mm platform overview enterprise

© 2011 MediaMind | A Division of DG | All rights reserved

June 2012

Atif Hameed | Country Manager , Iran

MediaMind Overview

© 2011 MediaMind | A division of DG | All rights reserved

Why MediaMind is the right partner for agencies?

MediaMind….1. Committed to long-term success of agency

model

2. Easy to use; open to integrations & customization

3. Able to support and scale with local expertise


Marketing Suite

MediaMind Blocks

Eyeblaster Workshop

MediaMind Analytics

Channel Connect

Smart Trading Smart Planning Smart Versioning

DeveloperTools

Tracking& Analytics

DemandSide

Platform

AdServing

Planning& Buying

DynamicCreative

MediaMind Rich Media

MediaMind Standard

MediaMind In-stream Video

MediaMind Mobile


Build products created for advertisers to achieve the desired consumer response across ANY

digital media source

….and many many more

▸ Your friend, not your competitor, when it comes to data & media buying

▸ Platform and/or modular approach

▸ Focused on cross-channel data management

▸ One platform means greater media efficiency

▸ One workflow drives greater profitability

Committed to Agencies and Advertisers

Build products that serve across several media sources but are only streamlined and

optimized across Google owned media


DG & MediaMind Vision: Deploy & Measure

+ EyeWonder+ Unicast

Neutral Measurement and Technology Partner

Multi-Screen, Cross-Channel

Enhanced Service Scale and Skill Set



MediaMind….

1. Committed to long-term success of data driven agency model



Andrew.Bloom

Highlight no.2


Integrated Platform- Key Benefits

Multi-Channel Serving

All data in one place

Constant campaign wide, optimized

creative

Premium and Non Premium

Buying

Full integration between all systems allows for increased productivity and efficiency

Dramatically reduces data loss

Conversion de-duplication across all channels that share cookies

All distribution and data managed by the agency


Giving Agencies Choice At All Times Survey Tools

Billing Rich Media

Privacy Data Campaign Management

AnalyticsOtherSearch

Omnicom BI

ADDING MORE EVERYDAY



MediaMind….

1. Committed to long-term success of data driven agency model




Constant Innovation

2011

Cross Channel AnalyticsVisual Analytics

HTML 5Cross-Channel Tracking

World Class Rich Media

Provider

2004

Launched ACM

Campaign Management v1

2007

Launched MediaMind

PlatformBuilt for agencies

2009

MediaMind v2Smart VersioningSmart Planning Smart Trading

2010

2011

2012

Video & More DataDG Integrations

Adding Channel Dataand more…


Massive Scale

I’m still concerned about my account

I’m not convinced

Little better

Ok, that’s big

Ok Ok…I get it, scale isn’t

an issue

Global Offices: 62

Monthly Impressions Served: 60 Billion +

Network Bandwidth: 16 Gigs per second

Advertisers: 9000 +

Server Request per Second: 50 Thousand

Unique Users: 750 Million +

Countries Served: 63


Service

Agency Solutions

Serving

Measurement

Creation

Performance


Ad Serving SolutionsNext Generation Campaign Management


Making Mobile A Little Easier

Auto Device Detection

Tag SupportScript and Non-Script

<script type=“ ”> </script>

<noscript> </noscript>

Platform Controls

▸ Ad rotation

▸ Optimization

▸ Landing page swapping

Automatic SafetyDefault System

HTML 5 Rich Media Flash Standard


Comprehensive Video Ad Solution

Video Ad Formats

Linear Companion Non-Linear CustomIn-Banner

Launch Video Campaigns With Ease

Supported in Smart Planning

Actively Pushing VAST 2.0 Standards

Resize/ Fix Packages in Video

Studio

Easy Access to Video Assets

Pre-Campaign Creative Review

and QA

http://origin.demo.eyeblaster.com/Creative_Eye/jimbeam/JimBeam_VAST/


The Best Of The Best

Click Any To Demo

Largest publisher approved format list

Hundreds of combinations of formats and features

Most advanced rich media offering

available

http://www.mediamind.com/creative_zone/Vaseline_HPTO/index.html

http://www.mediamind.com/creative_zone/Specsavers/index.html

http://origin.demo.eyeblaster.com/Creative_Eye/Gamespot_Inception/Gamespot_InceptionDemo_32511.html

