1. Advertising Automation Software Mobile Gaming Studies The past, present and future in 9 charts 2. 1. App Monetization Strategy: A Look Back According to a 2014 study conducted by app testing firm Swrve, offer walls came out on top as the least annoying method of tapping non-paying players for revenue; banner ads scored the highest. Paying attention to gamers preferences is crucial for monetization in 2015. 3. 2. Gender Targeting: A Look Back In 2014, EEDAR (Electronic Entertainment Design and Research) studied how females and males fall in terms of favorite game genre, and the results are still highly valuable to digital advertisers. The split appears to be 50/50 for casino skill games, while action and matching puzzle games are more polarizing. 4. 3. 2015 Games Revenue: Global Investment bank Digi-Capital predicts that mobile games revenue will hit $38B by 2018, increasing its domination of the gaming industry over the next few years as the growth of online and console gaming slows down. 5. 4. 2015 App Store Revenue: By Country In Japan and South Korea, app store revenue clocks in at over 90% in favor of the games category, compared to the US (80%) and the UK (70%) in Q1 2015. 6. 5. 2015 Revenue: Downloads v. In-App Purchase The popularity of the freemium monetization model is clearly increasing the prevalence of in- app purchasing as a revenue driver for mobile game developers. According to eMarketer, in-app revenues for mobile games will total $1.82 billion in 2015 (59.8% of all mobile game revenues) and continue to trend upward in share next year. 7. 6. 2015 Revenue: Mobile App Install Ads Mobile app install ads have experienced a recent surge in popularity, and BI Intelligence indicates that revenue generated by MAI ads (an estimated 30% of all mobile ad revenue) will continue to ramp up in the next few years reaching $4.6B in 2015 and jumping to $6.8B by 2019. 8. 7. 2015 Top Apps: Downloads v. Revenue A recent report by App Annie Intelligence shows that while mobile games may be overshadowed by messaging apps in terms of downloads, mobile gaming studios like Supercell and King claim the lions share of revenue in the iOS and Google Play stores. 9. 8. 2015 Mobile Game Downloads The International Data Corporation estimates that the rise of smartphone and tablet purchases will contribute to 45 billion mobile game downloads this year and 60 billion in 2018. 10. 9. 2015 Market Share: Asia Chinas digital games market growth is 5x bigger than the rest of Asias making it a prime candidate for geotargeting this year.