are valuable We will create custom blogs and articles written to be unique and
relevant
Blogs amp
Articles
Building business profiles brings your business address email website and phone number into one easy to
reference location When built across a variety of social media sites including places like the Bing Yahoo
Manta YP an d Yelp your website not only becomes more accessible to potential online consumers but it
also increases the validity of your site with search engines
Business
Profiles
Offsite optimization is the process of building your business websites authority and brand We do this by
writing and promoting great content through blogs and articles In addition to creating great content we
build out business profiles submit your website to relevant directories and other important link building
activities
Offsite
Optimization
The purpose of onsite optimization is to add the keywords to your website in the meta title meta
description and at least one image alternate tag These tasks help search engines connect your website with
your desired keywords and bring more relevance to your website
Onsite
Optimization
37
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
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- Slide Number 53
-
SEO (Search Engine Optimization) ndash Bundle OptionsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Assign an Account
Manager
Website Audit amp
Keyword Selection
Onsite amp Offsite
Optimization
Real-Time
Reporting
Improved Rankings amp
Increased Sales
Bundles
Hours
Keywords
Campaign Setup
Account Setup amp Review
Keyword Selection Consult
Onsite Optimization
Onsite Edit Recommendation
Onsite Edit Implementation
Onsite Content Creation
Offsite Optimization
Google Yahoo Bing Profile
Business Profiles
Keyword Link Building
Custom Blogs
Offsite Content Marketing
Articles Content Creation amp Distribution
Account Management
Dedicated
Premium
Reporting
Google Analytics
Premium Reporting
$400
8
1 - 2
$500
10
1 - 2
$750
15
2 - 4
$1000
20
3 - 4
$1500
30
4 - 6
$2000
40
4 - 6
$2500
50
6 - 8
38
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
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-
What is SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is the process of gaining traffic and visibility from
search engines through paid efforts Search Engine Marketing simply refers to buying
traffic via paid search listings
bull Immediate Website Traffic
bull Enhanced Online Conversion (Sales)
bull Brand Legitimacy amp Awareness
bull Call Tracking amp High Quality Leads
bull In-Store Foot Traffic
bull Efforts with all additional marketing
SEM (Search Engine Marketing) - OverviewMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
How do we do this
We consult with you about your business needs objects and goals and create an
keyword focus optimized SEM campaign that will run across multiple search engines
including Google and Bing We operate with your needs in mind ndash
bull Transparency and Control ndash Wersquore able to showcase our program and services to
you and your business unlike any before by being very transparent about your
campaign your cost and your performance
bull Converting Website Traffic ndash One of our biggest focuses is helping you convert
and retain that web traffic We offer call tracking and additional services that
can augment your web traffic leads significantly
Why choose us over all other SEM providers
NO MEDIA is better at promoting and advertising a brand than MJS Brand loyalty and
recognition is key to optimal website traffic and we offer an all encompassing promotional
branding solutions that involves multiple advertising mediums including SEM
39
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
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- Slide Number 42
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- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
SEM (Search Engine Marketing) ndash Helping Our ClientsMilwaukee Journal Sentinel Advertising Solutions powered by State Street Digital
Helping you better understand your clientrsquos needs
In addition to choosing us as your SEM provider here are some additional stats and notes about SEM
1 Google accounts for approximately 90 of all search traffic
76 of consumers use search engines to find local business information
The top 3 paid ad positions on Google account for an approximate 41 of the clicks
Compelling well written ads will yield higher click thru rates
SEM is an excellent way to generate traffic immediately to your website
Search Engine Optimization can augment your Search Engine Marketing results
We have a team dedicated to your SEM campaign success
2
3
4
5
6
7
Yoursquoll have a team of representatives dedicated to your SEM campaign success optimizing
your keywords consulting and reporting your results each monthTeam
Dedication
We can provide you with real time reporting and cohesive brand and advertising messaging
SEM is only scratching the surface of so many opportunities that we offerReal-Time
Reports
Call Tracking and analytics Not many other companies (in particular digital agencies can
offer this service especially the ones who know your business wellCall
Tracking
Cost Savings Hiring Contracting someone for SEM full time is expensive The average
annual salary for an SEM campaign manager in Milwaukee is $50K vs our 25 - 40 feeCost
Savings
40
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
