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Mobile & JournalismMobile Media Innovation Module 4
MobileMediaModule• TheMobileMediaModuleisdesignedasatwo-week,broad-basedstudy
onthemobilelandscapethatcanbeappliedinmanycourses.• TheprogramwasimplementedatOhioUniversity’sScrippsCollegeof
CommunicationtosupportourScrippsInnovationChallengeandtobuildknowledgeofthemobilelandscapeacrossourcommunicationcurricula.
• Forimplementation,webroughtinanexpertinmobiledevelopmenttoteachinfourexistingclassesovertwoweeksinSpring2013.Facultyteachingthoseclassesbecamethestudentsandbuilttheircapacitytoteachthematerialinsubsequentsemesters.
• By“hackingthecurriculum”usingthe“modulemethod,”wewereabletoreachmorethan500studentsinonesemesterwithnewmaterial.
• Formoreinformation,contactDr.MichelleFerrier,associateprofessor,E.W.ScrippsSchoolofJournalism,[email protected].
MobileMediaInnovationModules
• Part1:FundamentalsofMobile• Part2:AudienceandUsage• Part3:SocialandMobile• Part4:MobileandJournalism• Part5:mCommerce andMonetization• Part6:AppDevelopment
Mobile&Journalismhttp://www.washingtonpost.com/blogs/the-switch/wp/2014/01/31/todays-iphone-is-more-useful-than-3000-worth-of-gadgets-from-a-1991-radio-shack/
Mobile&Journalism
• QuickDiscussionQuestions• Howhasjournalismchangedinthelast10years?
• Is"pro-am"thefutureofjournalism?NYUprofessoradvocates,perhaps...
• Whatdoyouthinkthetoolsofjournalismwere10yearsago?20yearsago?
Mobile&Journalism
Mobile&Journalism• Howhavenewspapersbeenaffectedbymobileandtechnology?– Advertising
• Revenueisonthedeclineasadvertisersshifttodigital– SocialMedia
• Facebook&Twitterhavebecomereliablesourcesofinformationandnews
– User-generatedcontent• Everyoneisareporterwiththeproliferationofmobilephones(cameras),blogsetc.
– Blurredlines• OnlinepropertieslikeTMZ&Buzzfeedhavebecomeacceptedas“news”
– Readinghabits• Consumersarenolonger“reading”…so,writinghaschanged.
Mobile&Journalism• 50%ofthepubliccites
theInternetasamainsourceofnews
• 71%ofyoungerAmericanscitetheInternetasamainsourceofnews
• MoreAmericanadultsconsumenewsonmobile
• Themajorityofmobilenewsusergettheirnewsvianewssitesasopposed toapps
Mobile&Journalism
• Onlinenewsconsumersseemorepressbias&lessintegrity
Mobile&Journalism
• HowisMobileConsumptionChangingJournalism?
• "Facebook,Twitterplaydifferentrolesinconnectingmobilereaderstonews"
Mobile&Journalism
• Discussthevideo–Whataresomeofthemajorchallengesfacingthejournalismindustrytodaywiththeadventofmobile?
– Howwouldyouchangeyourwritingtosuitamobileaudience?
– Ifyouweretheeditorofalargenewspaperthatneededto‘adaptordie’,whatwouldyoudodifferently?
DiscussionQuestions• ArticleI:“WhoKilledtheMagazineApp?”• HowmanymagazineappsdoyouhaveonyouriPhoneoriPad?
• Ifyouweretheeditorofapopularmagazine,wouldyougodigital?Ornot?Why?
• Doyouenjoyreadingonyourmobiledevice?
• Howistheexperiencedifferentfromreadingaprintedmagazine?
• http://www.adweek.com/news/press/who-killed-magazine-app-153253
DiscussionQuestions• ArticleII:“TheTransitiontoDigitalJournalism”• Whatinstrumentdoyouthinkislargelyresponsiblefor
theshifttoDigitalJournalism?
• Whataresomeadvantagesofusingacellphoneinjournalism?
• Didanyofthestatisticssurpriseyou?Whichandwhy?
• http://multimedia.journalism.berkeley.edu/tutorials/digital-transform/mobile/
DiscussionQuestions• ArticleIII:“4TechDinosaursThatWillFinallyDiein2015”• Howmanyofthesedoyouuse?
• Doanyofthese“dinosaursaffectthewaythatyouaccessnews?
• Doyouagreewiththeauthor’sassessmentofnewspapersandmagazines??
• http://www.forbes.com/sites/85broads/2014/02/27/4-tech-dinosaurs-that-will-finally-die-in-2015/