mobile monday switzerland #35; lte/4g, stimulating the path to the networked society

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4G/LTE stimulating innovation in the connected society Orange Communications SA. Federico Quevedo B. Senior Product Manager Mobile Data Portfolio

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Page 1: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

4G/LTE stimulating innovation

in the connected society

Orange Communications SA.

Federico Quevedo B.

Senior Product Manager

Mobile Data Portfolio

Page 2: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Content

1. Orange 4G network is live with excellent initial results

2. 4G speed driven services are part of our journeys

3. Services & devices are stimulating innovation in

our connected society

Page 3: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Orange 4G full speed for all without extra charges

� 4G for all 4G for all 4G for all 4G for all our customers irrespective of whether they have a subscription or they are PrePay

� Full speed 4G network with no extra costno extra costno extra costno extra cost

� 71% population coverage 71% population coverage 71% population coverage 71% population coverage by the end of the year (35% @ launch)

� Download speeds of up to 150 Mbit/s 150 Mbit/s 150 Mbit/s 150 Mbit/s (the theoretical maximum speed)

� Today, 80% 80% 80% 80% ofofofof smartphonessmartphonessmartphonessmartphones soldsoldsoldsold by Orange are 4G compatible

Page 4: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Orange 4G launch reinforced with value added services Highlighting the added value of the 4G quality of experience

� The Orange Me Surf packages also include the use of Zattoo HD TV

free of charge. Zattoo HD TV offers a selection of more than 120 live

channels (30 in HD quality).

� With Zattoo, Orange Me offers state-of-the-art TV entertainment on

smartphones, tablets, PCs and smart TVs.

� Zattoo traffic is free with zero-rated data access

Page 5: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Orange 4G takes-up with excellent initial results

Source: OCH Investor’s presentation

Customers embrace our Customers embrace our Customers embrace our Customers embrace our datadatadatadata “à l carte” model“à l carte” model“à l carte” model“à l carte” model

Page 6: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Orange 4G success factors

Key enablers Key enablers Key enablers Key enablers

Wide residential coverage

Broad choice and availability of LTE-enabled devices

Reasonable/attractive pricing

Awareness of LTE’s performance and availability

Applications/Services leveraging 4G LTE capabilities

Page 7: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Today, a complete OTT apps ecosystem benefits from 4G speed

ZattooZattooZattooZattoo

Watch a huge selection of TV channels with one App. Bring your favorite TV channels with you wherever you go. Our Zattoo TV Guide gives you the perfect

overview, so you can record your favorite and watch them whenever you want. You don't have to miss your favorite series, sport events or news, even while

you're on the go or at home.

MUSICMUSICMUSICMUSIC

HD TVHD TVHD TVHD TV

HD VIDEOHD VIDEOHD VIDEOHD VIDEO

PERSONAL CLOUDPERSONAL CLOUDPERSONAL CLOUDPERSONAL CLOUD

COLLABORATIVE CLOUD COLLABORATIVE CLOUD COLLABORATIVE CLOUD COLLABORATIVE CLOUD

Page 8: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Gaining overall importance … fast

Source: EE (UK) – H1 2013

Page 9: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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4G is knocking the door of innovators

Source: Arthur D. Little analysis in “The business benefits

of 4G LTE”

Relevance to business applicationsRelevance to business applicationsRelevance to business applicationsRelevance to business applications

� Horizontal applications(such as fully-mobile virtual desktops or sales force automation, are used across different

industry sectors)

� Vertical applications(specific to a particular industry sector, such as

remote fleet monitoring or telemedicine

applications)

Relevance to consumer applicationsRelevance to consumer applicationsRelevance to consumer applicationsRelevance to consumer applications

� Augmented Reality

� Cloud storage

� On demand media

� HD mobile videoconferencing.

� Online gaming….

Page 10: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Leading to applications that strongly depends on SPEEDAugmented Reality = Real World + Virtual Layer

"Augmented reality" can

combine live video with data

and information from the

Internet � Speed is mandatorySpeed is mandatorySpeed is mandatorySpeed is mandatory

� AR applications already highlight

subway routes in New York and

London.

� AR like Wikitude is an app that aims

to show people encyclopedic

information about nearby landmarks.

Page 11: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Applications also stimulated by new devices…

Google Glass, a wearable computer

that displays information in a hands-

free format and interacts with the

internet via voice commands.

And more…

Page 12: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Not without risks…

Page 13: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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A certitude… the contribution of 4G to Society

Source: 2012. What Is the Impact of Mobile Telephony on Economic

Growth? Report prepared for the GSM Association.

“The rapid deployment of 4G technologies and the

innovations that will accompany them should

generate significant and widespread societal gains,

including a stronger economic expansion”

“A doubling of mobile data use is

associated with an increase in the GDP per

capita growth rate of 0.5 percentage

points”

Source: WEF, Competitiveness report 2013

Page 14: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

14STRICTLY CONFIDENTIALCONSUMER

thanks

Page 15: Mobile Monday Switzerland #35; LTE/4G, stimulating the path to the networked society

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Mobile Streaming increasing heavily