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- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
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- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Social Media AdvertisingWhen it comes to social media more and more businesses are beginning to see the power and impact of how having a strong presence on Facebook and Instagram can have on their brand value and new customer acquisition
Advertising on Facebook is extremely beneficial when it comes to promoting your brand
offers events or story to a unique hyper targeted audience
The audience on Facebook and Instagram is massive and compliments any type of
promotional in-market brand advertising because itrsquos positioned next to content where
some audiences are spending almost 40 minutes of their day
The granularity of targeting that Facebook ads are capable is astounding If yoursquove
identified a unique niche audience that converts tremendously well then you can mimic
that same custom audience and advertise to them on Facebook and maximize your ROI
Facebook has over 149 billion members worldwide Your audience is on Facebook in
some way shape or form Let MJS help you identify your ideal consumer and promote
your business story or event today
bull 40 MJS Fee for campaigns less than $1000 mo
bull 35 MJS Fee for campaigns greater than $1000 mo
41
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
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- Slide Number 28
- Slide Number 29
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- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Standard Job Ads ContWhen you post a job on JSOnlinecom and Monster your posting is automatically optimized for mobile and sent to the places where candidates spend time online Whatever your promotional recruiting needs are we have options that can fit virtually any budget
Standard Job AdsTake advantage of the power of JSOnlinecom and Monster by putting your job postings in front of highly engaged and highly qualified candidates ready to start a great career with your company today
42
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
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- Slide Number 47
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- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Search Engine MarketingSearch Engine Marketing (SEM) is the process of gaining traffic and visibility from search engines through paid efforts Search Engine Marketing simply refers to buying traffic via paid search listings
Military amp DiversityWersquoll place your ad on sites where veteran and military job seekers spend their time Job seekers can click on your ad to learn more about your job and apply on your company site Your job ad is automatically created from the information within your job listing We can also help you reach top diversity candidates and position your organization as a company of choice
Cross PostCross-Post gives our clients the opportunity to post and display their open positions on unique niche job searching website networks that are industry specific No matter the field of area or expertise wersquore able to put your open position on the most ideal network in front of thousands of daily job seekers
After College NetworkTrying to reach recent college graduates to come and work for your company Then our After College Network inclusion is perfect for your open job posting Each of the open positions that is posted on the After College Network is automatically uploaded onto thousands of major college job seeker employment pages
43
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
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- Slide Number 14
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- Slide Number 17
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- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Power Reacutesumeacute Search ContUsing proprietary technology Power Resume Search analyzes rates and ranks resumes based on how relevant and recent the job seekerrsquos qualifications are
Power Reacutesumeacute SearchWhy search when you can match Monster Power Resume Search evaluates a job seekerrsquos resume like an experienced recruiter would matching candidates to your position based on work history skills education and location
44
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
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- Slide Number 53
-
Talent CRMTalent CRM enables customers to launch an email campaign with custom messages to job seekers from Monsterrsquos Database Clients can use Monsterrsquos 6sense search technology to find candidates message them with fully customized campaigns and then analyze the performance with real time reporting
bull Talent CRM allows our clients to reach targeted candidates in the Monster resume database with custom email messages saving time and creating efficiencies for the hiring process
Message multiple candidates at once Analyzes responses with real-time analytics Allows up to 1000 messages per day
45
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
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- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Talent BINTalent BIN is a social profile aggregation tool for publicly available information that helps recruiters make sense of the distributed professional activity of hard to find candidates in Technical and Healthcare fields
