mobile vision - conference at comeos 4/10/2011
DESCRIPTION
This presentation was given on the 4th of October at Comeos, the Belgian federation for Retail and Services.It describes Mobilosoft's vision on how to simply start with mobile Marketing: we believe a Mobile Site is the first thing retailers have to do!TRANSCRIPT
A mobile vision for theRetail Industry
Agenda
1. What is mCommerce
2.On the Go
3.How to start ?
4.Mobilosoft
50 %
penetration in Belgium by end 2011.
VS
mCommerce: is selling via a smartphone
0
1
2
3
4
5
6
7
2011 2016
mobile sales in % of e-Commerce revenues
40%
Foreseen annual growth
+500%
Mobile Search
Q2 2011*
To find a Retailer
To compare prices
To get promotions
To get product info 44%
48%
49%
54%
79% of smartphone owners have used it to help with shopping*
*Data extracted from a US Google report - Aug 2011
mCommerce « is when consumers use their mobile phones in a
Retail context »
Agenda
1. What is mCommerce
2.On the Go
3.How to start ?
4.Mobilosoft
*Data extracted from a US Google report - Aug 2011
Out of 100 smartphone users:
Use it while discussing
Use it while eating
Use it on the Go
Use it at home 93
87
48
13
Bathroom
TV
Sex 5
33
39
*Data extracted from a US Google report - Aug 2011
Mobile advertising works
51% 49%
Take action
Don’t react
Purchase
Tapp on the Add
Visit Website 35%
42%
49%
82% of smartphone users notice adds
Increase in average CTR when separate mobile add
campaigns
11,5%
*Data extracted from a US Google report - Aug 2011
Mobile search for local information
27%
36%
37%
95% of users search for local information
11,5%
Call visit Purchase
88% of local information seeker take actions within a day
1 in 3 mobile search is local !
*Data from trendwatching Sep 2011
Mobile shoppers buy !
74% of US smartphone shoppers made a purchase
11,5%
Via the Mobile
On-line
In the shops 76%
59%
35%
70% use their smartphone in the stores
Barcode scanning increased by 1600% in 2010
But they encounter issues
40%
60%
yes
No
To slow
Crash / error
Format difficult tu read / Use
Mobile site didn’t function
Mobile website not available 38%
45%
48%
51%
73%
« Within the last 12 months haveyou encountered a problem when accessing a
website from your mobile phone ? »
< 1 sec
1-5 sec
6-10 sec
11-15 sec
16-20 sec
> 20 sec 20%
15%
16%
30%
16%
4%
« When viewing a website on your mobile phone, how long are you willing to wait for the website to load before giving up and exit the
page ? »
50% expect it in less than 10 seconds
Avg speed on a pc: 6 sec (AGBeat)
Avg speed of a mCommerce site: 9,08 sec (Internet Retailer)
Agenda
1. What is mCommerce
2.On the Go
3.How to start ?
4.Mobilosoft
1 - You need a simple website for smartphone
Unique
Customer centric
Info on your
company
Promotion/product
info
Shop finder
Social media sharing
2 - That is at the center of your mobile marketing initiatives
Search engines
3 results
SEA
2 results
QR codes
SMS
Agenda
1. What is mCommerce
2.On the Go
3.How to start ?
4.Mobilosoft
Mobilosoft allows retail chains to easily create a smartphone site.
+- + Mobilosoft.com
It's easy ! Retailer
Create your AppIn 5 steps, your App will be created and posted in the Web.
Simply follow the flow:
- Visit the FAQ- Visit our demos - Ask us your questions
Any question ?
Step 1:Define the name
Step 2:Create the structure
Step 3:Encode the content
Step 4:Preview
Step 5:Publish
About
Encode the content: Define the content for each of your modules.
Shops
Highlight
Title Mountain Bike
Details Mountain Bike with two wheels and brakes
Price 435€
Image
CancelOK
Web Configurator
A platform that helps RetailersBuild their mobile site on their own
Mobile Web App Canvas
At a decent price
Pay according to the size of your distribution network
Contact us:[email protected]: +32 (0)483/02.77.32www.mobilosoft.com