mncs korea company profile 2017

Copyright © 2017 MNCS Korea. All rights reserved.

T R A N S L AT E S R E A L - W O R L D DATA I N T O S T R AT E G Y


Marketing Services

Asia Market

Intelligent Digital Marketing

Portfolio: Digital Content Production

Portfolio: Event Management

References

Sites CO

NT

EN

TS

Contents

Team MNCS

• Case studies are available upon request

kont3xt1 | Contextual Intelligence for Marketing


Development Team

Translation Team

Consulting Team

Korea+

Simultaneous Interpreters

English native-speaking editors

English copywriters

Korea

Marketing Consultants

Data Scientists

Korea

Development Team Lead

Website developers

India

Website Developers

Marketing Solution Developers

Marketing Team

Korea

Marketing Team Lead

Digital Marketing Team Lead

Account Managers

Designers

Partners

Content Development Team

Event Team

Outsourcing Team

TEAM MNCS

ADVANCED DIGITAL MARKETING BASED ON ROBUST DATA ANALYTICS TECHNOLOGIES

We understand your business with our professional data analytics knowledge and have professional project management skills.

MARKETING



MARKETING

COLLATERAL

ONLINE

OFFLINE

MARKETING

EVENT

MANAGEME

NT

DIGITAL

CONTENT

PRODUCTION

LOCALIZATI

ON

BUSINESS AREA

MARKETING

RESEARCH

WE PROVIDE FULL RANGE OF MARKETING SERVICES

Integrated marketing that connects online and offline marketing.

Marketing research service Quick

Review is complimentary for

online marketing customers.

Copyright © 2017 MNCS Korea. All rights reserved. “

ENHANCE BRAND AWARENESS

UNDERSTAND YOUR COMPETITORS

IDENTIFY AND DEVELOP THE NEW SEGMENT

MANAGE BRANDS & REPUTATION

Don’t need to make a decision based on simple

statistics and guesswork.

When conducting a real project, we found that it usually takes more than five

months for customers to notice changes in consumer trends.

Check out our case studies.

AWARENESS

INTEREST

DESIRE

ACTION


We provide the same level of marketing services

in Korea as well as in Japan and China.

韓國 | 日本 | 中國

Nothing is more terrible than

activity without insight

We analyze up-to-date data for the best results, and build

models to simulate and predict


A S I A

ASIA MARKET

The traffic ranks of Asian countries to some famous websites (among Asian Countries).

Luxury Brands Rank1 Rank2 Rank3 Rank4 Rank5 Rank6

Gucci Japan China S. Korea India Australia Taiwan

Louisvuitton Japan China S. Korea Taiwan India Australia

Armani Japan India China S. Korea Hong Kong Taiwan

Prada Japan China S. Korea India Taiwan Hong Kong

Hermes Japan China S. Korea Australia Hong Kong India

Chanel Japan China S. Korea Taiwan Hong Kong Australia

Tomford Japan China S. Korea India Australia Hong Kong

Online Shopping Malls Rank1 Rank2 Rank3 Rank4 Rank4 Rank5

Alibaba China India S. Korea Japan Thailand Indonesia

Ssense Japan China S. Korea Hong Kong Australia India

Matchefashion Japan S. Korea Hong Kong China Australia Taiwan

Shopbop Japan China S. Korea Taiwan Australia Hong Kong

Others Rank1 Rank2 Rank3 Rank4 Rank5 Rank6

Google India China Japan Indonesia Malaysia S. Korea

Apple China Japan India S. Korea Taiwan Hong Kong

Microsoft China Japan India S. Korea Australia Taiwan

Youtube India Japan China S. Korea Indonesia Taiwan

Vimeo S. Korea China Japan India Australia Thailand


Korea is a small market compared to China and Japan. Its size is about 1/3 of Japan in

general. It is still ranked 11th in terms of GDP (World Bank 2017), and it is a good choice to

start online marketing in Korea for the Asia market development due to the following facts:

• A FAST-RESPONDING MARKET: Korean consumer response is usually faster than China and

Japan. (See the graphs on the right, they are the trends in Korea and Japan for the same kind

of products.) The taste of Korean consumer is a bit tricky, but it can be explosive when a

product becomes fashionable. The proportion of early adopters is higher than China and

Japan.

• GREAT INTERNET ENVIRONMENT TO TRY ALL KIND OF DIGITAL MARKETING: Korea is

one of the best in the world regarding internet environment, infrastructure, the internet and

smart device usage rate. China blocks many websites and bans the use of social media as a

news source. So it has its own internet ecosystem. Japanese marketing companies are costly,

and not well developed in the field of digital marketing. Despite the similar level of average

wages and living cost, service charge in Korea is usually 30-50% cheaper than Japan.

