mobile monday switzerland #35; lte/4g, stimulating the path to the networked society
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4G/LTE stimulating innovation
in the connected society
Orange Communications SA.
Federico Quevedo B.
Senior Product Manager
Mobile Data Portfolio
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Content
1. Orange 4G network is live with excellent initial results
2. 4G speed driven services are part of our journeys
3. Services & devices are stimulating innovation in
our connected society
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Orange 4G full speed for all without extra charges
� 4G for all 4G for all 4G for all 4G for all our customers irrespective of whether they have a subscription or they are PrePay
� Full speed 4G network with no extra costno extra costno extra costno extra cost
� 71% population coverage 71% population coverage 71% population coverage 71% population coverage by the end of the year (35% @ launch)
� Download speeds of up to 150 Mbit/s 150 Mbit/s 150 Mbit/s 150 Mbit/s (the theoretical maximum speed)
� Today, 80% 80% 80% 80% ofofofof smartphonessmartphonessmartphonessmartphones soldsoldsoldsold by Orange are 4G compatible
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Orange 4G launch reinforced with value added services Highlighting the added value of the 4G quality of experience
� The Orange Me Surf packages also include the use of Zattoo HD TV
free of charge. Zattoo HD TV offers a selection of more than 120 live
channels (30 in HD quality).
� With Zattoo, Orange Me offers state-of-the-art TV entertainment on
smartphones, tablets, PCs and smart TVs.
� Zattoo traffic is free with zero-rated data access
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Orange 4G takes-up with excellent initial results
Source: OCH Investor’s presentation
Customers embrace our Customers embrace our Customers embrace our Customers embrace our datadatadatadata “à l carte” model“à l carte” model“à l carte” model“à l carte” model
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Orange 4G success factors
Key enablers Key enablers Key enablers Key enablers
Wide residential coverage
Broad choice and availability of LTE-enabled devices
Reasonable/attractive pricing
Awareness of LTE’s performance and availability
Applications/Services leveraging 4G LTE capabilities
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Today, a complete OTT apps ecosystem benefits from 4G speed
ZattooZattooZattooZattoo
Watch a huge selection of TV channels with one App. Bring your favorite TV channels with you wherever you go. Our Zattoo TV Guide gives you the perfect
overview, so you can record your favorite and watch them whenever you want. You don't have to miss your favorite series, sport events or news, even while
you're on the go or at home.
MUSICMUSICMUSICMUSIC
HD TVHD TVHD TVHD TV
HD VIDEOHD VIDEOHD VIDEOHD VIDEO
PERSONAL CLOUDPERSONAL CLOUDPERSONAL CLOUDPERSONAL CLOUD
COLLABORATIVE CLOUD COLLABORATIVE CLOUD COLLABORATIVE CLOUD COLLABORATIVE CLOUD
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Gaining overall importance … fast
Source: EE (UK) – H1 2013
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4G is knocking the door of innovators
Source: Arthur D. Little analysis in “The business benefits
of 4G LTE”
Relevance to business applicationsRelevance to business applicationsRelevance to business applicationsRelevance to business applications
� Horizontal applications(such as fully-mobile virtual desktops or sales force automation, are used across different
industry sectors)
� Vertical applications(specific to a particular industry sector, such as
remote fleet monitoring or telemedicine
applications)
Relevance to consumer applicationsRelevance to consumer applicationsRelevance to consumer applicationsRelevance to consumer applications
� Augmented Reality
� Cloud storage
� On demand media
� HD mobile videoconferencing.
� Online gaming….
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Leading to applications that strongly depends on SPEEDAugmented Reality = Real World + Virtual Layer
"Augmented reality" can
combine live video with data
and information from the
Internet � Speed is mandatorySpeed is mandatorySpeed is mandatorySpeed is mandatory
� AR applications already highlight
subway routes in New York and
London.
� AR like Wikitude is an app that aims
to show people encyclopedic
information about nearby landmarks.
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Applications also stimulated by new devices…
Google Glass, a wearable computer
that displays information in a hands-
free format and interacts with the
internet via voice commands.
And more…
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Not without risks…
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A certitude… the contribution of 4G to Society
Source: 2012. What Is the Impact of Mobile Telephony on Economic
Growth? Report prepared for the GSM Association.
“The rapid deployment of 4G technologies and the
innovations that will accompany them should
generate significant and widespread societal gains,
including a stronger economic expansion”
“A doubling of mobile data use is
associated with an increase in the GDP per
capita growth rate of 0.5 percentage
points”
Source: WEF, Competitiveness report 2013
14STRICTLY CONFIDENTIALCONSUMER
thanks
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Mobile Streaming increasing heavily