bull By tapping into social profiles gathered from the open web Talent BIN provides our clients with a full view of their candidate along with multiple messaging capabilities
Recruit hard-to-find technical amp healthcare talented professionals Reach professional with valid contact info Maximize efficiencies with unique tools
46
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Twitter CardsMonster Twitter Cards moves beyond the limitation of a standard job and Tweet and propels your social recruiting strategy to expand your social reach and brand awareness with job seekers by automatically tweeting your jobs throughout the day to your Twitter Feed
bull Increased Interaction within active online communitiesbull Access to sought-after passive seekers with re-tweets searchable hash tags and sharesbull All-day activity from your organizations Twitter feed
47
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Social Job AdsMonster Social Job Ads are branded recruitment advertisements for specific jobs distributed to a target audience on Twitter ndashnot limited to your companyrsquos Twitter followers
bull Social Job Ads allow customers to reach targeted audiences of the full Twitter user base who may not be engaging with your company already with an automated branded expanded tweet of your job openings
Automated
Social Engagement
Expansive
Mobile
48
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Career Ad NetworkMonster Career Ad Network transforms your job ads into a highly targeted high performance digital display campaign ndashfinding the job seekers yoursquore looking for on the sites they frequent online
bull Yoursquoll have the flexibility to target seekers who fit your job criteria Itrsquos a customizable recruitment solution that integrates perfectly with your promotional hiring efforts
Single Job Posting Value Discount Your Cost
1 (one) 30 Day Job Posting with 14 Day Auto Refresh Bold amp 30 CAN $955 47 $500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 ndash 30 Day CAN Units $1725 50 $1000
5 ndash 30 Day Complete Postings amp 5 ndash 30 Day CAN Units $3326 50 $1450
10 ndash 30 Day Complete Postings amp 10 ndash 30 Day CAN Units $5910 50 $2350
25 ndash 30 Day Complete Postings amp 25 ndash 30 Day CAN Units $12787 50 $4750
Complete Job Posting Bundles Value Discount Your Cost
2 (two) - 30 Day Complete Postings $1225 43 $700
5 (five) - 30 Day Complete Postings $2076 42 $1200
10 (ten) - 30 Day Complete Postings $3410 42 $2000
25 ndash 30 Day Complete Postings $6537 48 $3300
Choose which option is right your you
49
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Job Slots (Non Auto Refresh) Value Discount Your Cost
1 (one) Standard Job Slot $3500 30 $2450
2 (two) Standard Job Slots $9000 40 $5400
3 (three) Standard Job Slots $13750 50 $6875
Complete Postings with Career Ad Network amp Select EJB Value Discount Your Cost
5 ndash 30 Day Complete Postings 5 -30 Day CAN Units amp Select EJB $5326 50 $2650
10 ndash 30 Day Complete Postings 10 -30 Day CAN Units amp Select EJB $7641 50 $3825
25 ndash 30 Day Complete Postings 25 -30 Day CAN Units amp Select EJB $14787 50 $7400
50 ndash 30 Day Complete Postings 50 -30 Day CAN Units amp Select EJB $20937 50 $9500
Complete Postings 30 Day Career Ad Network amp PRS Value Discount Your Cost
2 (two) 30 Day Complete Postings amp 2 - 30 Day CAN + 2 week Local PRS $2570 51 $1250
5 (five) 30 Day Complete Postings amp 5 - 30 Day CAN + 2 week Local PRS $4171 53 $1950
10 (ten) 30 Day Complete Postings amp 10 - 30 Day CAN + 1 Month Local PRS $7340 56 $3250
25 - 30 Day Complete Postings amp 25 - 30 Day CAN + 2 Month Local PRS $16687 59 $6950
Complete Postings with Power Reacutesumeacute Search Value Discount Your Cost
2 ndash 30 Day Complete Postings amp 2 Week Local PRS $2070 51 $1000
5 ndash 30 Day Complete Postings amp 2 Week Local PRS $2921 50 $1450
10 ndash 30 Day Complete Postings amp 1 Month Local PRS $4840 49 $2350
25 ndash 30 Day Complete Postings amp 2 Month Local PRS $10437 55 $4750
Job Slots with Career Ad Network (52 CAN Units Slot) Value Discount Your Cost
1 (one) Standard Job Slot with 7 Day Career Ad Network $6620 40 $3975
3 (three) Standard Job Slot with 7 Day Career Ad Network $16488 40 $9900
5 (five) Standard Job Slot with 7 Day Career Ad Network $26230 40 $14400
Internal Use Only
50
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Gold + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
$1350
Platinum + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$2595
Platinum + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
$3720
Gold + Social + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
Social Job Ads
$1590
Platinum + Social + PRS + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$2920
Platinum + Social + PRS + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
Social Job Ads
PRS 30 Days
$4120
Gold + JSO Targeted + 3x3
Sunday Journal 3x3 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Cross Post
After College
100K JSOnline Targeted Display
$2090
Platinum + JSO Targeted + 3x5
Sunday Journal 3x5 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
200K JSOnline Targeted Display
$3720
Platinum + JSO Targeted + 3x10
Sunday Journal 3x10 FC Print Ad
Monster Job Posting for 30 Days
30 Day Career Ad Network
Auto Refresh
Military and Diversity
Bolding
Twitter Card
Cross Post
After College
300K JSOnline Targeted Display
$5520
Additional Job Posting Packages 51