• A TRENDSETTER IN ASIA: Fashion goods in Korea can have a significant impact on other

Asian countries through entertainment industry such as k-pop, k-drama and Korean movies.

More importantly, the fans of k-pop are younger generation, and the fans of k-drama are

women of various ages. In Asia, women have a strong influence in the consumer market. And

there are many YouTubers (Internet celebrities), who have millions of fans on YouTube, are

uploading videos on Korean cosmetics, fashion, food, snack, and culture.


WHY KOREA IS AN EXCELLENT STARTING POINT FOR MARKETING IN ASIA

Response in Korea

Response in Japan

Comparison of Responses To The Same Fashion Good

ASIA MARKET

Film Genre: The influence of Korean drama and

movie

International Brands’ Korean-inspired beauty

offerings launched by:

L’Oréal, Lancôme, LVMH, Christian Dior, Estée

Lauder, La Prairie, Chanel and others

How K-drama is influencing Asia

South Korea's latest hit drama is inspiring new

travel hotspots and influencing what people

throughout Asia wear, eat and buy | CNBC


”

Innovation begins when you see

the difference

INTELLIGENT



SEO & SEM Social Media Retargeting

Guaranteed

Press Release

Web | App

Development Traffic Analysis Lead Generation

Database

Management

Content

Curation

INTELLIGENT MARKETING


Intelligent marketing refers to data-driven, strategically integrated advertising and marketing based on the deeper understanding of the target

markets. Marketing research techniques with Kont3xt1 use the data as it is, and minimize interaction with the consumers, so there is little chance of

interference or distortion.

• Strategic

• Customer-centric

• Precise Targeting

• Data-driven

• Optimized

• Measurable

• Systematic & Integrated


MOMENT OF PURCHASE

BRAND AWARENESS +

CUSTOMER’S BUYING PROCESS

1. Problem | Need Recognition: Consumer, Marketing

2. Information Search: Brand Awareness, Reputation, Information

3. Evaluation of Alternatives: Popularity, Competitive Advantages, UX

4. Purchase decision: UX, Negative feedback

5. Post-purchase Behavior: Customer satisfaction, UX

What affects consumers at each stage

LEVELS OF BRAND AWARENESS

• Appropriate definitions will be used depending on the

type of product, industry and the buyers’ behavior.

• B2B and B2C purchase decisions are completely

different

THE CUSTOMER DECISION JOURNEY


People don’t make purchase decisions when they see an ad. They collect information, compare prices before purchases. We use advanced data

analysis techniques to:

• Aim for the right customer

• Monitor customers to find out what they are doing at each stage

• Take actions to get in customers’ consideration set while they are researching on the internet

Awareness Knowledge Preference Purchase

UX starts when the consumer sees the ads

MEASURE AND PLAN THE TRAFFIC


See how your customers come to you and how many of them you are losing. The Sankey diagram below shows the overall outline of traffic and

performance at each waypoint.

MNCS KOREA can calculate information that is close to the actual traffic of the customer as well as the estimated traffic of the competitor even if the client does not manage the log. (More accurate if the number of unique visitors per day is at least 105-140)

THE BASIS OF DIFFERENTIATED DIGITAL MARKETING: kont3xt1

Assessment Quantify, measure and evaluate

Market Research Market segmentation, trend analysis, similarity

analysis

Marketing research is the beginning of

marketing activities and is like a radar.

Target Analysis & Evaluation For precise targeting

Identification of hidden customer segments Monitoring & Analysis Including suspicious traffic detection &

ROI Monitoring Data Visualization Quantification & Insight

Competitive Intelligence Support making strategic decisions

Big Data Analytics Uncover hidden patterns, trends, customer preferences and

other related business information using the real data

Digital Marketing Higher ROI with optimized

tactics

Data Science From mining to modeling,

knowledge and predictions

beyond statistics


“

“

“

One piece of data can tell you a lot of facts

CHANNELS AND MEDIA OPTIMIZATION: CHINA, JAPAN AND KOREA


Language-independent Analysis Technology

Because we analyze data based on user behavior such as searches and visits, the accurate result can be obtained regardless of language.

The following figure is an example and will be adjusted accordingly when industries and business goals are set.

Japan China

Korea

OVERSEAS MARKETING RESULT EXAMPLE


International marketing for countries selected through marketing research

GUARANTEED PRESS RELEASE

MNCS Korea ensures that articles are published in leading online news media and will only be paid for what has

been actually posted. Most press release services do not guarantee this.

