mm- field work

8/13/2019 MM- Field Work

1/37

Field Study Super Markets andKiranaCBS

1

Pravin; Prasanna; Abdul; Kannan


2/37

Objective

T visit t!e kirana and super"arket

T bserve and # think about the variousaspects and t!e thought process t!at # es intselectin# and buyin# a pr duct

$


3/37

%ntr ducti n t retail sect r

&etail c ncept is not new to India

%ndia is a c untry !avin# t!e "a'i"u" s! p density()early 11 s! ps * r every 1+++ pers ns( The next beingSingapore and USA

%ndian als !as lar#e nu"ber * entrepreneurs

All t!e kirana ,ners are all entrepreneurs

T!ere are $ types * retail sect r

Organized retail

Unorganized retail

T!e kirana-s * %ndia *all under t!e un. r#ani/ed sect r

T!e super "arket *all under t!e r#ani/ed sect r

0


4/37

Present "arket scenari in

%ndia

T!e un-organized sector in %ndia constitutes 95 o! theentire retail "arket

T!is pens t!e d r t t!e super "arkets t t!e entire ran#e *t!e r#ani/ed retail pp rtunities

ence t!e big corporates are now entering int t!is relativelyne, se#"ent !or their share o! the pie

2


5/37

&etail c ntributi ns t ur ec n "y

T!e retail c ntributi ns in ter"s * 34P t ur ec n "y stands at#5 o! our $%&

T!e nu"ber o! 'ob opportunities t!at are created is !u#e T!is s! ,s t!e scope and potential involved in t!is sect r

5


6/37

Super "arket visited

T!e super "arket t!at ,e visited are

Mariyappan super "arket6 Mannady6 Parrys

Anac!i super "arket 6 7elac!ery

7enkates!,ara super "arket6velac!ery

Kirana st re visited

Saras,ati st re6parrys

&avi st res6 7elac!ery

S na6velac!ery

8


7/37

T!e di**erent t! u#!t pr cess inselectin# a pr duct

9


8/37

Pr ble" rec #niti n

:!at t buy

:!ere t buy

, "uc! * eac! pr duct t buy

T!e ab ve *act rs is ,!at ,e basically ask urselveseac! ti"e ,e # ut t purc!ase any ite"( T!is isals applicable even * r nline purc!ase

T!ese pr ble"s are als called ur needs

Als ne suc! need is t!e uantity and v lu"e *purc!ase ,!ic! deter"ines as t ,!ere ,e # andbuy

S

S?3A&@ & F%) 4 ?)B&A)4 4

PA&&>S S?3A&@ & F%) 4 ?)B&A)4 4

1UA2IT. O/ T3,&)O%U4T

?nbranded are,rapped in paper

B t! are ,ell packed anddisplayed

%,TAI2S O+ T3,&)O%U4T

) details pr vided nunbranded su#ar

Dust t!e super"arket na"eand #eneral ,ei#!t details

are #iven

&)I4,S O/ T3,

&)O%U4T

) "aj r di**erence in FMC3( B t! sell at t!e sa"eM&P price

1$


13/37

)I4, *I)A+A SU&,) A)*,T

T.&, O/ 0)A+%P nni rice @?nbranded.ra, and b iled and

Branded b t! are available in kirana and super"arket(

+A ,S O/ 0)A+%

Bas"ati rice. 4?BA&6 M%)% 4?BA&6 %)4%A 3AT allare available in b t! kirana and super"arket(


