mobile platform selection
TRANSCRIPT
MOBILE PLATFORM SELECTIONIAMAI AppFest 2012
Technology Disruption CycleMaterially Faster & Broader than Prior Cycles
– Natural User Interface• Touch + Voice + Gestures
– 4G LTE Advanced 5G – high speed Internet
– Mobile App Stores– 3D Augmented Reality
• AR EdiBear android game, navigation in iPhone
– Cloud Computing & Storage• Obsoleting static data storages like CDs & Pendrives
– Holographic Data Storage• Multilayer data storage
Mobile DevicesBlurring Boundaries…Features vs. Cost
THEN
Feature Phones– Limited/No-Access to
Internet– Limited Multimedia
Capability
Smart Phones– Unaffordable for mass
audiences
NOW
Feature Phones– Becoming Smarter
Smart Phones– Becoming Cheaper
Mobile TechnologiesBlurring Boundaries…Native Access vs. Reach
THEN
Mobile Web– Slow Internet– No Native or Multimedia
Access– Limited JavaScript
Support
Platform Reach– Multiple Propriety OS’– Fragmented Market Share
NOW
Mobile Web– 3G/4G Internet Speeds– Powerful Multimedia
Browsers– Native Access, JavaScript
Support, Rich UI Capabilities
Platform Reach– iOS, Android Market Share– More Phones with Powerful
Browsers
THEN
Games & Applications
WAP & Web
User Interfaces Blurring Boundaries…Keyboard vs. Touch/Voice
NOW
Games & Applications
WAP & Web
Business RealitiesCompetitive Pressure Make Choices Difficult
THEN
Trade-Off Matrix
NOW
(Illegal) Trade-Off
Matrix Scope Schedule CostFixed üFirm ü
Flexible ü
Scope Schedule CostFixed ü ü üFirm
Flexible
Available on mobile was an innovation
Not being available on mobile is limitation
Stunning Magnitude of Upcoming ChangeWe are still in Net-Practice Stage
– Nearly Ubiquitous High-Speed Wireless Access– Unprecedented Global Technology Innovation– Ultra Competitive Markets for Mobile OS +
Devices– Fearless (& Connected) Entrepreneurs– Available (& Experienced) Capital– Fearless (& Connected) Consumers– Inexpensive Devices / Access / Services (apps)– Ability to Reach Millions of New Users in Record
(& Accelerating) Time
Courtesy: Mary Meeker‘s presentation on the “State of the web”
Are we Ready To Welcome New Members?We are still in Net-Practice Stage
– Internet users • India: 11% vs US: 78% of country’s total population• But in India it’s growing at 26% YoY since 2008
– Smartphone• India: 4%(44 MM) vs US: 48% of total subscribers in
country• But in India it’s growing at 52% YoY
Telecos & device manufacture are chasing them
No need to create native apps just for– Enhanced UI Rendering – Basic Native Access– Multimedia access
HTML5 / CSS3 /JS is across platforms– More Reach within same/lower cost of development
Native apps can do a lot more
– Due to powerful mobile devices
Built-in Payment/ Purchase Capabilities
What Does This Mean To All Of Us?Mobile Development Landscape Today
Understanding Your Users– Who: Age? Profile? Top-10 Use Case scenarios, …– User Experience: Quick? Simplistic? Rich?
Changing?– User Interaction: Voice? Gestures?
Content Reach & Monetization Strategy– Type of Content (maps, videos)– Business Model: AD driven? In-App Purchases?
Freemium? Subscription?
Business Priorities– Time to Market? Willingness to Iterate? Skills?
Budget?
So What’s Important?While Picking the Right Platform
T H A N K Y O U
J i g a r S h a hHead – Mobile Technologies, WEB18