mobile is the new black
TRANSCRIPT
Sonny CohenDirector of Internet Marketing StrategyDuo Consulting
How many website visitors did you disappoint today?
• Build the business case for mobile• Understand what a mobile website is• Justify budget for the mobile initiative
right for your firm
It’s a mobile world• In 2011 the number of smartphones sold exceeded the
number of PCs Sold
It’s a mobile world• In a few years, the number of mobile devices will DWARF
the number of PCs
It’s a mobile world
• Global Internet users will double over the next few years — and most will be mobile
• G-20 = major industrial and developing countries
It’s a mobile nation
• 113.9 million internet US users – 17%+ from 2011
• 106.7 million smartphone US users – 18%+ from 2011
MOBILE PHONES WILL OVERTAKE DESKTOP COMPUTERS AS THE MOST COMMON WEB ACCESS DEVICE IN THE WORLD
— GARTNER
It’s a mobile nation
Is it a mobile law firm world?• 55% of the Fortune 500 have mobile “optimized” Website*
• 28% of the AMLAW 100 offer a Mobile “Enabled” version of their website**
BAKER & MCKENZIE
DLA PIPER
SKADDEN
LATHAM & WATKINS
KIRKLAND & ELLIS
*Interactive Advertising Bureau July 2012**Nancy Slome 1:1 Interactive November 2012
Your firm’s mobile world
Are you comfortable with consensus?
Know your Clients Know your Site Analytics
Mobile Business Case – the Data
Desktop vs Mobile Visitors:• Current Visits By Mobile Devices• 1 Year Visitor Trend Line• Bounce Rate• Time On Site• Pages Visited
Take a Snap Shot of November 2012• 10% of visits are mobile• Pages visited - 70% of desktop pages visited• Visit length - 58% of desktop visit length• Bounce rate – 22% higher (bounce rate = only visit 1
page)
What’s the Trend?• October, 2011 – 4000 mobile visitors• October, 2012 – 6614 mobile visitors• 65% Growth in mobile visitors in 12 months
• ** (overall visitor traffic stable/flat)
So you want a Mobile friendly website?
• “Mobile Friendly” Is Not A Development Term• Neither is Mobile Enabled• Neither is Mobile Optimized
Mobile ≠ Smartphone
• Phones• Tablets• Game Console• E-Reader• Car Dashboard
• TV• Appliances• Household
Windows• Bathroom Mirrors
Mobile friendliness
Understanding Stylesheets & Themes
Desktop Web Stylesheet Print Stylesheet
Mobile friendliness• Your M.Lawfirm.Com** options:
• INSUFFICIENT Auto-mobilizers (Google: “mobile website”)
• BADWeb stylesheet – static website
• OKweb stylesheet – integrated with CMS
• GOODcustom theme & web stylesheet – integrated with CMS with mobile content
• BESTresponsive design
** m.lawfirm.com is a convention
Mobile friendliness
For illustrative purpose only.
Mobile friendliness• STATIC WEBSITE
• Easy to build – hard to manage• Tech skills to maintain
• INTEGRATED WITH CMS• “Flow” existing content
Mobile friendliness
• Custom Mobile Style Sheet
• Integrated with CMS
• Location Aware
Mobile friendliness
• Information Architecture• User Experience
Mobile Really friendly
• Responsive Design
http://www.npr.org/blogs/therecord/
Mobile Really friendly
Mobile Really friendly
• Responsive Design• Content decisions• User experience• Information architecture
Mobile Really Friendly
Mobile FirstMobile First is the idea that web sites should first be designed for mobile devices, including only those tasks/items that website visitors use most. Then as screen real estate increases, add in tasks/features as needed based on user priority.
Mobile StrategyApps
Client Intranet
Email Lawyer Services
•Document Assembly
•Document Storage/collaboration
•Time/Billing Entry
Sonny CohenDirector of Internet Marketing StrategyDuo Consulting