mobile phone - a tool for self-connection
DESCRIPTION
Thoughts on the future of mobile phone for my Ad Research class and guest Jon Konrath from Samsung.TRANSCRIPT
- 1. A TOOL FOR SELF-CONNECTION by: Jacopo Apo Bordin [email protected] @Apopotamus
- 2. Sincethebeginning,themobilephonehasbeenatoolforconnec4on. Connec4onbetweenyouandothers,rsttwoway,andthenmul4way. Withtheevolu4onoftheinternet,ourculturehasbeenshaped. DigitalNa4vesaregivenasecondego. Ourlivestodayaredividedbetweenonlineandoine. Wespentyearstogureoutwhatdirec4ontheinternetwasgoingtotake andnowwejuststartedtogureouthowtoconnectitwithusandourlives.
- 3. Weareabouttoputeverythingweve learnedonemergingbehaviors[thus emergingneeds,wants,mo4va4ons], socialnetworking,anddigitalmarke4ng intowhatisgoingtobethersttoolfor selfconnec4on.
- 4. Atoolthatwillallowthemergeofthedigitalandtheselfego. Fortherst4mewellseethebarrierbetweenonlineandoinequicklyfading. ONLINE OFFLINE
- 5. The mobile phone will carry users digital identities, preferences, and possessions around with them. [Carlo Longino]
- 6. Whosgoingtochangethegame? DigitalNa4vesandthefollowinggenera4ons. Theyretheoneswhoaregoingtobringourculturetothevery nextstep. Oldergenera4onshadtoadapttheirlifestyletotheInternet. PeoplewhoarebornwiththeInternetaregoingtoadaptthe laPertotheirlifestyle. We like it because it changed our lifestyles. They like it if it fits their lifestyles.
- 7. Whatdotheywantfromtheirmobiledevices? [=howaretheyusingitrightnow] 80% Guarantee secured data access to the user only Personal, fingerprint access. 66% Accessibility to personal health records Status updates with physical conditions, food, activities, 81% Shockproof and waterproof They bring it and want it everywhere, even when scuba diving 80% Endless power They want access all-time Teens[1217]
- 8. LBS [location-based services] LBSappsalreadybroughttheusersclosertotheirdigitalcounterpartandtheirfriendsdigitalcounterparts.
- 9. LBS [location-based services]
- 10. AR [augmented reality] ARwillnallymakesense.Thistechnologynevertookobecausetherewas nottherightpurposeforit. Nowthistechnologywillbeabletobringtheonlinepresencetoyourhand [eye?skin?hair?]andwiththecombina4onofLBSandcloudbasedplaYorms willbecomeanewlensthroughwhichwelllookatlifeandourselves.
- 11. AR [augmented reality] Thetermsaugmentedandvirtualwillbecomepass,outdated. Thingsaregoingtotalk. Youllbeabletowalkinfrontofarestaurantandinstantlyseereviews, friendsopinions,events,ifsomebodyyouknowisinside.[seepreviousslide]. Buildingsaregoingtotalk,youllpointatTheBeaninChicagoandget instantinforma4on[historical,ar4st,socialrelated,mediarelated,]. YourfriendApopotamuswashereonJan26andlea thiscomment:IlovehowaliPlebeancaneasily makefunofawholeskylinewithitsselfimage. 2friends 1friend 5friends
- 12. CLOUD COMPUTING Acloudbasedsystemwillallow storingdataandaccessingthem fromanymachineorscreen. Keys,remotecontrols,creditcards, IDs,mp3,aregoingtobealways withyou,inyourphone.Losingthe phonewillbecomedeadly. Butjustforamoment. Withthepurchaseofanewphone, restoringthedataincloudwillbe fastandpainless,andyourlifewill bebackinyourpocket.
- 13. CLOUD COMPUTING Ourpocketswillbeemp4erandemp4er carryingalwaysmoreandmoreofus. SIMcardswillbecomeLogin. Login: I synch therefore I am.
- 14. Themobilephonewillsenseus. Wellaccessthroughngerprint; itwillknowifweforgotsomethingonthetodolist andwillremindusaswepassbyit.
- 15. ItwillknowourmoodandwhetherthereisanythingonthewaythatcouldhelpusfeelbePer Itwillalsopayforit.
- 16. MOBILE BANKING Itwillpayfordona4ons,restaurants,4ckets,bills,gas,books,andhimself.
- 17. friends The mobile phone will always know where you are What youve been doing And where youd like to go next.
- 18. It's always better when we're together. Thephonewillbetheul4matetoolforselfconnec4on. Intheculturebook,mygenera4onwillappearastherstandonlyonethat haslivedwithtwoseparatelives. Hopefully,itwillalsoappearastheonewhoservedthegenera4onsahead thetoolstobringbacktogethertwoiden44esintoonelife.
- 19. THANKS Thoughtsby: JacopoApoBordin [email protected] hPp://www.joinmeforbreakfast.com @Apopotamus