mobile marketing presentation
DESCRIPTION
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.TRANSCRIPT
COSSETTE MEDIA
MOBILE MARKETING
ROYAL LEPAGE ATLANTIC
1
GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST
WHY IS MOBILE IMPORTANT?
3
WHY MOBILE?> Perpetually connected, constant companion
> Ubiquitous uptake regardless of culture
> Accessibility to social circles at all times
> Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones
4
What do you take with you?What do you take with you?
WHY IS MOBILE IMPORTANT NOW?
5
There are now more mobile devices than televisions and computers combined
MOBILE PENETRATION
6
SMARTPHONE PENETRATION
7Source: Cisco Systems, Feb 2010
USERS BY DEMO
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USERS BY DEMO
9
WTF?WTF?
ACTIVITIES BY DEMO
10Source: Pew Foundation Mobile Report 2008!
SOCIAL DRIVES MOBILE
11
11/9/09 Facebook announced that 1/4 of their monthly worldwide visits or 65 million visits, are via mobile.
BIG SPENDERS
12Source: comScore, Google commissioned study, October 2009
Total Internet Spending in the Last 6 Months
SHOPPING
13
SHOPPING
14
MOBILE TECHNOLOGY
15
MARKET SHARE
16Source: http://www.netmarketshare.com June 23rd, 2010
CANADIAN MOBILE MARKETING
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TYPES OF MOBILE MARKETING
SMS
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Of the 270 million US cell phones currently subscribed, over96% of them are SMS capable
Of the 270 million US cell phones currently subscribed, over96% of them are SMS capable
with keywordText Messagewith click-2-call andmobile links
with keywordText Messagewith click-2-call andmobile links
DISPLAY ADS
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> Click to call
> Click to email
> Directions
> Promotional coupons
> High engagement rate
SEARCH ADS
21
37% of local online searchers visited a business in person
37% of local online searchers visited a business in person
46% of local online searchers contacted a business by telephone
46% of local online searchers contacted a business by telephone
APP MARKETING
22
APP MARKETING
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APP MARKETING
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Advertising fuels App market growth
PUSH MARKETING
25
Deploy location and proximity-based content and offers to mobile phones. Bluetooth zones can be set up in retail settings and other venues to enable consumers to receive special offers and content on their Bluetooth enabled phone.
Screensavers Ringtones Coupons Games Etc.
Screensavers Ringtones Coupons Games Etc.