mobile marketing 2.0
Post on 20-Sep-2014
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What will Mobile Marketing 2.0 look like? Certainly nothing like the Web but mixing Mobile Apps and the most personal Marketing channel, there is a clear opportunity to engage in a deep conversation with the fans of your brand & products. So, do not wait tomorrow, start doing it today!TRANSCRIPT
Company Confidential
Mobile Marketing 2.0“From bluetooth till mobile app’s”
Mobile Marketing Forum 2009May 13th, 2009Le Méridien
Luc Francis Jacobs
Company Confidential
About BlueTalk
• Founded in 2006• Core Activities: Java Client-Server based mobile application development with focus on monetization of Contents, Brands & Communities, manage our own Bluetooth networks & Consultancy.• Some references:
Company Confidential
Mobile Solutions Experts1. Mobile Marketing
• Bluetooth networks• Appstore presence• Tailor made
2. Mobile Applications• Offline• Interactive• Branded clients• Mobile Social Networking
3. Services• Consultancy• Campaign creation• Campaign programmation• Project management• Support, maintenance & installation
Company Confidential
Some Basics about Mobile 4.0 Billions mobile subscribers e.o. 08 (61% penetration)
Mobile telecoms 2008 total revenues $742 Billions SMS Revenues 2008: $95 Billion (ITU)
(More than Cinema, DVD, Music & Video games combined !)
Mobile data content $56 Billion in 2008 SMS used by 2,8 Billion people EOY 2008 988 million people access the internet by mobile. Total 2008 Handset sales 1.200 Billion units 82% of the population never turns off his mobile
phone! The mobile phone screen has worldwide more
eyeballs than television !
Data on courtesy of Tomi T Ahonen
Company Confidential
What they say about Mobile Marketing...
From 2,2 Billion USD in 2008,Mobile Marketing should grow to 11,4 Billions USD in 2011 according to Informa, 16 Billions USD according to IDC… In Europe (BUSD)
Worldwide (BUSD)
Company Confidential
Is this going to be Mobile Marketing??
On courtesy of http://www.mmaglobal.com
Company Confidential
Why Mobile as a Marketing vector? It’s yours, its personal, it’s never shared, even with..
It’s always on, until the battery runs out
It’s always with you, until you loose it
It is at the point of consumption, unless you forget it
You can use it to do useful stuff, like payment
It is at the point of creation...
Provides personalisation, location, attention &metadata to die for !
On courtesy of Tony Fish
Company Confidential
The Intelligent web
Harnessing collectiveIntelligence
Harnessing collective
Intelligence
Harnessing collective
Intelligence
Data is theIntel inside
Data is theIntel inside
End of the s/wRelease cycle
End of the s/wRelease cycle
Light wt Programming
models
Light wt Programming
models
S/W above aSingle device
S/W above aSingle device
Rich user experience
Rich user experience
Web As A Platform
Web As A Platform
Web 2.0
SaaSSaaS
Source O’Reilly Media
“Social media is people having conversations
online”
Company Confidential
"Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's
not.“
Seth Godin
Image: http://www.gapingvoid.com/
And it’s not about the TECHNOLOGY
Company Confidential
Make it as easy as possible for your fans to find it and spread the word
Help people to learn from each other, create mass of conversations, then
get talked about
Create content and services that are worth passing on
SO, CREATE CONTENT THAT IS REMARKABLE
http://www.flickr.com/photos/oldflints/
Company ConfidentialRef: http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf
Marketing spend
generates traffic
Some of that traffic sticks
Users are inspired and enabled to talk about your
product
They spread the message around the network
SETH GODIN – ‘FLIPPING THE FUNNEL’
Company Confidential
mobile content
mobile content
Harnessing Collective
Intelligence
Capturing Content at the
Point of inspiration
Extending the web
Mobile web 2.0
I am a tagmy identity
I am a tagmy identity
multilingualmobile access
multilingualmobile access
digital convergence
digital convergence
mobilesearch
mobilesearch
AJAX/widgets
AJAX/widgets
Uniquely mobile
LocationLocation
On courtesy of Tony Fish
“Mobile is THE P2P network
where people can share
experience’s”
Company Confidential
LINEAR
Scheduled
Appointment
Sit back
Messages
NETWORKED
On demand
Whenever, wherever
Participative
Experiences
We control the way it is delivered
We allow you to play with it, pass it on
Content we think you’d like Content we know you like (because you’ve told us)
What about the Customer Experience?
Company Confidential
To summarize, in this new mobile era...
Loyalty is Dead
Trust is the Challenger
the Princes are Editors
the Princesses are Sense and Simplicity
Attention is Queen
Metadata is King
Content is the Currency
And the implementation is much more difficult !!! ;-)
Company Confidential
You want an evidence of this?
Mobile Europe, March 2009 Edition
Company Confidential
Straight from the Horse’s mouth!
Mobile Europe, March 2009 Edition
Company Confidential
So, Take a Great User Interface…
Company Confidential
Target the devices in their pockets...
Not only the iPhone ! ;-)Java (J2ME) is available on 92% of the devices
Company Confidential
Ensure delightful “Ease of use”…
Fast Response time
«1 -Click away»
« Sticky » Apps
Company Confidential
Profile
Add Social Network functionalities…
Status Messages
Share Media Rate/Blog Events/Calendar
Groups
Company Confidential
And give them content to die for !
Video from Fox
Company Confidential
Thank You !
For more information:
Luc JacobsBusiness Development & Strategy+32 475 92 99 [email protected]@bluetalk.be www.bluetalk.bewww.bluetalk.be
Get your mobile demo by activating Get your mobile demo by activating BluetoothBluetooth on your on your Mobile or surf toMobile or surf to www.bluetalk.be/bluetalkwww.bluetalk.be/bluetalk