smurf presentation
DESCRIPTION
Padilla presentation 4/27/2011TRANSCRIPT
April 27, 2011
@BeTheMatch
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Agenda• Intros• Be The Match background• Our social strategy
– Integrating communications– Relationship building– Listening– Messaging– Measuring– Using cool tools
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Be The Match backgroundBe The Match is… a movement
… to save the lives of patients with leukemia and other blood diseases
• Joining the Be The Match Registry• Donating umbilical cord blood• Contributing financially• Volunteering time
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Integrated Plans
• Overall social strategy focuses on reach & impact• Tactics and messages part of integrated programs & campaigns
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Cross channel promo
Case Study: Pepsi Refresh project• Reuse content on many
channels as you can
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Relationship building
What is an influencer?Someone who:
Promotes your brandPassionate about your mission
It's about building long-term relationships
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Relationship building
SMART Volunteers
Inspired by you…
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Relationship building
• Closed Facebook group
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Engagement• Not how many followers, but how much they engage • Fans and followers are important, but what engages them?
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Engagement
• Short conversational messages
• Include a call to action
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Measurement• Weekly social media dashboard• Quarterly web and social trends• Campaigns• Diagnostics
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Cool Tools• SproutBuilder• SproutBuilder
– Interactive ads– Widgets, Badges, Facebook pages, etc
Cool Tools• SproutBuilder
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Cool Tools• Sprinklr
– Post from within the tool– Manage multiple brands
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Cool Tools• Sprinklr
– Post from within the tool– Manage multiple brands
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
People we follow• Mashable• Social Media Today• David Armano• Julien Smith• Chris Brogan• Gary Vaynerchuk• eBob
The NATIONAL MARROW DONOR PROGRAM® operates the Be The Match Registry®.
Questions?