4G/LTE: enabling the Networked Society

Mobile Monday 30th September 2013

Sanne STIJVEMobile Broadband PracticeEricsson Switzerland

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

PACE OF CHANGE

1 billion connected places

50 billion connected things

PLACES

PEOPLE

THINGS

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

By 2018……. 12 times more mobile data traffic

850 MPCs & Tablets

9.3 BNMobile Subscriptions

3.3 BNSmartphone

Subscriptions

6.5 BNMobile broadband

Subscriptions

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

What are people doing with 4G?Study from Everything Everywhere (UK operator)

Source: 4GEE Mobile Living Index, First half 2013 report, 16 Aug. 2013

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

Changing consumer habitsNew Viewing situations

With increased mobile device usage, TV/video viewing finds

its way into new situations and contexts:

Source: Ericsson ConsumerLab TV Media Consumer trends 2013

Kitchen

GymCoffee shop

At work

Bed Bathroom

Restaurant

Subway

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

Changing TV HabitsChanging viewing patterns

Watch any type of TV & video content at least several times a week :

BASE: Germany

Traditional linear TV curve

Morning Noon Afternoon Early evening Evening Night

Breakfast background

TV

Prime access background

TV, zapping, and

impulse viewing

Prime

time

appointment

viewing

Pe

op

le u

sin

g T

V (

PU

T)

Late night impulse

viewing

Emerging TV curve

(advanced viewers)

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

TIME TO CONTENTCRITICAL FOR USER EXPERIeNCE

25%OF Mobile users ABANDON WEB PAGEAFTER 4 SECONDS

50%OF MOBILE USERSABANDON WEB PAGEAFTER 10 SECONDS

”Just a second please”

Commercial in confidence, © Ericsson AB 2013

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

What is yourapplication coverage?

End-user expectations evolve over time!

0.1 Mbps

1-2 Mbps

5-10 Mbps

Casual gaming

Instant Messaging

Basic web browsing

Social media

Standard video

Online audio

Web browsing

HD Video (small)

Online video

Real-time gaming

HD Video (large)

Fixed-Wireless

Peer-2-peer

Cloud services

Seamless

mobile enterprise

+20 Mbps

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

Beyond Mobile broadband service providers

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

› The PS LTE includes the functionality

needed to fulfill the public safety

requirements on mission critical

broadband communication.

› It supports mechanisms to guarantee

access, minimize latency, maximize

security and prioritize the transport

through the network.

Public safety LTE

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

› The Ausgrid electricity network:– Serves 1.6 million homes & businesses

– > 200 large electricity substations, 500'000 power poles, 30'000 small distribution substations and almost 50'000km of aerial and underground electricity cables.

› The wireless access network:– Enables two-way communications between electrical

control devices, back-end systems and households.

– 150 sites covering the metropolitan area of Sydney, and areas north of Sydney.

– Collects data from 12'000 smart monitoring devices, up to 3'000 mobile field computers, and 200 zone substations.

› Why LTE? - efficient and cost-effective– Important telecommunications ecosystem

– Wide range of cost-effective equipment

– Increased speed & decreased latency � LTE well suited to M2M applications such as smart grid.

Smart Grid Network to use LTEAustralia’s largest electricity distributor builds wireless smart grid network

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

LTE Release 12 (“LTE B”)

• Allowing for very low-cost

MTC device types

• Allowing for very low device

energy consumption

• Providing extended

coverage options for MTC

services in challenging

locations

• Handling a very large

number of devices per cell

• Support for direct device-to-

device (D2D) discovery

and/or communication

• Supporting NSPS services

Key challenges to be addressed:

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013

A CONNECTED WORLD IS JUST THE BEGINNING

When one person connects,their world changes.

With everything connected,our world changes.

NETWORKEDSOCIETY

4G/LTE: what to do with all that speed? | Public | © Ericsson AB 2013