mobile websites (lesson 4) | communications 4318 | univ. of denver | professor bob bentz
TRANSCRIPT
Lesson 4 – Mobile Websites
The Basis of Your Mobile Marketing Presence
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Share of Web Access
When will mobile overtake desktop?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Are You Optimized for Mobile?
How Friendly is Your Mobile Website?
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Optimized Websites
Why are small businesses not optimizing for mobile?
http://marketingland.com/survey-online-6-percent-smbs-mobile-sites-45-percent-dont-site-73937
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Millennials: Lots of Bad Mobile Sites
Young Adults are a Brand’s Most Coveted Target Market
University of Denver Communications 4318
Mobile Marketing BobBentz.com
What Consumers Think of Mobile Websites
http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf
University of Denver Communications 4318
Mobile Marketing BobBentz.com
How to Make Your Site Mobile Friendly
How Not to Lose Business with Your Mobile Website
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Lost Business
30% are Leaving Sites Often for your Competition
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Lost Business – If Your Site is Not Mobilized
My favorite stat as to why you need a mobile website!
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Web Most Important Features
When designing your mobile website, make these features easy to access.
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Web Most Important Features
When designing your mobile website, make these features easy to access.
University of Denver Communications 4318
Mobile Marketing BobBentz.com
Mobile Web Most Important Features
Features consumers want on your mobile website.