MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 1

MORE WEB SITE TOOLS, FEATURES AND STATISTICAL SOFTWARE

• Web site features available– Within software– From web hosting services– From third parties

• Editing photos

• Statistical software

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 2

Additional Web Site Features—Available From Hosts or Third Party Providers

• E-mail– Accounts on domain

(POP, Web)– Auto responders– Lists (listservs)

• One-way

• Subscriber contributed messages

• E-commerce– Shopping carts– Credit card acceptance

• User accounts for log-in (may use databases)

• Chat rooms• Guest books• Bulletin boards• Counters• Databases• Media streaming• Custom error pages• Backup

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 3

FrontPage vs. Other Design Packages

• FrontPage requires host to feature FrontPage extensions for some functions (e.g., forms)

• Other programs do not require this (but may have uploadable features of their own)

• Some programs provide more flexibility and opportunities for fancier designs

• Combinations of programs—e.g., FrontPage or Dreamweaver and: Flash, Fireworks, Photoshop (or other photo editor)

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 4

Photoshop: Before and After

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 5

Some Photo Editing Opportunities

• Cropping—cutting photo to focus on important areas

• Blurring out background

• “Removing” distracting parts of pictures (e.g., fences, electric outlets)

• Fixing portraits (e.g., “red” eyes)

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 6

Statistical Software

• Spreadsheets can perform some statistical calculations, but statistical software can be better optimized

• Some Programs Available– Statistical Package for the Social Sciences

(SPSS)– Statistical Analysis System (SAS)– Minitab

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 7

Some Types of Statistical Analyses

• Descriptive statistics• Breakdowns, cross-

tabs• Significance testing• Prediction

– Regression analysis• Linear• Logistic• Other

– Discriminant analysis

• Market research scales based on multiple “items” (questions)– Factor analysis– Reliability

• Identifying similarity– Cluster analysis

• Specialized– Determining attribute

importance: conjoint

MKTG 476 WEB FEATURES/STATISTICAL SOFTWAWRE Lars Perner, Instructor 8

Simulation Software

• Software used to generate outcome of phenomena—e.g.,– Impact of new fast food sandwich on

customer waiting time– Traffic flows– Waiting time distribution at amusement

parks– Market share for each brand

• When a new brand is introduced• Under sales/discounting