mobile marketing statistics (lesson 1) | communications 4318 | univ. of denver | professor bob bentz
TRANSCRIPT
Mobile Marketing Overview
Lesson 1 – Your Message on the Move
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile is More Important Than…
• Don’t leave home without it…
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Carriers
Bob Bentz, Communications 4318, University of Denver
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Carrier Market Share
• What led to Verizon’s growth last quarter?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Device Market Share
Understand the demographics of the Android and Apple user. What happened to once mightyBlackberry?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Why Aren’t You Doing Mobile Marketing?
Why do you think AT&T has more Apple iPhone users than T-Mobile?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Smartphones
Bob Bentz, Communications 4318, University of Denver
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Smartphone Growth in the USA
• How has the proliferation of smartphones changed the
way we market via mobile?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Device Market Share
• Marketing to Millennials Much?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile as a Medium
Bob Bentz, Communications 4318, University of Denver
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Why Aren’t You Doing Mobile Marketing?
As a business owner, how would you overcome this problem of lack of expertise?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Going Online via Mobile
• Why do you think BING isn’t as high as the others?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Time Spent with Media
• How much longer until print is dead?
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Time Spent with Mobile
• With traditional TV viewing flat, where are consumers
finding this extra time for mobile?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Online Video Growth
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Streaming is Screaming
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Advertising
Bob Bentz, Communications 4318, University of Denver
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Global Ad Spending by Medium
• Is this what you would expect? Where might the
projections be off?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Traditional vs. Digital
• Which of these statistics surprises you?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Global Ad Spending by Medium
• If more people will access the web via mobile than
desktop by 2017, why do you think its share of ad
revenues would still trail that of desktop?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Global Ad Spending by Medium
• What do you think will be larger in five years? Mobile
search or mobile display advertising?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Global Ad Spending by Medium
• Imagine you sell print advertising, how would you answer
your client who has just seen these stats from a company
selling mobile advertising?
Welcome to the Mobile Marketing Class
I hope you come out of this with the ability to confidently run a
mobile marketing campaign at your business or organization.