mock trivago pitch deck
DESCRIPTION
This presentation was designed in collaboration with five other interns as a pitch deck for the brand trivago for Hill Holliday's Pitch Program.TRANSCRIPT
trivago
the history...
trivago makes ideal and real vacations possible for all
you asked...
the american mid-range millennial...
“Increasingly, I crave experiences that
stimulate my senses.”
...72%
“I value experiences more than I do material
items.”
83%
... ...“I’d rather spend my
money on an experience than a material item.”
72%
- ALI | 27 YEARS OLD | DIG INTERVIEW | MAY 2013
“
”
I love to travel, so that’s something that I’ll invest in. I don’t shop at macy’s. I don’t even walk in there.
millenials live in a world:...
“when I see that...some of my friends or peers are doing something and I’m not” !
my friends or peers are buying something that I’m not” !
my friends or peers find out about something before I do”
-ARE TWENTYSOMETHINGS TO AFRAID OF MISSING OUT? | THE DAILYBEAST
“
”
millennials...have an overwhelming amount of choices. constantly weighing options, [they] end up with decision fatigue and the dreaded fear of missing out
trivago needs to be a millennial travelers’ first destination
trivago needs to be relevant
millennials have a fear of missing out on the worlddue to an overwhelming amount of options
they wanderlust
a very strong or irresistible desire to travel or roam about; strong longing or impulse toward wandering
• •wan der lust...
emotivation +
opportunity =
behavior...
feeling wanderlust +
interactive real-time solutions =
trivago as first stop to their next vacation...
trivagodon’t just wanderlust
trivagodon’t just wanderlust
new trivago
website
trivagosocial
make a profile invite friends, earn credit share images, video, and text chat with travel buddies + hostel mates
trivagodon’t just wanderlust
platform for user-generated tv spots increase viewership
consumer interaction
fakecation booth...
trivagodon’t just wanderlust
actual trivago users
team
brit fryer (content) nico bovat (creative) viviana jaramillo (new business) caroline hubbell (media planning) hannah melton (account management) stephen driscoll (account management) kayla hammergren (project management)
mentors rick mchugh (creative) catherine sheehan (planning)
thanksdan yurko jenna gabe kate kozlowski donna nolan megan machen shane milan !