MOBILE LICENSING

The Smurfs’ Village

• The sixth highest grossing iPhone/iPad app on all of the App Store

in 2011 (Source: Apple)

• #1 Top Grossing App in 80 countries

• More than 40 million downloads worldwide across iOS and

Android versions

• Drove 7+ million views to the theatrical trailer through “Cinema”

Mushroom

• 5.5 million views during seasonal “Smurfs Christmas” Blu Ray

release

iStorybook & iTalk

• The adventurous story of “The Smurfs” for iPhone and iPad – Featured in iTunes store “Books” week of theatrical release

• Includes fun games for parents and their children to enjoy

• Keep a talking Smurf in your pocket with the iTalk Smurf!

– Share Smurfy messages with friends

– Listens and repeats everything you say

• Estimated Impressions: 1 million+

MIB 3 Mobile Game PLATFORMS: iOS, Android, Java

Top 10 Free App on iTunes in 89 countries

Featured on iTunes and Google home page banner ads upon launch

5 million installs first month

4.5 out of 5 star ratings

Marketing

NCM Media Buy

In theatre spot providing 12-15 million impressions in US

Partnership with Sony Mobile

Pre-installed on Sony Xperia devices

MIB 3 Mobile Game • Over 300k gameplay trailer views week of theatrical release

• Co-promotions with various carriers internationally

• MIB 3 Facebook Tab on Gameloft page

– 5+ million followers

– Game & theatrical trailer included

• Platform: iOS- iPhone, iPad, iPod. (Android coming soon)

• Based on the highly successful gaming mechanic of Hotel Dash, Playfirst’s Hotel Transylvania Dash proved to be a Monster Hit!

• Released Worldwide with over 1 Million downloads in 2 weeks −#1 Game on iPad in the US iTunes store for 6+ days − Top 20 game on iPhone for 6+ days −4.5+ Star Reviews

• Prominent placement from Apple on multiple iTunes Store home pages

• Month-long game trailer placement in 33 shopping malls across the US including Los Angeles, New York, Massachusetts

• Excellent press coverage − USA Today Print, G4TV, Examiner, IGN, AOL, Gamezebo, Business Insider,

Gamespot, CNBC, Yahoo!, Games.com and more

− Addicting Games “Play of the Week” (a Viacom/Nickelodeon company)

• Featured on iTunes Store Homepage throughout entirety of Halloween promotion

• Full reskin of creative/game promoting Deluxe version for $2.99 and additional 2 new levels for $.99

• Close to 400M impressions during the first 7 days • Established user database and relationships with iTunes vital in games success

•Platform: iOS, Android, PC •Released Worldwide in English and Spanish •Top 20 Book for the iPad on iTunes Store •Includes a coloring book, puzzle games, and a cookbook to share the fun with everyone!

−Cookbook used for Publicity events, Digital Marketing efforts

Storybook

Mobile Game

• Platform: iOS, Android

• Innovation at it’s finest- Combines Augmented Reality

technology, GPS mapping, and fun gameplay into one action

packed game!

• 5 star reviews from press, app, and most importantly

Ghostbusters fans

• The #1 Augmented Reality Game consistently used by iTunes for

related promotions

Mobile Game

• Platform: iOS, Android

• Release Date: 1/24/2013

• Freemium game brought to you by the developers of Smurfs‟ Village

• iTunes feature under main, „Editor‟s Choice‟ banner across all platforms

• Armed with an arsenal of proton packs and spirit traps, players will be

able to upgrade their gear by running experiments, capturing ghosts

and acquiring all-manner of strange and exotic slimes

Mobile Game

• Platform: iOS, Android

• GHOSTBUSTERS downloadable content in Car Town

• Ranked #1 Role Playing, #2 Simulation, #14 Free Game week of launch

• 13.3 million impressions of Ghostbustersin game within first week

• 1 million fans participated in GB quest

• Due to mass success, will launch a Ghostbusters 2 mini game

•PLATFORM: iOS, Android •First mobile game based on the fan-favorite franchise

•Stays true to both the recently released film and the classic original Robert A. Heinlein novel

•Endless runner with high speed combat and fast paced gunfights •Link directly to iTunes release of film

•Platform: iOS •Storybook Featuring Auto Play, Read To Me, and Read To Myself narration options, readers will also be in search of eight hidden treasures that they need to collect in order to win the coveted “Pirate of the Year Award.” •Features a “Piratize Yourself” app

•Used for promotion of DVD release •QR Code linking to the game on promotional materials at Boomers! Pirates treasure hunt

•Platform: iOS, Android •Jump, dive, and crawl through houses as quickly and quietly as you can to deliver gifts to children around the world. •#1 Kids Free app in the UK, #5 Kids Paid in the US

•Platform: iOS •An interactive storybook app reveals the incredible answer to every child's question: “How does Santa deliver all those presents in one night?“ •Includes fun games for parents and their children to enjoy •Keep a talking Arthur or Santa in your pocket with the iTalk app!

•Share recorded messages with friends •Listens and repeats everything you say