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
bull Digital Display Advertising ndash A form of online advertising where an advertiserrsquos message is shown on a web page generally set off in a box at the top or on the side of content
bull Ad Banner ndash Also known as ldquobanner adsrdquo are one of the most dominant forms of online display advertising that can range from a static image to a full motion video graphic Ad banners are typically measure by pixel ratiorsquos on a screen
300x250 ndash Also known as ldquoBig Boxrdquo 300 pixels wide times 250 pixels tall 728x90 ndash Also known as a ldquoLeader Boardrdquo 728 pixels wide times 90 pixels tall 300x600 ndash 300 pixels wide times 600 pixels tall
bull Pixel ndash Smallest controllable measurable element of a picture on a screen manufactured in a two-dimensional grid often represented using dots or squares
bull Ad Impression ndash An ad impression is the count of when an ad is loaded and displayed on a webpage typically viewed by an online reader
bull URL ndash Also known as a ldquoUniform Resource Locatorrdquo is the unique identifying address of any particular page on the web It contains all the information required to locate a resource including its protocol (usually HTTP) server domain name (or IP address) file path and format
bull Click Through Rate (CTR) ndash The percentage of ad impressions that were clicked on as compared to the entire numbers of clicksbull [Clicks divide Impressions times 100 = CTR]
bull Cost Per Thousand (CPM) ndash CPM is a media term describing the cost of 1000 impressions For example a web site that charges $1500 for 100000 digital banner ad impressions has a CPM of $15 or $1500 divided by 100
bull SEM ndash A form of internet marketing that seeks to promote websites by increasing their visibility in Search Engine results pages (ie Google Adwords)
Pay Per Click (PPC) ndash Also referred to as Cost Per Click (CPC) or Cost Per Action (CPA) which refers to the cost of advertising based on a visitor or online viewer taking some specifically defined action typically clicking in response to an online ad
bull Search Engine Optimization (SEO) ndash SEO is the process of improving the volume and quality of website traffic to a website from search engines via natural organic or algorithmic search results by enhancing certain attributes both on site and off site
bull Bounce Rate ndash Figured as a percentage this compares the number of visitors to a website who arrive and immediately leave versus those who stay and spend time on a site can be used to measure the effectiveness and consumer conversion of a website a searchcampaign or an ad campaign
bull Behavioral Targeting ndash Uses prior online user activity (ie pages visited content viewed searches clicks and purchases) to generate a segment which is used to match advertising creative to users
bull Geo Targeting ndash The act of displaying content promotional advertising based on automated or assumed knowledge of an end userrsquos geographical location in the world
bull Search Retargeting ndash A digital advertising method that enables advertisers to show an ad specifically to visitors based on one or more searches or search click events
DigitalAdvertising Terms
52
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-
Wordstreamcom httpwwwwordstreamcomblogws20101122what-is-a-good-click-through-rate-for EmarkercomhttpwwwemarketercomArticleConsumers-Engaged-with-Rich-MediaMediapostcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtmlLaunchbitcom httpwwwmediapostcompublicationsarticle233275tablet-app-and-rich-media-ads-show-much-strongerhtml
Mailermailercom httpwwwmailermailercomresourcesmetrics2013open-ratesrwp
Digital Display Desktop Mobile amp
Tablet
12
NationalAverage
16
MJSAverage
Click Thru
Email Blast
97
NationalAverage
11
MJSAverage
Email Open Rate
E-Newsletter
15
NationalAverage
18
MJSAverage
Click Thru Rate
Video Pre-Roll
39
NationalAverage
49
MJSAverage
Click Thru Rate
Search Engine Marketing
(SEM PPC)
35
NationalAverage
5
MJSAverage
Click Thru Rate
Please note that click thru for email blast varies between 2 ndash 5 of open
rate
Please note that open rate for Niche E-newsletters is
between 10 ndash 20
Premium Digital Display JSOnline
Wallpaper amp Pushdown
NA
NationalAverage
25
MJSAverage
Click Thru
Audience ExtensionSite Keyword amp
Network Retargeting
12
NationalAverage
16
MJSAverage
Click Thru
Audience ExtensionGeo Fencing amp
Location Targeting
3
NationalAverage
3
MJSAverage
Click Thru
PerformanceAverages
53
- Slide Number 1
- Slide Number 2
- Slide Number 3
- Slide Number 4
- Slide Number 5
- Slide Number 6
- Slide Number 7
- Slide Number 8
- Slide Number 9
- Slide Number 10
- Slide Number 11
- Slide Number 12
- Slide Number 13
- Slide Number 14
- Slide Number 15
- Slide Number 16
- Slide Number 17
- Slide Number 18
- Slide Number 19
- Slide Number 20
- Slide Number 21
- Slide Number 22
- Slide Number 23
- Slide Number 24
- Slide Number 25
- Slide Number 26
- Slide Number 27
- Slide Number 28
- Slide Number 29
- Slide Number 30
- Slide Number 31
- Slide Number 32
- Slide Number 33
- Slide Number 34
- Slide Number 35
- Slide Number 36
- Slide Number 37
- Slide Number 38
- Slide Number 39
- Slide Number 40
- Slide Number 41
- Slide Number 42
- Slide Number 43
- Slide Number 44
- Slide Number 45
- Slide Number 46
- Slide Number 47
- Slide Number 48
- Slide Number 49
- Slide Number 50
- Slide Number 51
- Slide Number 52
- Slide Number 53
-