ADVANTAGES

Wide media coverage

Typical press release service included

Posted article searchable on search engines

Use of keywords for the maximum reach (quick SEO)

Discoverability on mobile devices

Customized requirements

Result reports


Information is not knowledge

The definition of knowledge in kont3xt is a logical unit in which

information is ready to be used in combination with algorithms

adapted by intelligence for a range of purposes.

Marketing research

Marketing research

Marketing research definition

Marketing research analyst

Marketing research process

S E A R C H

CONTEXTUAL MARKETING INTELLIGENCE

KONT3XT T r a n s l a t e s R e a l - w o r l d D a t a i n t o S t r a t e g y


Trend

Analysis

Competitive

Intelligence

Demand

Forecasting

Market Size

Estimation

Precise

Targeting

Customer

Segmentation

Predictive

Analytics


1 WHAT IS KONT3XT

• kont3xt1 is the brand of our creative methodology and solution

and named after context. It is the basis of our digital marketing

services because it extracts and models knowledge of internet users'

interests and information consumption.

• Business activities must be purposeful, and research should be

conducted accordingly. But in reality, information and activities that

are not closely related to the objectives often increase the

unnecessary time, costs and jeopardize the achievement of the goal.

• Using kont3xt1,we extract consumers’ interests and detect the

quickly changing trends. You can use the information to timely

execute the marketing campaigns, to manage your reputation, to

discover newly rising competitors or alternatives, to evaluate media,

and even to find new business opportunities.

C O N T E X T U A L I N T E L L I G E N C E F O R M A R K E T I N G


2 WHY KONT3XT

• The term ‘Big Data’ is being too overused even without understanding. There have been many attempts to leverage big data

analytics in business, but creative use is not often satisfactory. Most of the success stories announced are about statistics, performance,

and speed, rather than finding valuable information in smarter ways. We focus on the “smarter ways” meaning that they provide a

substantial and insightful analysis.

• With kont3xt we can:

1. Figure out trends in your industry related to your business

2. Tell when consumers' interest increases significantly throughout the year.

3. Identify and evaluate the size of the existing and new potential customer segments

4. Evaluate media and channels for better ROI

5. Help your marketing planning and decision making by presenting the quantified information about trends and issues, minimizing

unnecessary disputes.

6. Benchmark against your competitors or industry leaders.

Some well-known global marketing research companies

fail to apply Big Data suitably. Reports published often

show inappropriate or distorted information, such as the

local search engine market share or buzzwords in social

media. As a result, customers can prepare plans based

on incorrect information from the very beginning.

▌Find out why through our case studies.


3 USE CASES

• Market Size Estimation

• Trend Analysis

• Behavioral Segmentation of Internet Users

• Precise Targeting

• Online Presence Evaluation by Category

• Competitive Intelligence

• New Service Product Selection and Design

• Media Evaluation

• Traffic Analysis

• Lead Generation | Database Building

• Marketing Activity Optimization

• Digital Marketing Assessment

1. The information extracted from kont3xt is analyzed with other information to find out how to increase the

effect or to save cost, time or human resources. Evaluation is an essential element for this.

2. We found there are many cases that consumers want or need something, but companies do not notice.

3. Sometimes we search to purchase, but sometimes we just search to see what it is.

4. When it comes to choosing news media, you need to check what kind of audience you are targeting first,

not just popularity, reputation, and traffic.

kont3xt STRATEGY REVIEW F E B R U A R Y 2 0 1 3

kont3xt M A R K E T R E V I E W J U N E 2 0 1 2

Q U I C K R E V I E W J A N U A R Y 2 0 1 5

k o n t 3 x t


Website Development

Event & Promotion

Digital Marketing

Marketing Consulting

Marketing Research Translation & Copywriting

Big Data & Contextual Intelligence Solution

Strategic Content

4 FROM REAL-WORLD DATA TO KNOWLEDGE

We extract the hidden knowledge using a small piece of information as a clue to expand the related information and apply it to work.

5 CONNECT THE DOTS:

THE ELEMENTS OF CONTEXT

For instance, a topic in a business domain changes like a

creature. It may be divided into several keywords, absorbed,

replaced, and almost disappear. It occurs more frequently in

fast-changing domains. Therefore, elements and relationships

should be evaluated and calculated dynamically.

You may fail to notice what consumers want without it.

WHAT YOU CAN GET:

Deeper understanding of user needs

Precise targeting

Uncovering hidden behavioral segments

Timely content and right messaging to develop the opportunity

Closing the gap between customer needs and business

Better competitiveness (Higher ROI)

Predictions

Even on the same media, CTR can vary from a few times to a

dozen times with accurate targeting alone.


C O N T E X T M O D E L

6 HOW IT WORKS

We derive information from data, knowledge from information, strategies from knowledge.

