mobile apps and cultural values of patras
DESCRIPTION
How mobile technology can improve the experience of visitors to Patras cultural valuesTRANSCRIPT
>> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
24 November 2013
MOBILE APPLICATIONS AND CULTURAL VALUES OF PATRAS
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MOBILE APPSInternet application that run on smartphones
and other mobile devices. Mobile applications
usually help users by connecting them to
Internet services more commonly accessed
on desktop or notebook computers, or help
them by making it easier to use the Internet
on their portable devices.
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ABOUT US
Mobile Experts12 years of
experience in the
mobile technology
field.
HAMACMember of HAMAC
and the organisation team for
Greece@MWC14
customer baseMore than 15
customers to 10 different countries like Cameroon, S.Arabia,
Colombia, Thailand and of course Greece
10 pplMost of them
Developers, sales and marketing
Offices in Crete and Athens
In the Science and Technology Park of
Crete
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H.A.M.A.C.
Hellenic association of Mobile Application Companies
More than 80 members with presence in 40 countries
Organizer of the Greek pavilion to the largest mobile congress, Mobile World Congress in Barcelona
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MOBILES ARE EVERYWHERE
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GREEK MOBILE INTERNET
!6
51 49
Internet UsersNon internet users
75
25
MobileOther
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SMART VS FEATURE PHONES
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Mo
bile
ph
on
e sa
les
in m
illio
ns
0
125
250
375
500
Q3 2012 Q3 2013
Mobile PhonesSmartphones
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SOME STATS
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SMS Open rate88% of emails are never opened, 84% of Facebook news feed items aren’t viewed, and 71% of tweets are ignored. But there is one digital communication channel that almost always gets attention: SMS. An amazing 98% of SMS and MMS messages are opened and read by recipients.
mobile subscribersMobile subscribers worldwide will reach 7.0 billion by the end of 2013, 7.5 billion by the end of 2014 and 8.5 billion by the end of 2016.
Open Rate
0%
25%
50%
75%
100%
Twitt
erSM
S
Mobile Subscribers
6
6.75
7.5
8.25
9
2013 2014 2015 2016
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QR CODES
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young adults scanned a qr codeMore than 20% of the young adults in those countries have scanned a QR code
0
10
20
30
40
Magazine Poster Mail Packaging
FranceGermanyUKUS
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NFC CAPABLE DEVICES
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5% of the world population.
The number of NFC phones shipped will increase 156% in 2013 to a total of 400m devices globally. This means that one third of the smartphones sold globally this year will support NFC.
nfc devices
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MOBILE APPS AND CULTURE
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MOBILE APPS AND CULTURE
2 Before visit
3 During visit
4 After visit
1 Virtual Visit
cultural product
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MOBILE APPS & CULTURE• virtual visit
• Virtual visitor - Uses technology to experience the culture
• Mobile application as a guide
• BEFORE Visit
• Planning and learning
• Information about accessibility is necessary and the constant visitors’ complaint
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MOBILE APPS & CULTURE• During Visit
• All information should be fresh and updated
• Visitors need to be able to share all their experience with their friends
on social media
• High quality media like photos and videos make the experience
attractive
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MOBILE APPS & CULTURE• after Visit
• Mobile app permits visitors to get his experience with him
• They should be able to continue getting updated information from
home
• Incentive to visit again
• Influence others to visit
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OUR PROJECT
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Graphics and concept design
Mobile application development and technology expert
OUR TEAM
Cytech CEO and responsible for the overall qualitative
result
Content expert for cultural values
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VANGELIS — PROJECT MANAGER —
XENOPHON — MUSEOLOGIST —
YIANNIS — IT EXPERT—
VICKI — DESIGNER—
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PATRAS CULTURAL VALUES
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Museums
Archaeological places
Historical squares
Landmarks
Places of worship
Places of culture
Outdoor monuments
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COMMUNICATION CHANNELS
Cultural value is accessible through different channels, both digital and traditional
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SIGNAGE
WELL DESIGNED SIGN WITH INSTRUCTIONS AND INFORMATION
1
SMS
SHORT TEXT WITH INFORMATION ABOUT ALL CULTURAL AREAS
2
QR CODE
SCANNABLE CODE LEADS TO MOBILE APP WITH UP-TO-DATE INFORMATION
3
NFC TAGTAP TO GET MORE INFORMATION ABOUT PATRAS CULTURAL VALUES
4
MOBILE APP
ALWAYS FRESH INFO. PERSONALISED EXPERIENCE
5
FOURSQUARE
LOCATION BASED RECOMMENDATIONS AND COMMENTS
6
VOICE CALL
AUTOMATIC VOICE GUIDE FROM VISITOR’S PHONE
5
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MOBILE APPS AND CULTURE
2 Before visit
3 During visit
4 After visit
1 Virtual Visit
cultural product
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Mobile App
Mobile App
Mobile App, SMS, QR, NFC,
Voice, Signs
Foursquare and
comments
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FUTURE EXPLOITATION
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Future updates
After visit communication
Visitors’ comments
Service bundling
Tickets
Offers
Visit other places
Just in time and
place
Offers
Mobile Payments
Augmented Reality
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| THANK YOU
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