storytelling PoV:

authentic, character-driven drama that captures all your learnings in 4 minutes

STORY design

STORY design

STORY design

dramatic arc

action

conflict event

STORY design

action

conflict event

need

insight POV/solution

What are we looking for?• A story that connects user needs to

your prototypes• A bit of your story: failure, learning,

change• Humor + insight• Can be a skit or a play…• 4 min presentation + 4 minute

question and answer

storytelling TIPS

straightforward clearly state your insight(s) & intent

quick shorter is better, only necessary details

concrete use examples, details, scenarios

surprising describe the “obvious” in a new way

dramatic leave tension + unanswered questions

authentic be honest

personal focus on a character, 1st person voice