mobile mutation @meetic - paris web 2014
DESCRIPTION
Meetic is the leader of the Dating services in Europe. This presentation explains the company's strategy on Mobile and how it has changed its mindset to become Mobile Focus.TRANSCRIPT
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Mobile Mutation
Paris Web October 17th 2014
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About me
Jean-Loup Yu
Head of Mobile Apps Development
Meetic
@djelmen
@MeeticTech
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Meetic today
years old (founded in 2001)
of dating service in Europe
of unique visitors / month
countries covered by Meetic Service
events organized by Meetic
employees
13
#1
7 millions
17
>1000
400
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Past Future Today
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Back to the future
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Past Future Today
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Once upon a time…
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2003 - Meetic is on Mobile
… on WAP
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2005 to 2010 - Growth
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2007 Apple presents the iPhone
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2010
Applications on App Store 3 2 5 0 0 0
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2010 - Applications Stores
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2010 - Mobile OS prediction
2014 Share prediction 2010 Share
Source: h.p://pro.01net.com/editorial/521664/iphone-‐vs-‐android-‐s01e01-‐les-‐parts-‐de-‐marche-‐des-‐os/
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2011 – Launched our Natives Apps
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2012 – Launched our Mobile Web Site
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2013
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2013 – New CEO
Focus on Mobile
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Focus on Mobile Apps as a Flagship
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2013
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Back to the future
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Past Future Today
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2014
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2014
Windows iOS
Android API – Services
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Mobile Apps Team
Tech
Product
Design
14
3
3
API – Web Services
Windows iOS
Android
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Colocated Team Members
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Cross-functional Team
Designer
API dev.
Front-End Dev.
Product Owner
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Dedicated Workspace
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Product Definition Workshops
• Product vision every quarter
• Storymap defines the different epics
• Roadmap defines the planning
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Agile Rituals
• Daily Stand Up Meeting
• Sprint planning
• Demonstration
• Retrospective
• … and the Beer
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Mobile Team Organization
Agile
From Concept To Store
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Mobile Team Organization
Agile
From Concept To Store
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Mobile Team Organization
Agile
From Concept To Store
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Mobile Team Organization
Agile
From Concept To Store
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Focus on Quality - Test
• Unit Test
• Integration Test
• Functional Test
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Automatisation
>
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Release
• When App is delivered,
QA Team tests
manually the singular
cases and exploratory
testing
• Release ~every month
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Keep the team up-to-date
• Curation
• BBL
• Keynotes & conferences
• Meetup
• Devices
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Today
• Mobile Focus
• Product, Dev and Design work as a Team
• Internalize the Mobile expertise
• Focus on quality first
• Improve our Time-to-Market
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Back to the future
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Past Future Today
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Tablet Strategy
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Wearable devices
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Web Mobile
+
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Back to the future
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Any Question ?
Thanks!