Modal shift actions- a task for the economy too!

Why did we choose Transport as target field?

• Mobility sector shows in Austria the fastest growth of energy consumption: + 73% growth since1990

• Current situation in the region of Vorarlberg:– 30% of the energy consumption is used for transportation of

people or products– 40% of the CO2-emissions lie on the shoulders of the transport

sector

• Mobility is a trans-national issue in the Rhine-Valley

Almost 20.000 people are commuting from Austria and Switzerland to Liechtenstein on an daily basis

Source:EURES Bodensee

Rhine-Valley pilot action

Goal: Supporting a climate neutral mobility behaviour of commuters.

Key Question:How can commuters be motivated to choose public transport or the bicycle instead of their private car for the daily trip to the workplace?

Fundamentals:

Do the car drivers have actually the possibility to use public transport or the bicycle?

Result of a survey with 2066 car drivers crossing he border between Liechtenstein and Austria:

57% of the car drivers would have access to a suitable public transport alternative for there trips

12% of the trips are within a potential e-bike cycling distance (shorter than 15 km)

Survey of the Hilti CompanyMore then 900 team members travel less then 16 km to work!

906; 60%

411; 27%194; 13%

Distance to work (one way)

0-15 km16-45 km46+ km

Why not by bike, bus or

train?

So there are alternatives to the car, but

how can commuters actually be motivated to change their travel behaviour?

B

A

Commuting with public transport: Tackling the problem of the first and the last mile

?

?

Implementation of measures

Strategy I: cross boarder cooperation between residential municipalities and a company

Source Target

Place of living(municipality)

Place of work(company)

Securing seamless traffic

Communal Mobility

Management

First mile

Regional Mobility

Management

Improving public transport and regional

cycling facilities

Corporate Mobility

Management

Last mile

Target: Hilti Company

Schaan

Source: City of

Feldkirch

Source: City of Buchs

individual behaviour

Personal level - personal knowledge

and awareness- individual interests

and preferences

Social level - social norms

- cultural conventions

Infrastructure and conditions

- technics and infrastructure

- Financial incentives- Legal conditions

Strategy II: Addressing the “Company Culture”

Raise awareness for the problem

Show possible options for action

Secure personal affection

How to convince companies to start mobility management?

How to raise awareness for the problem

• Costs: parking infrastructure, car pool, fuel, number of staff away sick• Lack of car park facilities (for customers, employees)• Complaints of neighbours (noise, accidents,…)• Environmental damage (emissions, climate change,…)• Wage pressure through the employee's increasing travel costs• legal requirements

How to secure personal affection Linking to values, goals and experiences

• Competitiveness • Thriftiness/austerity • Responsibility against employees • Corporate social responsibility• Image benefits• Achievements of the past

Example: Hilti AG, Schaan

New Innovation Center (IC)A mobility concept is a government requirement

Reputation in the Rhine ValleyOur role requires us to have a good reputation

Corporate ResponsibilityActively managing the effects on the environment• To help maintain the environment for future generations, Hilti has

commitments at both product and corporate levelCO2 reduction• Significant reduction of Hilti’s ecological footprint

Mission statementWe passionately create enthusiastic customers and build a better future

Why it is a “must” to have a mobility concept for Hilti:

How to involve the people:Focus group workshops with employees from Buchs (CH), Feldkirch (AT) and Liechtenstein

How can we encourage people to leave their car at home and use public transportation or bikes?

Through the Alpstar project we have developed 95 ideas for the new mobility concept

●We will focus on 10 important ideas

Create awareness On-going activities & initiatives

Improve the current infra-

structure

Mobility concept @ Hilti

Parking space management

1. 3.2. 4.

Mobility concept @ HiltiCreate awareness

Internal communication• Mobility intranet page• Testimonials with Hilti

employees as best practice examples

• Online mobility survey• Real-time screen

External communication• Alpstar team• Print media

Mobility concept @ HiltiCreate awareness

Internal communication• Share point community• Mobility intranet page• Testimonials with Hilti

employees as best practice examples

• Online mobility survey• Real-time screen

External communication• Alpstar team• Print media

Mobility concept @ HiltiOn-going activities

& initiatives

Bicycle• Bicycle to work week &

E-Bike test (market place)

• New company bicycles• Bicycle competition

(fahrradwettbewerb.li)• Final raffle / event

Public transport• Information screen with

timetable for public transportation

• Mobility information for new employees

• Public transportation information event (market place)

© Caroline Begle / CIPRA International

Mobility concept @ HiltiImprove the

current infrastructure

Headquarters• More changing rooms

for sporting activities• Centralised buying e.g.

E-Bikes, clothes,..

Buchs & Feldkirch• Lockable bicycle boxes

Government of Liechtenstein

• Support the project “fahradwettbewerb.li”

• Support the project “S-Bahn FL.A.CH”

Mobility concept @ HiltiImprove the

current infrastructure

Headquarters• More changing rooms for

sporting activities• Centralised buying e.g. E-

Bikes, clothes,..

Buchs & Feldkirch• Lockable bicycle boxes

Government of Liechtenstein

• Support the project “fahradwettbewerb.li”

• Support the project “S-Bahn FL.A.CH”

www.fahrradwettbewerb.li

Mobility concept @ HiltiParking space management

General concept• Create parking space

management concept for final discussion

The key Employee participation

Summery

Municipalities(Buchs, Feldkirch,

Schaan)

Government(FL, St.Gallen,

Vorarlberg)

Public transport companies

(Liemobil, Ostwind, Vmobil, SBB, ÖBB)

HiltiEmployers

Haberkorn

Omicron

Hilti AG

Illwerke-VKW

Collini

Hirschmann

Julius Blum

Zumtobel

Accompanying activities I:The ALPSTAR project established a corporate network on mobility management

Accompanying activities II:

Best practice examples Short movie clips on Youtube

• Experience and success factors for corporate mobility management• Smart Phone navigation system for bicycles• Bike-Check for employee's bicycles• Attractive bicycle parking facilities• Corporate E-Bike subsidies for employees• Trial tickets for public transportation• Departure monitor for public transport• Enterprise organised car pooling• parking facility management

Youtube Channel: “Sustainable Mobility” German with English subtitles

Conclusions:

Why should we try to involve the economy?

• Companies can do a lot to improve the conditions for the last mile – things that can not be done by someone else.

• The potential influence of a company on the travel behaviour of its employees is often much bigger than the influence that a municipality or a regional government has on its citizens.

Why should we work with big companies?

It is sensible to work with big companies rather than with small ones because

• you reach more people,• it is more likely that you can work with professional contact

persons.

Why should we work with companies from the private sector?

Big private companies often play the role of opinion leaders.

If they engage themselves in mobility management, it is easier to convince other companies, the public sector and politicians.

Always keep in mind:

Facilitation of sustainable transport will normally not become the core business of an enterprise, but it is possible that mobility management becomes an important matter of concern.

Behaviour change is a long-term ongoing process – and not a project .

Questions/Contact:

DI Martin ReisFachbereich MobilitätEnergieinstitut Vorarlberg6850 Dornbirn/Austria

E: martin.reis@energieinstitut.at T. +43/5572/3120279