mobile: deep dive into responsive design€¦ · responsive design the benefits of developing...
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Mobile: DEEP DIVE INTO
RESPONSIVE DESIGN
The benefits of developing responsive design and how to do it
right
Michael Türk
Sabrina Toth
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Anteil der deutschen Onliner, die das mobile Internet nutzen
Quelle: ARD/ZDF Onlinestudie
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Quelle: M-Commerce Studie VERBRAUCHER INITIATIVE e.V. & eBay GmbH
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Mobiler Anteil im eCommerce in ausgewählten Branchen
Quelle: Zanox
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Wie die meisten Produkte online gekauft werden
Quelle: phaydon
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10 Gebote Best Practices
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1. Form follows Content
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2. Inkonsistenz sehr teuer
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3. Mobile First realistisch?
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4. Fokus auf alle wichtigen
Geräte
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Quelle: creativeconstruction
Mobile- vs. Desktop-Nutzung
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5. Käufer-Kontext & -Ziele
beachten
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6. Verhalten abhängig vom
Gerät
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7. Die Auswahl der
Plattform ist essentiell
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8. Testen, testen, testen
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9. Responsive Designs sind
niemals fertig
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10. Just Do It
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Vielen Dank für Ihre
Aufmerksamkeit