mobile social media in service business
Post on 17-Oct-2014
7.008 views
DESCRIPTION
Teemu Arina's presentation at eService Business Seminar at Haaga-Helia on 21st of October 2009.More at: http://tarina.blogging.fiTRANSCRIPT
![Page 1: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/1.jpg)
MOBILESOCIALMEDIAin Service Business
October 2009
Teemu Arinatar1natarina.blogging.fi
![Page 2: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/2.jpg)
Ref: The Internet Mapping Project
![Page 3: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/3.jpg)
ONE MACHINE– Kevin Kelly
![Page 4: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/4.jpg)
“We are the genitals of our technology. We exist only to improve the next years model.”
– Marshall McLuhan
SOCIAL MEDIA
![Page 5: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/5.jpg)
THERE IS NOMOBILE INTERNET
![Page 6: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/6.jpg)
SERVICES ARE IN THE
SAME CLOUD
![Page 7: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/7.jpg)
R.I.P.CONSUMER
THERE ARE NO CONSUMERS
Listen to me...
![Page 8: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/8.jpg)
ONLY INTERACTIVEVALUE CREATION
![Page 9: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/9.jpg)
From Serving Customersto Serving Social Practices
Ref: Oskar Korkman, Practice Design
![Page 10: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/10.jpg)
Web 2.0 is About Practices
![Page 11: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/11.jpg)
From Pleasing CustomersTo Co-creating New Practices
![Page 12: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/12.jpg)
If Henry Ford had asked people what they wanted, they would have said
“faster horses”.
![Page 13: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/13.jpg)
INCREMENTALSafe
DISRUPTIVEUncertain
![Page 14: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/14.jpg)
camera
projector
coloredcaps
mirrorphone
THE SIXTH SENSE
Ref: MIT Media Lab
![Page 15: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/15.jpg)
Ref: MIT Media Lab
![Page 16: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/16.jpg)
500100501510
RadioCinemaRecordings
Television
Internet
Mobile
Years old 7thMASS MEDIA
Ref: Tomi T. Ahonen
![Page 17: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/17.jpg)
COMMUNICATION<<2000
CONTENT2000-2008
CONTEXT2008>>
3 MOBILE ERA’sRef: SPRXMobile
![Page 18: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/18.jpg)
Ref: SPRXMobile
![Page 19: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/19.jpg)
![Page 20: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/20.jpg)
INTERNET OF THINGS
What do you call a handheld interface for real, actual objects? "A wand."– Bruce Sterling
![Page 21: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/21.jpg)
![Page 22: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/22.jpg)
AGE OF REAL-TIMEor NOWISM
![Page 23: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/23.jpg)
http://twitter.com/cremebruleecartOver 8400 followers
![Page 24: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/24.jpg)
LIQUIDMODERNITY
– Zygmunt Bauman
![Page 25: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/25.jpg)
Photo: Fracis Bourgouin
ENERGY >> SLOW DRINKS
![Page 26: Mobile Social Media in Service Business](https://reader034.vdocument.in/reader034/viewer/2022051608/544180b0b1af9ff44d8b46ec/html5/thumbnails/26.jpg)
TOMATOES.
MY VCARD TO YOUR PHONE:
Teemu ArinaCEO - dicole ltd.
“Imagination is more important than knowledge.”
– Albert Einstein
tar1na