Mobile Technology for Arts Marketing

Presented by: Jason LaFollette CEO@Citrrus & Ben McGinnis COO@Citrrus

Micro-location

• Where am I? What am I near?

• Push an alert

• Bring a pass to the lock screen

• Transparently log information (Source: nerdery.com)

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The Power of Micro-

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Moore’s Law !“The complexity for minimum component costs has increased at a rate of roughly a factor of two per year. Certainly over the short term this rate can be expected to continue, if not to increase. Over the longer term, the rate of increase is a bit more uncertain, although there is no reason to believe it will not remain nearly constant for at least 10 years. That means by 1975, the number of components per integrated circuit for minimum cost will be 65,000. I believe that such a large circuit can be built on

How did we get here?

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The Rasberry Pi: !Weighs: 1.6 oz Costs: $55 Consumes: 2 watts !and has 520X the processing power

Each flight computer in the space shuttle:

Weighed ~ 50 lbs Cost ~ $87,000 Consumed ~ 370 watts !

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Welcome Back (Offline)• Circa 1999 Dot-com Boom thought to spell the end for

Brick and Mortar (retail, entertainment, etc)

• Circa 2007 the iPhone launched with GPS built in

• Circa 2010 Location-Based Services apps take off

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• 2012 Passbook Launched

• Sept 2013 iBeacons Launched

Pulling Offline-People Online

• URL - Sometimes simple just works

• QR - A great technology that never got support from handset manufactures; Great in a custom app.

• Beacons - Latest and greatest

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Last 6 Months

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Interesting Experiments with Beacons

Smile You’re Being Tracked

• Web - Browsers and Cookies

• Mobile - Your physical device

• Camera - Facial Recognition

Augmented Reality

• Interactive Print (Layar)

• Geospatial (Yelp Monocle)

• Google Glass

• Second Screen

Mobile Connected Devices

• Internet of Things Personal Network of Things

• Currently Generation == Wearables

• Next Generation == Everything

Google Project Tango

• 3D Motion Tracking • Environmental Mapping

Building Apps

Custom vs Platform (balancing cost and features)

Clarity of Vision saves Tens/Hundreds of Thousands (and time)

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Thank You citrrus.com