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2 THE SPECIALIZED BAAS

BAASBAASBAASPingPal Backend-as-a-Service - BaaSPingPal Backend-as-a-Service - BaaS

EXPLAINEDEXPLAINEDEXPLAINED MOBILE APP BACKEND

IN THE CLOUD

MOBILE APP BACKEND

IN THE CLOUD

1 THE COMMON BAASMost application developers (web or mobile) require a core set of features in their app provided by most BaaS.You usually buy the service as a monthly subscription.

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Reliable data syncronization

Security

Scalability

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Rule of thumb says that a generic BaaS saves 50% of development cost and time for an app project

User management

Social media integration

Data storage

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Push notification

Messaging

App analytics dashboard

The global BaaS market is estimated to grow from $216.5 million in 2012 to $7.7 billion in 2017. This represents a compound annual growth rate (CAGR) of 104% from 2012 to 2017.MarketsandMarkets October 17, 2012

EXAMPLE: PARSEParse is one of the largest BaaS companies providing common features

Data from parse.com, developereconomics.com and TechCrunch July 2, 2013

PARSE24%

24% market share

�Bought by Facebook

end of April 2013for > 85 MUSD

�60k apps April 2013

100k apps June 2013growth 25% monthly

iOS, AndroidWindows 8

Windows Phone 8JavaScript

OS X

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Custom cloud code

Hosting

There are a few emerging BaaS that have a specific niche focus, like PingPal. Besides offering the standard features they have extended high level feature modules targeting more specific and complex needs for specific app types.

Rule of thumb says that a specialized BaaS can save 70% or more of development cost and time for an app project

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EXAMPLE: PINGPALPingPal is a specialized BaaS for branded apps in for instance

outdoor, tourism, events, family safety and mobile workforce management markets

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Chat

Voice over IP

HW Positioning tags

Lean on data and battery

iOS, Android, Web

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Map provisioning

Off-line maps

Custom maps

“Non-maps”

Points of Interest mgmt

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Positioning

Positioning as a dialog

Privacy protection

Cross platform and app

Tracking

For more info about PingPalplease visit www.pingpal.se

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