Mobile Product Strategy & Tactical POVDavid Ip@davidshuiphttps://www.linkedin.com

Goals

1. Strategy - Mobile maturity opportunities2. Execution - Types of mobile app implementation3. Questions to ask prior to technology selection4. Other considerations

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Mobile Maturity ModelProduct Strategy Approaches

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Mobile Maturity ModelUX Tactical Approaches

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Mobile Maturity ModelTechnical Approaches

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Design Approach 1

Baseline mWeb Native AndroidNative iOS

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Product Strategy - AccelerateUX Tactics - Mobile FocusTechnical Implementation - Hybrid Apps – Web

Re-usable across all platforms

Design Approach 2

Baseline mWeb Hybrid Mixed Android

Hybrid Mixed iOS

Re-usable across all platforms Not re-usable

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Product Strategy – Mobile FriendlyUX Tactics - TransformTechnical Implementation - Hybrid Apps – Mixed

Design Approach 3

Baseline mWeb Native AndroidNative iOS

Not re-usableRe-usable for iOS & Android Web

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Product Strategy – Mobile FirstUX Tactics – Mobile FirstTechnical Implementation – Native Apps

Other User Experience Considerations

“When people want a quick hit/lookup, they go to the Web. When they have a recurring use, they turn to an app.” – Luke Wroblewski

• If you decide to evolve to mobile first: browser, iOS and Android should have different experiences.

• http://elekslabs.com/2012/12/android-vs-ios-user-experience.html• http://depts.washington.edu/ux/2013/04/when-designing-for-andro

id-forget-ios/ 9

Discussion PointsShort Term vs. Future1. Does your product need the smoothest UI and fastest

performance to warrant native app dev costs?

2. Do you want to the same exact experience across mobile web experience & native apps?:

• Short Term: Yes or No | Long Term: Yes or No?

3. Do you want take advantage of annual refreshes from iOS and Android?

• Short Term: Yes or No | Long Term: Yes or No?

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Conclusions

There are many different mobile flavors to implement.

Listen to your users, determine your product needs, and pick appropriate tools to meet your business and user experience goals.

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