mobile marketing bratislava
TRANSCRIPT
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MOBILE MARKETING:
SO MANY POSSIBILITIES
An exploration of all the possibilities to reach customers via
mobile
Wei-Hai Chu
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Posledných 5 rokov otriaslo základmi
médií, prístupom k informáciám, k zábave
a v mnohých ohľadoch aj spôsobom našeho
správania. Táto zmena so sebou potencionál-
nym zákazníkom priniesla obrovské marke-
tingové príležitosti a možnosti cielenia.
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Mobile Marketing before smart phones and Tablets
SMS, that obscure little extra data channel….still very effective
7.5 TRILLION
$130 BILLION
1BILLION
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20% OF YOUNG
ADULTS LOOKED AT
THEIR SMARTPHONES
DURING SEX
Smartphones
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1.5 Billion
57 % will not recommend a business
with a poorly designed mobile site
Adults spend more media time on mobile than newspapers and magazines combined
12 % of Americans’ media consumption
34 % have made a purchase using their mobile phone
40 % will go to a competitor’s site after a bad mobile experience
June 29, 2007, Apple launches the iPhone
Smartphones
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April 30th 2010 Apple launches the iPad
11 % of USA adults own a tablet
54 % users send email on their
tablet daily.
59 % the tablet replaces a print newspaper or magazine
57 % takes the place of television news
85 % talked with someone about an article they read
41 % share news through email or
social networking
Tablets
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What’s hot now
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One size fits all
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Loyalty in your pocket
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All Inventory at hand
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Instant showroom
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TaylorMade Golf of America
Product launch
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Almost 5000 subscribers in one
month
57% redeemed the text message
offer
$196,101.87 in new revenue
during the first month.
average spend 500% more than
customers that didn't receive the
offer.
SMS is still alive
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The future of Mobile Marketing
“1984”…times 100!
Ultra
Targeting!
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Resistance is Futile
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