mobile app marketing: acquisition & retention
DESCRIPTION
Get the best articles and tools on mobile growth marketing: http://mobilegrowth.launchrock.co These are the slides of a talk I gave at TradeCraft (http://tradecrafted.com/) on growth marketing for mobile startups.TRANSCRIPT
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MOBILE ACQUISITION & RETENTION
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How to prevent a $30B mistake?
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How to launch so well that it drives people mad?
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Why do you stick to your phone all day long?
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How Facebook lost $30B
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I think the biggest mistake we made as a company is being too much on HTML5 as opposed to native.
“
Zuckerberg
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100 million users
!$300 million in revenue
2008
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1.5
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The recovery
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2012 2014
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23%
77%
Desktop Mobile
53% 47%
Desktop Mobile
q4 2012 q4 2013
Facebook revenue
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The future of facebook is mobile
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How to launch so well that it drives people mad?
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MG Siegler (Google Ventures)
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Dec 2012
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The best email app you’ll ever use.“
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The bandwagon effect
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$100mm
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If you’re not shameful, it’s too late…“
(only if you’re looking for product-market fit)
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Why do you stick to your phone all day long?
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102,000,000,000 app downloads
in 2013
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20% of the apps downloaded are only used once (Localytics)
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average retention rates:
34%
18%
13%
25%
After 3 months After 6 months
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Secret
!!
75% of people with more than 5 friends come back everyday
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Nir Eyal’s hook canvas
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Shopkick re-focus on content
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Mobile is the new game