mobile & social - why your phone is your new bff
DESCRIPTION
There’s no stopping the rise of mobile and its impact on charity fundraising - mobile web, apps and texts can all be used to drive awareness and donations. It’s more important than ever to align your mobile and social strategies so your supporters have a great experience when they want to give to your charity. Based on JustGiving's data, we look at the impact of mobile on fundraising, finding that... *mobile visits to JustGiving continue to grow *Visits from mobile Facebook now outnumber visits from desktop Facebook *Mobile users share more than desktop users *Mobile users who share are 7 times more likely to donate than mobile users who don'tTRANSCRIPT
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Mobile & social – why our phone is our new BFF
Jonathan WaddinghamSocial & Labs Product Manager @JustGiving@jon_bedford
Institute of Fundraising Digital Fundraising Conference, September 9th 2013
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What we’ll cover
Mobile
Social
Mobile + Social
Where next
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Smartphone usage in the Vatican
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Smartphone usage in the UK
2011 2012 2013
30.2%
50.9%
62.2%
http://www.thinkwithgoogle.com/mobileplanet
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Smartphone usage in the UK
18-24 25-34 35-44 45-54 55+ All ages
91% 86%
80%
63%
30%
62%
2013
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UK Smartphone users who’ve made a purchase
18-24 25-34 35-44 45-54 55+ All
33%
49%
43%
33%
22%
39%
2013
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4G is coming
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The Growth of mobile on JustGiving
Percentage of mobile & tablet visits to JustGiving
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A *marathon* amount of mobile traffic
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Growth of mobile Facebook
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Mobile Facebook has overtaken desktop Facebook
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Facebook’s (mobile) user stats
May 2013
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And it’s still growing...
July 2013
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In the UK, we’re very socially mobile
http://www.theguardian.com/technology/2013/aug/14/facebook-users-smartphone-tablet?
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Ok, so why does that matter?
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Sonny’s law – after every action, share
Registered for an event?Made a donation?Signed a petition?Signed up for newsletter?Watched a video?
Encourage people to tell their friendsAnd get them to say WHY their friends will be interested
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Timeline integration
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Greater context, more reach
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Greater context, more reach
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My Facebook timeline
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Click through rates across platform
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Our mobile journey
Jan 2011 July 2012 October 2012
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So easy, you can donate with a banana
http://instagram.com/p/bysL98QElR/
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The impact of mobile optimisation
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Across web and mobile
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Easier process = more money raised (duh)
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New mobile social sharing
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Mobile users share more
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Social begets social
Shared donations that result in another donation
Shared donations that result in another share
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“People want to give where they are”
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Slacktivism is a myth
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Slacktivism is a myth (especially on mobile)
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Building for mobile is not easy
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So many devices, sizes, operating systems
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How we build products in the mobile world
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Responsive first
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(Mobile first too)
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(Desktop first too)
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Mobile usage will only increase
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Mobile users share more
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Mobile is social, social is mobile
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Thanks!
Jonathan Waddingham@jon_bedford
blog.justgiving.comslideshare.net/justgivingfacebook.com/justgiving@justgiving