how to trivago hotelier final
DESCRIPTION
Your hotel is visible to a potential 45 million users, it is therefore important that your hotel be correctly presented, up to date and attractive to increase your potential bookings. In this presentation learn how to gain control of your listing. We will detail how you can best utilize this platform to build on your performance and increase overall bookings.TRANSCRIPT
Taking control of your trivago
listing
Converting looks into books
Page 2
trivago features over 700,000 hotels, showing comparative prices from
over 200 booking partners.
Your listing appears on trivago because you are currently advertising
rates and availability with one of the 200 featured booking sites.
A thorough and attractive listing has the power to turn site lookers into
room bookers, and is usually the first real engagement opportunity a
consumer will have with the property.
The importance of managing your listing
Presentation Title Page 3
Initially content for your listing comes from two sources.
The missing piece is often the one who knows the hotel best, the
Hotelier.
Booking Sites Internal
trivago Hotelier
Information from
booking sites
are aggregated
Quality assurance
content gap fixing
Edit images,
descriptions
and monitor
performance
The Search
Place Ranking
Reputation
Offer diversity
Content
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Certain criteria that influence user behaviour when selecting a hotel
Rankings Quality content is considered, however other factors
affect where a property places in the search results.
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Availability: No offers advertised means low visibility
Priority: Results can be ranked in order of popularity, distance,
price and rating
Opinions: 90% visitors are influenced by reviews
before booking
Preference: Results can be altered by any one of
the 120 filters available
trivago Hotelier
Page 6
www.hotelier.trivago.co.uk
Registration
Presentation Title Page 7
Before you can begin editing your listing,
you need to assign the property to your account.
Begin editing your listing today
Presentation Title Page 8
Use trivago Hotelier tools to edit and upload content on your listing. After a short approval period, changes will go live on the trivago.co.uk (please allow upto 48hrs) .
Switch between the tabs to: • Update basic details • Upload/remove images • Add descriptions • Monitor/reply to reviews left on trivago
Images – what features can you showcase? The main image consitutes around 1/3 of your listing and sparks the
initial engagement
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Make sure to...
Add an attractive main
image
Show off your various
facilities with a collage
Upload high quality images
Add as many relevant, but
varied images to make an
immediate impression
Descriptions
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Mention the type of accomodation, name of establishment, rating and
location within the first sentence.
Describe the hotel more than the location
Highlight the most significant facilities: the swimming pool is more attractive
than the car park!
Give an impression of your atmosphere
Be concise but encompassing, you never know which details might prove critical for a customer
Reviews Encourage customer opinions to promote your
property. Then monitor and respond to the reviews you receive through trivago
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Do
Monitor your reviews and use
them to improve your services
Always respond to customers
who post negative reviews
Address serious complaints
with positive action
Don’t
• Respond unprofessionally or
negatively
• Ignore complaints
• Respond impulsively to
negative reviews
Monitoring your performance
• Learn where your property
ranks on trivago locally,
nationally and globally
• Compare the average price
per night and rating of
competitors
• Keep track of which booking
sites and travel communities
you appear on
• Follow calculations of
bookings made through
trivago
Three simple steps Make the most of your visibility on trivago and optimise your bookings
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Register at
www.hotelier.trivago.co.uk
Find your property and
assign it to the account Upload new or edit existing
content
Any questions?
Contact Natalie Gardner Hotel Relations UK