mobile roi, matrix commerce and the retail experience
DESCRIPTION
Retailers today know they need to embrace mobile technology in the store and behind the scenes in order to satisfy today’s demanding and tech-savvy shoppers. Mobile is a key part of the Matrix Commerce strategy. But realizing an ROI from mobile implementations can be elusive. To break down those barriers, Constellation Research conducted a survey to identify the key metrics that will help to make the business case for mobile technologies, from the back office to the front office. In this webinar, Ray Wang, Founder and Chairman of Constellation Research, will dissect the research findings and identify the ways retailers can strategize to deliver an ROI on mobility and achieve the benefits of Matrix Commerce.TRANSCRIPT
Mobile ROI, Matrix Commerce And The Retail Experience
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Panelists MODERATOR
R “Ray” Wang Principal Analyst, Founder,
and Chairman Constellation Research
Debbie Hauss Editor-in-Chief
Retail TouchPoints
© 2010 -‐ 2013 ConstellaGon Research, Inc. All rights reserved.
TM
Mobile ROI, Matrix Commerce, And The Retail Experience Are you ready for an unfair advantage?!
December 18th, 2013"
R “Ray” Wang (@rwang0)"Founder & Chairman"
© 2010 -‐ 2013 ConstellaGon Research, Inc. All rights reserved. 8
52% of the Fortune 500 firms since 2000 are gone
© 2010 -‐ 2013 ConstellaGon Research, Inc. All rights reserved.