Mobile Multimedia Servicesfor

Information, Communication, Brand Building

Roland Kero, VP Sales Mobizoft

www.mobizoft.com

Why Mobizoft?Scandinavian market leader for mobile multimedia with top quality

More than 40 large customers, among them SVT, IDG and Mediaprovider

Mobizofts solution works with all phones and all networks

Full convergence between PC mobilt, from one URL

Top quality means:Better experience, more potential viewersSatisfied customers will come back for moreIncreased willingness to pay for higher value

Managed service or enterprise installation, quick and simple integration

Example customer scenario (1)Media stand alone companies or clustersYou reach more readers/viewers by adding the mobile channelYou pull more traffic to your existing channels (Web, TV, radio, newspaper)Customized news for each userA new channel that can be launched immediately without hassleMobile video is perfect for news tips from readers/viewers. Capture a video with the mobile phone and upload it to your favorite news providerBonus: one interface for editors to publish for both Web and mobile

Example customer scenario (2)Large Enterprises Internal CommunicationA majority of the personnel do not sit by a computerGeographical independenceReduced travelsIncreased personnel participation CEO speeches/internal trainingField workers reports from the mobile phoneNews lettersMobile internal webs sitesAlarms

Example customer scenario (3)Retail & BrandsBrand building & ImageBuild customer loyaltyCompany presentationsProduct presentationsInspire and create an interestCompetitionsProduct placementsCampaigns that draw customers to the Web or storeSpecial offers to loyalty club members

One link to the content

Adapt text font size

Image scaling

Select the right video format

Encode and optimize

Streaming

Media Storage

Video CMS

Statistics

Mobizoft C4M

Customer Success: SVTSVT (Swedish Television) is the largest TV broadcaster in ScandinaviaSVT upgraded their mobile TV solution and now use Mobizoft C4M to achieve optimal video quality in all devicesPrimarily news and weather in the first phase Link: mobil.svt.se

Customer Success: H&MH&M is a global fashion company with retail stores across the worldH&M uses Mobizoft C4M for their global fashion-TV Link: m.hm.com

Customer Success: IDGIDG is an international publisher with a wide range of technical and financial magazinesIDG created their own mobile web sites and uses Mobizoft C4M to adapt the content to all devicesMore than 10 online magazinesMobile-TV with latest news Link: mobil.idg.se

Customer case: MediaproviderMediaprovider is one of Scandinavias largest publishers of magazines for consumer electronics

Device optimized videos, images and text.

Integrated with existing publishing system

Link: www.mobil.se

Customer Success: Jgarefrbundet Jgarefrbundet is a hunting community in SwedenThe hunters film and upload videos directly from the forest and they get published on both the PC and mobile webAutomatic adaptation of images and text Link: m.jagareforbundet.se

Customer Success: Malm cityCampaign site from Malm city with user generated content (UGC)Link: flippat.se/mobil

Market update30% - 40% surf through the mobile85-95% with iphoneKill timeSave time E-mail is out todays users demand faster communicationSMS is the entrance to surfing

Where do they surf?mobil.se - most popular mobile web-sites

Multimedia strengthen the message and provides a better experience Advertisement in the mobile is extremely powerful

Management Interface

Screenshots

DemoLogin with:User name: demoPassword: mobizoft

DemoEverything is available as a serviceExtremely simple to upload content

DemoPreview and publish.Automatically generated mobile page with playlist and your own logotype

DemoLinks for Web and SMSAvailable directly from the mobile

EPiServer CMS 5 Plugin

Screenshots

EPiServer CMS 5, Video

EPiServer properties:Font size (existing text or RSS feed)ImageUploadVideoPlaylistSingle videoMobizoft C4M EPiServer CMS 5

CMS IntegrationAPI for integration with any CMS

Build your own mobile Web or let us help you with it

Mobizoft C4M - RoadmapQ2-2009Q3-2009Q4-2009Q1/Q2-2010C4M 3.1 (current release) Live video Complete managed service Web-based video CMS Continuous improvement of supported devices

C4M 3.2 Extended support for Live video Unique end-user ID Integration with Nielsen statistics Continuous improvement of supported devicesC4M 4.0 Online statistics Video ads pre- and post-rolls Mobile Flash support Continuous improvement of supported devicesC4M 4.1 To be defined Continuous improvement of supported devices

Why a mobile strategy?Mobile phones become an increasingly important channel for your customers to:Receive information when the need arise and they have timeInformation that is tailormade for the customer gives added value Communicate without callingNo downloads required

Mobile phones become an increasingly important channel for you to:Get an important customer database with phone numbersReach a selected target audience with your messageDrive traffic to your Web, newspaper or storeMake use of unique functions, such as SMS, Internet on the go, Unique ID, always carried, camera, video camera, music player, electronic payment, positioning, etc.

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