http://creativezone.mediamind.com/

http://creativezone.mediamind.com/

http://www.mediamind.com/creative_zone/Havana_Club_Mix/index.html

http://origin.demo.mediamind.com/Europe/Spain/demos/gasnatural/gasnatural_fliptortilla/

http://www.mediamind.com/creative_zone/whiteCollar/index.html


Advanced PreviewQuickly QA all aspects of the ad or just take look how it will look

Create Ads In BulkUpload hundreds of banners with one step

Advanced SettingsSequencingAdvanced-Sequencing Frequency Capping Geo-Targeting Retargeting

Time Saving & Complete Control

Import Media Plan Load a whole detailed plan in one step

Compare Site SpecsGlobal list of publisher spec lists to research

Time Saving Features Cross Publisher Advanced Features

1 2 3

Example: Sequencing Across Publishers

D.C.

Example: Geo Targeting Across Publishers

N.Y. S.F.


Based Within a Single, Easy Interface

Stepped Process

Universal Search Tool

Data Filters

Bookmarking


Measurement SolutionsAnalyze Digital Success


Analytics For Any Campaign

Campaign MonitorUpdates key delivery data every 15 minutes

Predefined Reports35 predefined reports with vertical benchmarks

Custom Report BuilderTo get the precise answers you need

Data Feeds ServiceData Feeds and API to automate data integration from any source

Plug-In for ExcelProvides great flexibility for your reporting needs

One-Click ReportingMakes presentations a snap

Adjusted UniqueMediaMind’s statistical method for counting unique impressions

Conversion AttributionUse one or all of our 3 conversion attributions models

Visibility ReportingSo you can measure the number of impressions visible to the user

Custom Cookie Windows Track up to 100 events in the conversion path


Channel Connect for Search

Consolidate Your Search & Display Data

Tota

l Con

vers

ions

90

180

270

360

450

540

630

Oth

er C

hann

el Im

pact

Rat

e

0%

20%

40%

60%

80%

100%

Google Yahoo!

SEARCH

MSNMSNBC

FoxNews.com

TurnerCNN

MSNMX

AOL Yahoo!

DISPLAY

Out of the total Search conversions, this is the % of conversions that contained one or more Display ads

Out of the total Display conversions, this is the % of conversions that contained

one or more Search ads

■ Total Conversions ■ Other Channel Impact Rate


Creative Tools Creating and Developing Amazing Ads


MediaMind Workshop

Just download and get started right away

Create and control “smart items” for versioning

Build with templates, or for advanced users build to MM specs all within Flash


MediaMind Blocks


The Twitter Connect Feed Block displays the brand’s Twitter account in the banner. Users can click on tweet links from within the ad.

▸ Increased social relevancy

▸ Lets users interact in real-time

▸ Brand-related tweets are updated in real-time

View Demo

Example - Twitter Connect

http://creativezone.mediamind.com/blocks.aspx?ItemName=Twitter%20Connect%20Feed

http://creativezone.mediamind.com/blocks.aspx?ItemName=Twitter%20Connect%20Feed


Performance Tools Squeezing Efficiency Out Of Every Campaign


Smart Trading

► Advertiser site

visitors

► Previously dwelled

► Exposed to ad

Re-targeting

Optimized to:

