M O B I L E - F R I E N D L Y S O C I A LG A B B I E P A P A Z O V

T H E W O R L D I S B O T H M O B I L E & S O C I A L

M O B I L E T R E N D S

M O B I L E T R E N D S

56% of American adults have a smartphone

55% of social networking happening on a device

91% of adults have their mobile phone within arms reach 24/7

1 out of 4 web searches happen on mobile

W H Y M O B I L E - F R I E N D L Y S O C I A L ?

W H Y M O B I L E - F R I E N D L Y S O C I A L ?

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Mobile social networking is on the rise

Mobile users share twice as often

Highly targeted mobile social ads

T O P 5 S O C I A L N E T W O R K I N G A P P S

T O P 5 S O C I A L N E T W O R K I N G A P P S

44% 35% 30% 22% 11%

F A C E B O O K Y O U T U B E G O O G L E + T W I T T E R I N S T A G R A M

F A C E B O O K

78% of US Facebook users come from mobile

Don’t neglect the basics Catch their eye with quality content

Build mobile-adaptive Facebook apps

TIPS

Y O U T U B E

40% of YouTube traffic comes from mobile

Think about the mobile viewing experience Make links easy to find

Keep videos short and sweet

TIPS

G O O G L E +

343 MILLION active Google+ users

Optimize your content with keywords & hashtagsRemember to add title tags and meta descriptions

Claim your Google+ Local profile

TIPS

T W I T T E R

60% of Twitter traffic comes from mobile

Encourage on-the-go sharingSearch for keywords by location

Leverage multimedia content

TIPS

I N S T A G R A M

150 MILLION active users per month

Focus on high-quality picturesStrategically use hashtags

Search for Foursquare check-ins

TIPS

T Y I N G I N T O A F U L L D I G I T A L S T R A T E G Y

S T E P S F O R M O B I L E O P T I M I Z A T I O N

S T E P S F O R M O B I L E O P T I M I Z A T I O N

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accessible info, quality content, mobile-adaptive apps

high-quality visuals and audio, visible links, short and effective videos

optimized content, title tags and meta descriptions, Google+ Local page

on-the-go sharing, geo-targeted keyword searches, multimedia content

high-quality photos, strategic hashtags, check-in searches

Facebook:

Youtube

Google+

Twitter

Instagram

Q U E S T I O N S

tweet your quest ions us ing the hashtag

# P R P L W E B I N A R

T H A N K Y O U .

contact information

— gabbie@prpl .rs

@GABBIEPAPAZOV

R E S O U R C E S

Pew Internet-Mobile

Report: Nearly 40 Percent of Internet Time Now On Mobile Devices

55% of Social Networking Consumption Occurs on a Mobile Device

Don’t Need Mobile? You’re Nuts

Why Smart Social Marketers Think Mobile First

Top Global Smartphone Apps

When It Comes to Social Media Sharing, Mobile Rules

8 Surprising New Instagram Statistics

Next-Gen Retail: Mobile & Beyond

Shoutlet Mobile-Friendly Social White Paper