mobile os war
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Mobile OS Trends
http://www.flickr.com/photos/seandreilinger/305519653/
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Mobile Devices
Mobile Phone
Games Console
Tablet PC
Netbook
Ultraportable
Kindle
Mobile Phone
http://www.flickr.com/photos/williamhook/2830319467/
Mobile Phone Platforms
The Big Six
Current Situation
Source: Canalyst
iPhone
Proprietary OS X
4 devicesiPhone, iPhone 3G, iPhone 3GS
iPod touch
Vertical Integration
App Store100,000 apps
2 Billion downloads
iPhone: SWOT Analysis
Strength Strong brand
Huge app store
Vertical integration
Single unified platform
Weakness Only one hardware vendor
Restricted app submission process
Price
Locked with carriers
No real keyboard
Opportunity New kind of device e.g. Tablet
Be general platform for specialized applications e.g. medical
Threat Cheap smart phone
Price cut
Android
Open Source
Google-supported
18 devices before 2010HTC, Motorola, Sony Ericsson, Samsung, i-Mobile
One OS, Multiple vendors
Not only phone but other devices
Android: SWOT Analysis
Strength Many devices
Google brand & service
Cheap price
Messaging service
Weakness Fragmentation
Multimedia support
Opportunity New kind of device e.g. Tablet, eBook reader
Developing country market
New vendor e.g. China
Threat Cheap iPhone devices
Proprietary OS
2 lines of product:Keyboard, non-touch
Touchscreen
Need special serverBES, BIS
BB Messenger
BlackBerry: SWOT Analysis
Strength Vertical integration
Business market
Messaging service
BB Messenger
Hardware keyboard
Weakness Touchscreen device
Aged OS
Web browser
Depend on special server
Opportunity Multimedia phone
Fashion phone
Threat Competition from Android on messaging
Now own by NokiaOther vendors leaving
Open SourceNot just yet
Aged OS
Difficult to develop
Symbian: SWOT Analysis
Strength Nokia is biggest mobile vendor
Nokia brand
Multimedia phone
Weakness Touchscreen device
Aged OS
Web browser
Ovi Store
Only one vendor
Opportunity Ovi Store
Non-US market (Europe, Asia, Latin America)
Games
Threat Nokia own Maemo
Competition from Android, iPhone, BlackBerry
Proprietary OS
One OS, Multiple vendorsHTC, Sony
Microsoft Brand
Deeply integrated with Outlook
Declining market
Windows Mobile: SWOT Analysis
Strength Microsoft & Windows Brand
Microsoft money
Weakness Touchscreen device
Aged OS
Web browser
App Store
Opportunity Windows Mobile 7
Zune phone
Xbox integration
Games
Threat Android
Vendors leaving e.g. Motorola, HTC
Palm new comeback
Linux-based
Single vendor, vertical integration
Easy to develop
2 devicesPalm Pre
Palm Pixie
Palm webOS: SWOT Analysis
Strength Innovative OS
Beuatiful hardware
Vertical integration
Weakness Palm is small
One vendor
Few apps
Opportunity Cheap device
App store campaign
Threat Palm financial situation
Single HardwareMultiple Hardware
Evaluation
Other OS
Nokia MaemoOpen Source
Will be new Nokia hi-end OS
1 device: N900
Access Linux PlatformFirst ELSE
Samsung Bada
LiMo, OpenMoko
http://www.engadget.com/2009/11/24/emblazes-first-else-unveiled-in-london-promises-to-be-a-game-c/
Verdict
Gartner 2012 forecastSmartphone will have 14% of total mobile phone (now 2%)
1Symbian OS39.0%203M
2Android14.5%76M
3iPhone13.7%71.5M
4Windows Mobile12.8%66.8M
5BlackBerry12.5%65.25M
6Various Linux5.4%28M
7Palm webOS2.1%11M
http://www.flickr.com/photos/exodo31/3212892233/
Netbook OS
Windows XP still dominateWindows 7 will start rising
LinuxUbuntu-based: Netbook Remix
Intel Moblin
Other Linux Distro
New ComerChrome OS from Google
Ubuntu Netbook Remix
Intel Moblin
Chrome OS
Radical approach toward Web ApplicationNo Desktop Applications
No Local Storage
Always On
Browser Only
Web App Only
Portable Internet Kiosk?
Web App vs Native App?
Rich Internet Application?
Chrome OS
Game Console
Game Console
http://www.flickr.com/photos/coderkind/343213866
Game Console OS
All proprietary OS
Internet connectedSocial network: Facebook, Twitter
Online video: YouTube, Netflix
ConsoleHandheld
MicrosoftXbox 360-
NintendoWiiNintendo DS
SonyPlayStation 3PSP
New Kind of Devices
http://www.flickr.com/photos/makoworks/2946280569
New Kind of Devices
Ebook reader
Ebook reader
Internet Tablet
Portable Media Player
Portable Twitter
Trend for New Devices
Specific purpose
Android-basedLower cost
Application number & ecosystem
Branding
Proprietary Shell / Interface
Always onMobile broadband is important key
Romance of 3 Kingdoms
Finish
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