?nbranded rice isavailable ,it! ut any# d packin# uality

B t! branded and?nbranded are available

,it! # d packa#e(


Pe ple buy in lessuantity t!an

,! lesale packet

pe ple c "e t super"arket t buy in

,! lesale( 1+k# and $5k#ba#s are available at

c!eaper rate

&)I4,S O/ T3,

&)O%U4T

Prices ran#e *r " 05 t8+ Ek#

ran#es *r " 05. 8+rs Ek#(1+k# ba# c nsists *

rs(58+ and c!eaper t!ankirana

10


14/37

2,+TI2S *I)A+A SU&,)A)*,T

T.&, O/ 0)A+%M stly de"anded are

unbranded lentils

B t! brand andunbranded available 6M stly unbranded is

de"anded(

+A ,S O/ 0)A+% ) brand ?d!aya" andsuper"arket brand


entils are taken nlydurin# needs *r "

kirana6 s littleuantity !as # duality

pe ple buy in lar#euantity n a " nt!ly

basis( T!ey pre*er # duality and neatlypacked lentils(


) t "uc! details anddisplayed( :e need t

ask t!e" and t!eypr vide in packets

sealed by t!e"

Already sealed and seet!r u#! packets ( S

lentils are visually seenand y u can *ind # d

uality by just seein# it(Prices depends n t!e &an#in# *r " 15rs .

12


15/37

ATTA *I)A+A SU&,)A)*,T

T.&, O/ 0)A+% Only branded available+A ,S O/ 0)A+% AS %&7AA46A))APOO&)A P% SB?&> arebranded atta( As!irvaad atta is ,idely de"anded(


Guality is n t a "aj r *act r * r n t buyin# Atta(As!irvaad 6 pilsbury !as a brand value a" n#cust "er and pe ple buy it ,it! ut t!inkin#

" re(


Mainly "aj r brands arepacked in s"all

uantity packa#e type(

Super "arket "aj rlykeeps pack * 5k# and

1+k#(

&)I4,S O/ T3,&)O%U4T

) t "aj r di**erence inprices6 di**erence ,ill

be nly in s"alluantity

0$5rs * r 1+k# and$++rs( F r 5 k#

15


16/37

4OO*I+$ OI2 *I)A+A SU&,)A)*,T

T.&, O/ 0)A+% M stly branded and less * unbranded C kin# ilis available( Pe ple directly buy *r " Oil,! lesalers as it is a rupee c!eaper(

+A ,S O/ 0)A+% FO&T?) 63O 4:%)) &6)?T& A6etcFO&T?) 6 3O 4 :%)) &6

)?T& A6 &OOB%)A@ cal brand


Guality and packa#e

type is i"p rtant( Anyleaka#e leads t return* # ds

Sa"e as kirana( T!eyeven pr vide in cart ns

at a lesser price(


M stly in 1 ltr packets 1ltr packet and 5 ltrs jar

&)I4,S O/ T3,&)O%U4T

F rtune.


17/37

%,T,)$,+TS *I)A+A SU&,)A)*,T

T.&, O/ 0)A+%Only branded deter#ents are available( Pe ple d

n t buy n n branded(

+A ,S O/ 0)A+% &%)6 T%4 6 S?&F HC 6 A&% 6 etc(


Guality isnIt t!e *act r as t!e brand is " re t!anen u#! * r cust "er t buy deter#ent


packa#e is very # d(Available in sac!ets t

Packed and placed ,ellin t!e super."arket

&)I4,S O/ T3,&)O%U4T

Sur* e'cel.1


18/37

0),A% 6 ,$$ *I)A+A SU&,) A)*,T

T.&, O/ 0)A+% Bread . Only branded and l aves available( ##.b t! ,!ite and br ,n are available

+A ,S O/ 0)A+% Bread.B&%TTA)%A MO4 &) BAK &> OA7 S633. )O brand1UA2IT. O/ T3,

&)O%U4TOnly t, days e'piry date( Packa#e is si"ilar in

plastic * r breads(

&)I4,S O/ T3,&)O%U4T

B& A4S. B&%TTA)%A MO4 &) is * r $=rs(Epkt6BAK &> OA7 S are available * r 2+rsEl a* 6 33: %T . 2rsEeac! and 33 B&O:) . 9 rsEeac!

1

mm- field work

Documents