mobile is the new internet : connecting your new business with mobile customers
DESCRIPTION
This presentation is introduction applying developing a mobile strategy for small business owners. Covering a wide range of options currently available to connect with mobile users.TRANSCRIPT
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MOBILE IS THE NEW INTERNET
Chris Mohritz
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AGENDA
● What is Mobile?● Why is Mobile Important?● The How-To Buffet● F&Q
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WHAT IS MOBILE?
● Verb vs. Noun● Mobile Apps vs. Mobile Web● Think: “Wireless Computing”● Internet ≈ Mobile ≈ Internet
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MOBILE IS ALL ABOUT...
Improving Customer Experience
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WHERE IS MOBILE TODAY?
● 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site (Gomez)
● 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit (Gomez)
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WHERE IS MOBILE TODAY?
● 1/2 of all local searches are performed on mobile devices (Microsoft Tag)
● 39% of instances where a consumer walks out of a store without buying were influenced by smartphones (Motorola Solutions)
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WHERE IS MOBILE TODAY?
● Mentioning a location in mobile ads and search results can increase click-through rates up to 200% (ThinkNear)
● 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store (comScore)
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WHERE IS MOBILE TODAY?
● 91% of mobile internet access is for social activities, versus just 79% on desktops (Microsoft Tag)
● If all US mobile internet time was condensed into an hour, 25 minutes of it would be spent on email (Return Path)
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MOBILE USAGE THROUGHOUT DAY
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WHERE IS MOBILE GOING?
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THE HOW-TOS
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WHAT THE DATA SAYS"What is measured improves."
~Peter Drucker
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TRACK & MONITOR
● Across All Channels & Tools● Take Advantage of Free Tracking Tools● Go Beyond Clicks: events, apps, heat maps
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MOBILE SEARCH#1 Browser Function on Smartphones
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BE FOUND
● Google Places Listing Verification● Provide full business details (hours,
photos, etc.)● Take full advantage of mobile device
functionality (hard work is done, just fill in blanks)
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LISTING DEMO
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MOBILE OFFERS
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OFFERS DEMO
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MOBILE WEBSITE
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No single screen size makes up > 20%
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RESPONSIVE VS. DEDICATED
● Dedicated = 2 separate websites● Responsive = 1 “smart” website
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RESPONSIVE DEMO
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MOBILE WEBSITE TIPS
● High-performance● Stay Simple (especially on smaller screens)
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MOBILE MESSAGING
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MOBILE-OPTIMIZED EMAIL
http://www.emailmonday.com/mobile-email-usage-statistics
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TEXT MESSAGING (SMS)
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MOBILE RELATIONSHIPS
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CUSTOMER LIFECYCLE
http://blog.infusionsoft.com/product-tips/create-the-perfect-customer-lifecycle-for-your-business/
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MOBILE PURCHASES
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MOBILE PAYMENTS
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MOBILE ADS
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ADS DEMO
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MOBILE APPS
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COMPLEMENT YOUR PRODUCTS
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MOBILE SIMPLICITY
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QR CODES & NFC TAGS
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MOBILE GLOBAL
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SOLOMO
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RECENT TREND
● Integrating best of location-based and mobile technologies with social media to engage customers
● Be shareable
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MIX & MATCH
● Track & Monitor● Mobile Search● Mobile Offers● Mobile Website● Mobile Messaging● Mobile Relationships● Mobile Purchases● Mobile Ads● Mobile Apps● Mobile Simplicity● Mobile Global
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RESOURCES
● www.HowToGoMo.com● www.TheMobilePlaybook.com● www.GoMobileBook.com● www.MobileMarketingMagazine.com● www.ThinkWithGoogle.com/MobilePlanet