► CPA

► CPC

Performance Buying

► Age, gender,

income

► Interests or

Category

Audience Buying

All offerings deployed against media exchanges in real-time


Smart Trading

Easiest DSP Setup

Synced with Creative Optimization

300 x 250

Brand Safety

AdultContent

Managed by Experts


Smart Planning- Research Module

Look up historical performance and price for considered sites

Display and interact with data in ultra visual interface

Customize filters to look at different verticals, formats,

costs, and more

Keep publishers in check- pull previous cost research into the

buying module


TraffickingDirect to MediaMind

Export to DART and Atlas

IO ManagementIO creation

Electronic SignatureDocument Storage

RFP ManagementRFP Submission

Building Media Buy

Smart Planning Buying Module


Three Tools In One Package

Set detailed targeting and retargeting

audience profilesCreates thousands of versions with a single

step

Customize the algorithm that optimizes

your campaign

Mass Creative Production

Targeting Interface Optimization Engine


Smarter Retargeting Yields Record CTR

0.08%

1.5% RECORD CTRINCREASE!


Before Smart Versioning w/ Smart Versioning


Kiel - InnsbruckAachen - MarseilleFrankfurt - Marseille

▸ Using Smart Versioning, copy/images were dynamically updated, via an IP lookup, to include user’s current location.

▸ Geo-targeted banners promoted driving to their "sister metropolitan" area without having tore-fuel

▸ Dwell time went through the roof jumping 27.4% over benchmarks at a lower production cost

Avg. Dwell Time (sec.)


Geo-Targeting Increased KPIs By Up To 69%

Avg. Dwell Rate

27.4% 69%

Benchmark* S.V. Benchmark* S.V.

*Global European Auto Benchmarks Smart Versioning


Optimization Yields Amazing Results

Weeks 1 – 2All Creative Running Week 3 Week 4 Week 5

▸ Tourism Australia utilized six unique banners highlighting different vacation activities:

Week 690% Rotation

10% Rotation

90% Rotation

10% Rotation

90% Rotation

10% Rotation

90% Rotation

10% Rotation

Regular Campaign Campaign w/ Smart Versioning

0.15%

0.82%

447%IMPROVEMENT IN CTR



Service and SupportThere For Whatever, Whenever


Activity

Key milestones

1. Campaign Kickoff

2. Creative Spec and Design Analysis

3. Designer Refresh Training

6. Master Ads built in MDMD System

8. Full Ad QA

9. Ads copied to Flights/Placements

Design & Production Ad Management & QA

3-5 working days3 -5 working daysTBD

Service Workflow Template

Publisher QA Process

12. Ads submitted to Publishers

14. Creative amendment

10. 3rd party tags & Brand survey tags

13. Publisher approval process

11. Custom interaction defined

4. Tracking and Reporting req. def.

5. Creative Asset produced

Collaborative TaskMediaMind TasksCreative Agency Tasks Media Agency Tasks

Legend

7. Media Plan inserted in MDMD system


Dedicated Team + 24/7 / 365 Support

Team Leader – Client Services

Campaign Manager

Creative Account Manager

Media Account Manager

Software Engineer (2nd Tier)

24/7 Global Support Center

One email address makes communication [email protected]


Campaign Management

▸ Full campaign management supportCampaign set up, ad trafficking, cookie, QA, tagging, creative optimization, reporting


▸ Pre built, ready-made, downloadable rich media

Augmented Reality, Facebook & Twitter integrations, Papervision 3D, maps, news and more!

▸ Full service creative and production capabilities

Custom build standard or rich media ads

Including mobile / HTML 5

Production + Creative Services


Advanced Support Packages

▸ Develop attribution strategy and work with implementation and reporting

Attribution Modeling Creative Optimization Data Analysis

▸ Develop Smart Versioning strategy

▸ Creative optimization strategy

▸ Performance based reporting

▸ Brand metrics matched with engagement data


Service

Comprehensive Suite

Serving

Measurement

Creation

Performance

mm platform overview enterprise

Technology

mediamind vision

media sources

efficiencyall data

data managedby

integrations customization3

channel datavisual analytics

local expertise

agencies choice