Telephone subscribers

Vietnam

Total telephone subscribers to Mar 2012Total new subscribers YTD = 2.6m mobile and 7.6k fixed desk phones

This chart shows the GSO’s latest total market estimates compared with the implied revised figure for 12 months’

previous (currently up by 3%). Note: new method of counting number of mobile subscriptions was introduced

by the GSO in May 2011 and back-dated to 2010.

Source: Vietnam Ministry of Information and Communications (MIC) / GSO

2005 Dec

2006 Dec

2007 Dec

2008 Dec

2009 Dec

2010 Dec

2011 Jun

2011 Sep

2011 Dec

2012 Jan

2012 Feb

2012 Mar

0

20

40

60

80

100

120

140

160

6.9 8.9 11.7 14.1 15.6 14.4 15.5 15.5 15.5 15.5 15.3 15.38.518.6

35.2

67.2

110.0 111.6 112.6 114.2 117.6 118.5 118.9 118.7

Desk telephone Mobile

Over 90% of urban mobile phone users have pre-paid SIM cards

91.4%

8.0%0.6%

Type of calls

Pre-paidPost-paidBoth on different phones One Two Three Four or

more

0

10

20

30

40

50

60

70

80

90

78

20

20

67

28

3 2

65

27

8

0

84

11

5

0

81

18

1 0

15-17

18-24

25-29

30-34

35-45

94% of 15-24 aged customers are using pre-paid SIM cards,

compared with 88% of 35-45s.

Source: 3D 2010 Base: 716 adults aged 15-45 who currently own and use a mobile phone

Number of SIM cards use

Service Provider 2G & 3G market share

Mobifone has the biggest market share in the 4 main cities, but

across Vietnam as a whole, Viettel is the leading service provider.

Source: Wireless Intelligence /VNPT /market reports Q2 2011

After launching in Oct 2009, 3G connections in VN surpassed 20 million in Q2 2011, representing

18% of the total subscriber base.

36%

29%

28%

3% 2% 1% 0%

Market share Vietnam total

Viettel

Mobifone

Vinaphone

Vietnamobile

E-mobile

S-Fone

BeelineBeeline

S-Fone

E-mobile (EVN)

Vietnamobile

Vinaphone

Mobifone

Viettel

0 5 10 15 20 25 30 35 40 45 50

2G 3G

Mobile Phone Brands usedUrban sample aged 15-54

Source: TNS Target Group Index 2011 Base: 5,096 urban adults age 15-54

Series10

10

20

30

40

50

60

70

80

90

100

58

14

8442

21 Sharp

SagemPhilipsPanasonicNecHitachiSiemensBlack BerryMotorolaIphoneSony EricssonLGOtherSamsungNokia

29% of Vietnam’s

mobile phone subscribers are

now using Smartphones as of Q2 2011

Yes on internet Yes on mobile Not watched live TV0

10

20

30

40

50

60

70

80

90

100

17

3

82

19

5

78

12

4

85

93

89

94

89

74

90

M 15-24

F 15-24

M 25-34

F 25-34

M 35-45

F 35-45

TV is increasingly

being watched on the move by Vietnam’s urban

youths

Source: 3D 2010 Base: 2,924 adults aged 15-45

%

Watched TV on Internet or Mobile

Advertising revenue

Vietnam

Online advertising expenditure

10%6%

0%4%

80%

Share of advertising ex-penditure*

Newspapers Magazine Radio

Internet TV

Spending on display advertising is still a relatively

small share (4%) of the overall advertising spend, but growing

-0.5

0.5

1.5

2.5

3.5

4.5 4.2

2.8

2.1 2.1 2.11.6 1.5 1.4 1.3 1.1

10 biggest spending sectors online (Apr 2010-March 2011)

In m

illi

on

s $

Source: Kantar Media Net Insights Report 2011

*Excluding OOH