mobile website strategy for today's savvy smbs
TRANSCRIPT
WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CRAFTING A COMPELLING
SALES OFFERING FOR TODAY’S
MORE SAVVY SMBs
ANATOMY OF
A WINNING
SALES PITCH
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
DON’T BEAT
AROUND THE BUSH
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
IT’S ABOUT THEM,
NOT YOU
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ALLEVIATE
PAIN
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
SHOW,
DON’T JUST TELL
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
USE REAL
FEEDBACK
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
MAKE IT EASY
TO SHARE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
SAVVY SMBs
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ALREADY KNOW ONLINE
MARKETING
IS A WAY TO WIN CUSTOMERS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ALREADY KNOW THEY
SHOULD USE SOCIAL MEDIA
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ALREADY KNOW THEIR
CUSTOMERS
ARE FINDING THEM ON
SMARTPHONES
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
NOTHING’S MORE
COMPELLING THAN MOBILE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
SMARTPHONE
ADDICTION
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THE MOBILE INTERNET SURGE
48.45%
@searchinfluence
GOOGLE ORGANIC MOBILE USERS
FOR CRIMINAL DEFENSE ATTORNEYS’ WEBSITES
GOOGLE ORGANIC MOBILE USERS
FOR PLASTIC SURGEONS’ WEBSITES
48.6%
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
96%FACEBOOK LIKES, COMMENTS &
SHARES ON MOBILE DEVICES
MOPOCALYPSE
IS ROLLING OUT
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
EARLY SIGNS
OF MOBILE
TRAFFIC LOSS?
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WHAT EVERY
SMB NEEDS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
HELP THEMPASS THE
GOOGLE TEST
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
BREAKING INTO THE
TOP 3 RESULTS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
LOCATION,LOCATION,LOCATION
MOBILE = LOCAL
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
BARNACLE SEO
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
OPTIMIZETHOSE
LISTINGS
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WHY ONLINE DIRECTORIES?
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
OWNING THE TOP OF THE PAGE
SOCIAL MEDIA = MOBILE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THE BEST
MOBILE STOREFRONT
IN TOWN
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CREATING COMPELLING
CONTENT
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
MAKING CONNECTIONS
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
IT’S A PAY-TO-PLAY
WORLD
@searchinfluence@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WE KNOW WHEN THINGS
ARE CHANGING
CONTENT SELLS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THE VALUE OF
CONTENT MARKETING
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
LET THE CONTENT TELL THE STORY
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
MAKE IT EFFECTIVE
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
ANYWHERE THE BUYER IS
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
CHALLENGES FOR BUSINESSES
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
REMEMBER, IT’S
ALL ABOUT THEM
@SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
WILL SCOTT, CEO SEARCH INFLUENCE @SEARCHINFLUENCE @W2SCOTT @LOCALSEARCHASSOCIATION
THANK YOU!ANY QUESTIONS?