mobile 360
TRANSCRIPT
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Relevance
Independence
Convenience
Experience
Transparency
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I feel I am ‘always connected’ to the Internet 44%
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Mobile drives
NOW
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Experience
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Mobile’s purpose varies hugely – from a supplementary device in established markets
17
“I would be happy doing all my Internet surfing via my mobile”
“I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity”
Netherlands ChinaSouth Korea Ghana
% agree
% disagree
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To a primary device, restricted by connectivity and functionality problems
18
“I would be happy doing all my Internet surfing via my mobile”
“I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity”
Netherlands ChinaSouth Korea Ghana
Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636
% agree
% disagree
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To the only device available in the developing markets, with no PC heritage
19
“I would be happy doing all my Internet surfing via my mobile”
“I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity”
Netherlands ChinaSouth Korea Ghana
Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636
% agree
% disagree
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Pilot backgrounds
14th of January - 14th of February 2012.
21
217
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69minutes
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Mobile is app...
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25
total time spent on mobile websites
total time spent on applications
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Penetration(% of total)
Applications Mobile websites
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In welke applicatie wordt de meeste tijd gestoken?
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total spend time (hours) (App) Total spend time (hours) (websites)
+/- 3000 apps
+/- 12000 websites
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Relevance
Independence
Convenience
Experience
Transparency
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Leuker maken
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Makkelijker maken
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Makkelijker maken
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Relevance
Independence
Convenience
Experience
Transparency