Information Data

Induction

Strategy

Deduction


Validation

Pilot | Field Testing

Knowledge | Theory


1 What types of marketing research are you conducting? If you are using big

data solution, is it possible for you to extract concrete marketing strategies?

2 Does the obtained information give you more insight than statistical data?

And how much does it help eliminate uncertainty?

3 Have you ever detected important signs or facts about the changes in the

competition situation beforehand thanks to your analytics solution?

4 Does the information extracted offer more than merely confirming what you

already know?

5 Do you have any best practices that have proven that the recommendations

derived are beneficial for your business?

BIG DATA ANALYTICS PRACTICE TEST QUESTIONS:

THE

MISS ING Closing the gap with


The beauty lies in the harmony of

simplicity and diversity

D I G I T A L CO N T E N T



Web App Video Localization

Webinar eBook Content

Writing Design

Translation Technical

Review Proofreading Review

Content

Analysis

• Glossary

• Content Check


TRANSLATION PROCESS TO ENSURE HIGH QUALITY

The most common mistake multinational corporations make in Asia is to underestimate the importance of translation quality. Companies with long

experience understand this very well. For a more professional approach, see Localization on the next page.

• Translator: Simultaneous Interpreters

• Technical Review: Consultants

• Proofreading : English native-speaking editors

Glossary

Approval Approval Source

Clie

nt

Trans

lation

Tech

nic

al

Analysis

Business

Domain

Review

Glossary Translation &

Editing

Interim Build QA Final Build

Proofreading


LOCALIZATION | L10N PROCESS

Market

Research

Draft &

Feedback

Marketing

Messages

Review &

Finalization

Identify

Goals

• Topic research

• Customer-centric

messages

• SEO Factors


CONTENT WRITING PROCESS & STEPS OF AWARENESS

Content Writing and Curation

Unaware Stories

Problem Aware Benefits

Solution Aware Proofs

Product Aware Promotions

What kind of message would be appropriate

at each stage of awareness


W E B S I T E

DEVELOPMENT

SERVER

REQUIREMENT

CHECK

DESIGN

REQUIREMENTS

CONTENTS

ON-PAGE SEO

W3C TESTING

THEME & IDENTITY

TRENDS

SCALABILITY

INTEROPERABILITY

FLEXIBILITY

SEARCH ENGINES

VALIDATION

CONTENTS | SEO

SITEMAP

TEST

HOW WE DEVELOP A WEBSITE

With User Experience Design



App Development

Photographing | Design



App Development | Brochure



eBook

Functions: Search, pdf Download, Slide, Bookmarking, Print, Thumbnail and more to add upon request.



Video production, VR|AR

Refer to: http://youtube.com/mncskorea

Contact us for more.

Clients

• Manufacturers

• Home shopping companies

• Retailers

• It software companies

• Mobile app companies

• Government

http://youtube.com/mncskorea



BI | CI



App Design & Development, 360 VR



BI & Web Design



BI & Social Media Page Design

If you can’t measure it, you can’t

improve it

PORTFOLIO



Conference Workshop Exhibition Launch Party

Celebrity

Negotiation Webinar

Audience

Recruitment

EVENT & DESIGN PORTFOLIO

PORTFOLIO _ CONFERENCE SETUP



PORTFOLIO _ EVENT MANAGEMENT


PORTFOLIO _ SEMINAR




PORTFOLIO _ EVENT MANAGEMENT




PORTFOLIO_PARTY & ART DIRECTING

PORTFOLIO _ PARTY

MAXIM MAGAZINE CLUB PARTY @ CLUB ELLUI SEOUL



PORTFOLIO _ EVENT & BOOTH



PORTFOLIO _ PARTY, EVENTS & ART DIRECTING



PORTFOLIO _ EVENT

NEW MODEL PROMOTION @ COEX MILLENNIUM PARK



PORTFOLIO _ EXHIBITION



PORTFOLIO _ SEMINAR & EDUCATION



PORTFOLIO _ SEMINAR, PARTY & PERFORMANCE

▌ C U E S H E E T




REFERENCES

MNCS KOREA's revenue does not include most of the advertising channel charges (We recommend direct deposits to make reward go to

customers) like media representatives in Korea. Hence, it should be compared with the Gross Profit of others, not revenue.

Over 60 customers, including multinational companies, hospitals, associations, home shopping, automotive and government agencies.


SITES

Websites

• mncskorea.com

• mr.mncskorea.net

Social Media

• facebook.com/mncskorea

• youtube.com/mncskorea

• pinterest.com/mncskorea

• linkedin.com/mncskorea

• twitter.com/mncskorea

Others

• cg-korea.com

• itinside.net

• and more

T R A N S L AT E S R E A L - W O R D DATA I N T O S T R AT E G Y