Mobility Beyond the

Device

2005 2012 2013

Trends in Innovation

Firefighter Trusted Operator Innovator

Series1

Mobile Maturity

Firefighter Trusted Operator Innovator

Because Everyone Else Is

Employee Collab-orationEmployee Pro-

ductivity

Deliver New Products or Ser-

vices

Market Differen-tiation

Reason for Mobile Adoption

Devices Applications Business

Who Picks? Who Pays? Who Supports?

Mobile Device and Service Practices

Employee Shared Company

Ad Hoc / Minimal

Formal

Mobile Governance Maturity

Devices Applications Business

Customer Apps

Enterprise Apps

Productivity Apps

Collaboration Apps

Mobile Application Development

Done Doing Planning Not Doing

CollaborationApps

ProductivityApps

EnterpriseApps

CustomerApps

Mobile Application Success

Partial Success Complete Success

Devices Applications Business

OperationalEfficiency

ImproveProductivity

ReduceCost

IncreaseRevenue

EnhanceBrand

CustomerService

Mobile Application Drivers

Collaboration Apps Productivity AppsEnterprise Apps Customer Apps

Customer Apps

Enterprise Apps

Productivity Apps

Collaboration Apps

Mobile Application Adoption

Negative Neutral Positive