Minding My Markets, Customers Moving from

Faith Chiang, Sr. Director of Product & UX @FirstRain | @fmcYY Lee, COO @FirstRain | @thisisyy

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• High-fidelity• “Put yourself in

your customers’ shoes”

• Data-powered empathy

Minding My Markets

Subjects & Topics General business Industry-specific

Company-specific :

Sectors

Industries

These structures are not codified or static

or often even explicit

They need to be continually derived & updated

Companies

Subsidiaries

Company-to-Company Relationships

People

People Relationships

Business Lines

Products

FirstRain’s Business Web Graph

Cadence Design Systems Active business lines:

•  EDA Software

•  IC Design

•  Simulation Software

•  Semiconductor Licensing & IP

•  3-D Integrated Circuits

•  Digital IC Design

•  Field-Programmable Gate Arrays

etc.

Berkeley Design Active business lines:

•  EDA Software

•  Simulation Software

Synopsys

Active business lines:

•  EDA Software

•  Application Specific ICs

•  IC Design

•  System-on-a-Chip

•  Simulation Software

•  Semiconductor Licensing & IP

•  Semiconductor IP Cores

•  Field-Programmable Gate Arrays

etc.

Strong mutual competitors, with specific areas of overlap

For Berkeley Design, Cadence & Synopsys

are significant competitors

But for Cadence & Synopsys, Berkeley Design is only a

minor competitor

Competitive relationships, market shape

Communication Equipment

Personal Computers

Consumer Durables & Electronic Equipment

i.e. Nokia, Motorola i.e. Apple, Acer

i.e. Samsung, LG, Sony

SMARTPHONES

Internet Google

i.e. Square, PayPal, AppleMobile Payment Systems

Communication Equipment

Personal Computers

Consumer Durables & Electronic Equipment

i.e. Nokia, Motorola i.e. Apple, Acer

i.e. Samsung, LG, Sony

SMARTPHONES

Internet Google

Focused minding

Precision Discovery

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Concept Map – Global Warming

Minding My Customers

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The “Challenger” Methodology

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Social Sales: Who to Call and Why

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What to Talk About

Minding Myself

Analytics to deliver meaning in context of each person’s daily, in-the-moment experience

Data Science

User Requested !" Automatic!

Suggested !" Presumptive!

Incremental !" Big Bang!

Main Experience !" Sandbox!

Permanent !" Reversible!

!Ini%al !!" Adaptive!

! ! !!

Just-In-Time Expertise

Just-In-Time Expertise

We now track “Polymetallic Mining”, and it looks like this is possibly related

to your daily update on “Precious Metals”. Start Monitoring?

Thank You.Faith Chiang, Sr. Director of Product & UX @FirstRain | @fmcYY Lee, COO @FirstRain | @thisisyy